ganesh utsav reliance - 5 ka tadka

G h U B diGanesh Utsav Branding

Page 2: Ganesh Utsav Reliance - 5 ka tadka

OBJECTIVEOBJECTIVE

To Create Awareness about the newly ylaunched scheme of “5 Ka Tadka” by Reliance MobileTo Give Multi-Point Branding during the festive season of Ganesh Chaturthi.To Create a POS for Reliance Mobile various schemes.To help people activate “5 ka tadka ” by practically doing it for them at the POS.

Page 3: Ganesh Utsav Reliance - 5 ka tadka

THE FORMAT OF THE BRANDINGTHE FORMAT OF THE BRANDING

1 Gate branding at 10 Location in the city.1 Stall at each 10 location for 10 days50 Banners at each locationFully Branded TATA Ace to visit all 10 locations and other few societies to promote “5 ka tadka” and give away Reliance T-Shirts and Caps as prizes for games.away Reliance T Shirts and Caps as prizes for games.1000 Secs Pre Event promo to ask people to visit these ganesh mandals on 93.5 Red FM4000 secs during the 10 days, promoting the product and asking people to visit the location of the day.1 RJ Visiting 1 location daily to take LIVE activity bytes 1 RJ Visiting 1 location daily to take LIVE activity bytes on Air