gaming and films are inextricably linked
DESCRIPTION
Research shows that there is a clear and strong link between gamers and cinemagoersTRANSCRIPT
GAMERS CAN BE REACHED IN CINEMA
CINEMA: THE QUALITY BROADCAST CHANNEL
55% are non listeners of commercial radio (listen to less than 1 day per week / none)
Source: TGI GB 2011 Q3 | Base : All 15+ Adults | Target:: Game console owners
76% are light TV viewers* (watch less than 20 hours a week)
72% are heavy internet users(every day / most days)
Index 127
Index 92
Index 110
Index 131
59% are medium / heavy cinemagoers (visiting more than 2 or 3 times a year) (watch less than 20 hours a week)
Cinemagoers Gamers
15-24 20% 23%
25-34 19% 22%
35-44 20% 24%
45+ 41% 31%
Men 48% 51%
Women 52% 49%
ABC1 61% 56%
C2DE 39% 44%
CINEMAGOERS ARE GAMERS
Source : TGI Q3 2011, Base: All 15+ AdultsTargets: All Cinemagoers; Games console owners
CINEMAGOERS HAVE HIGH LEVELS OF CONSOLE OWNERSHIP21.6M OWN A GAMES CONSOLE AND 8.5M (40%) OF THOSE ARE THE MAIN USERS.
CINEMA: THE ULTIMATE BRAND EXPERIENCE
Source ; TGI Q3 2011 | Base : All 15+ Adults | Target : All Cinemagoers
Nintendo Wii
Nintendo DS / DSi XI
Game Boy Advance
Game Boy
Sony PS2
Sony PS3
Sony PSP / PSP Go
Sony PS
Xbox 360
Xbox
27% have bought a new accessories in the past year,
spending above average at£67**
CINEMAGOERS INVEST IN THEIR PASSIONCINEMA: THE ULTIMATE BRAND EXPERIENCE
Source ; TGI Q3 2011 | Base : All 15+ Adults | Target : All cinemagoers, who have a game console in their household* Average UK Adult spend on Consoles : £229 | ** Average UK Adult spend on Console Games : £98.54*** Average UK Adult spend on PC Games : £66.15 | **** Average UK Adult spend on Accessories : £67.66^ Mean number of hours spent playing any games per week : 3.48hrs
Mean hours spent playing any games per week
4.3hrs^
39% have bought a new console in the
past year, spending above average at
£231*
76% have bought a new console games in the past year, spending above average at£100***
39% have bought a new PC games in the past year, spending above average at£69****
A total of £3.3bn was spent on consoles and games in the last year
85% of spend came from people who have visited the cinema
That’s £2.8 billion!
Cinemagoers spent:
£1.6 billion on hardware
£1.2 billion on software
PEOPLE WHO VISIT THE CINEMA ARE A VALUABLE AUDIENCE
Source: TGI Q3 2011 | Base: All 15+ AdultsTarget: All Cinemagoers
36% of cinemagoers use the games feature on their mobile phones
They are 24% more likely* to download games to their phones
They are 29% more likely to play games on their mobile phone / tablet applications
They spend an average of 7hrs per week playing online games
CINEMAGOERS ALSO ENJOY GAMING ON MOBILES & ONLINE
Source: TGI Q3 2011 | Base: All 15+ AdultsTarget: All Cinemagoers
CINEMA: THE QUALITY BROADCAST CHANNEL
38% OF CINEMA’S TOTAL GAMING SPEND WAS IN Q4 2010, THAT WAS £3.1M
Source: Nielsen AdDynamix Gaming Advertisers in Cinema only during Oct – Dec 2010
ELECTRONIC ARTS LTD£1.1M
DISNEY INTERACTIVE STUDIOS£411K
BETHESDA SOFTWORKS£59K
KONAMI COMPUTER GAMES UK LTD£20K
NINTENDO (UK) LTD£231K
MICROSOFT LTD£1.2M
SONY COMPUTER ENTERTAINMENT£67K
Source ; TGI Q3 2011 | Base : All 15+ AdultsTarget : All Cinemagoers who own a game console
GAMERS FAVOURITE FILM GENRE
ADVENTURES OF TIN TIN : THE SECRET OF THE UNICORNIND Impacts : 3.8M
IN TIME IMMORTALS 3D A NIGHT IN THE WOODS
SAFE
The majority of gamers love to watch action adventure and thriller films
But as before, they also enjoy films that reflect their favourite games
CINEMA: THE QUALITY BROADCAST CHANNEL
PIRANHA 3DD
IND Impacts : 962K IND Impacts : 1.2M IND Impacts : 192K IND Impacts : 385K IND Impacts : 719K