gaming and animation in china, innovation centre denmark, growing games 2014
DESCRIPTION
- Chinese gaming market (size/scale, opportunities) - Chinese gaming companies (giant vs the gazelles) - Success story of western games in China - How to develop, publish and sale a digital product in China (platforms, channels, publishers) – go to market - Popular types of gaming products in China - How ICDK Shanghai could help in facilitating you and your company. Ning Kang is ICT Innovation Officer at Innovation Centre DK, Shanghai. Works on a daily basis with the digital industries in Asia and knows the potential for games, apps and interactive products in the region. Growing Games, november 2014.TRANSCRIPT
INNOVATION CENTRE DENMARK, SHANGHAINING KANGINNOVATION OFFICER, [email protected]
2014-NOV-12GROWING GAMES, COPENHAGEN
GAMING AND ANIMATION IN CHINA
A PARTNERSHIP BETWEEN THE MINISTRY OF SCIENCE, INNOVATION AND HIGHER EDUCATION AND THE MINISTRY OF FOREIGN AFFAIRS OF DENMARK
OUTLINE
A PARTNERSHIP BETWEEN THE MINISTRY OF SCIENCE, INNOVATION AND HIGHER EDUCATION AND THE MINISTRY OF FOREIGN AFFAIRS OF DENMARK
• Chinese gaming market (size/scale, opportunities)
• Chinese gaming companies (giant vs the gazelles)
• Success story of western games in China
• How to develop, publish and sale a digital product in China (platforms, channels, publishers) – go to market
• Popular types of gaming products in China
• How ICDK Shanghai could help in facilitating you and your company
MARKET SCALE – GLOBAL
A PARTNERSHIP BETWEEN THE MINISTRY OF SCIENCE, INNOVATION AND HIGHER EDUCATION AND THE MINISTRY OF FOREIGN AFFAIRS OF DENMARK
MARKET SCALE – ASIA PARCIFIC
A PARTNERSHIP BETWEEN THE MINISTRY OF SCIENCE, INNOVATION AND HIGHER EDUCATION AND THE MINISTRY OF FOREIGN AFFAIRS OF DENMARK
IMMENSE POSSIBLE MARKET FOR GAMES IN CHINA
A PARTNERSHIP BETWEEN THE MINISTRY OF SCIENCE, INNOVATION AND HIGHER EDUCATION AND THE MINISTRY OF FOREIGN AFFAIRS OF DENMARK
Numbers from market research firm EEDAR
DISTRIBUTION OF OPERATING SYSTEMS
A PARTNERSHIP BETWEEN THE MINISTRY OF SCIENCE, INNOVATION AND HIGHER EDUCATION AND THE MINISTRY OF FOREIGN AFFAIRS OF DENMARK
TYPE OF POPULAR GAMES IN CHINA
A PARTNERSHIP BETWEEN THE MINISTRY OF SCIENCE, INNOVATION AND HIGHER EDUCATION AND THE MINISTRY OF FOREIGN AFFAIRS OF DENMARK
STRATEGYROLE
ACTION
PUZZLE
BIG PLAYERS
A PARTNERSHIP BETWEEN THE MINISTRY OF SCIENCE, INNOVATION AND HIGHER EDUCATION AND THE MINISTRY OF FOREIGN AFFAIRS OF DENMARK
TENCENT
NETEASE
SHENGDA
SOHU
...
BUT IS THERE REALLY ROOM FOR SUCCESS FOR WESTERN GAMING COMPANIES IN CHINA ???
A PARTNERSHIP BETWEEN THE MINISTRY OF SCIENCE, INNOVATION AND HIGHER EDUCATION AND THE MINISTRY OF FOREIGN AFFAIRS OF DENMARK
WHY IS IT DIFFICULT?
A PARTNERSHIP BETWEEN THE MINISTRY OF SCIENCE, INNOVATION AND HIGHER EDUCATION AND THE MINISTRY OF FOREIGN AFFAIRS OF DENMARK
Fang, yodo1, GDC2014
COMPLEXITY VS. INSIGHTS AND NAVIGATION
A PARTNERSHIP BETWEEN THE MINISTRY OF SCIENCE, INNOVATION AND HIGHER EDUCATION AND THE MINISTRY OF FOREIGN AFFAIRS OF DENMARK
Fang, yodo1, GDC2014
HOW CHINA’S MOBILE GAMING MARKET IS EVOLVING
A PARTNERSHIP BETWEEN THE MINISTRY OF SCIENCE, INNOVATION AND HIGHER EDUCATION AND THE MINISTRY OF FOREIGN AFFAIRS OF DENMARK
GOLDEN RULES?!
A PARTNERSHIP BETWEEN THE MINISTRY OF SCIENCE, INNOVATION AND HIGHER EDUCATION AND THE MINISTRY OF FOREIGN AFFAIRS OF DENMARK
Fang, yodo1, GDC2014
GROW YOUR GAME IN CHINA
A PARTNERSHIP BETWEEN THE MINISTRY OF SCIENCE, INNOVATION AND HIGHER EDUCATION AND THE MINISTRY OF FOREIGN AFFAIRS OF DENMARK
Fang, yodo1, GDC2014
YES, SUCCESS IN CHINA!!
A PARTNERSHIP BETWEEN THE MINISTRY OF SCIENCE, INNOVATION AND HIGHER EDUCATION AND THE MINISTRY OF FOREIGN AFFAIRS OF DENMARK
click here to watch video
Free to play
Social networks
Deep cultualizationFang, yodo1, GDC2014
THE AUSSIES MADE IT!!
A PARTNERSHIP BETWEEN THE MINISTRY OF SCIENCE, INNOVATION AND HIGHER EDUCATION AND THE MINISTRY OF FOREIGN AFFAIRS OF DENMARK
Fang, yodo1, GDC2014
LOCALIZATION? INDEED, AND MUCH MORE THAN THAT
A PARTNERSHIP BETWEEN THE MINISTRY OF SCIENCE, INNOVATION AND HIGHER EDUCATION AND THE MINISTRY OF FOREIGN AFFAIRS OF DENMARK
Fang, yodo1, GDC2014
CREATE SUCCESS WITH THE RIGHT PARTNER IN CHINA
A PARTNERSHIP BETWEEN THE MINISTRY OF SCIENCE, INNOVATION AND HIGHER EDUCATION AND THE MINISTRY OF FOREIGN AFFAIRS OF DENMARK
Fang, yodo1, GDC2014
ICDK SHANGHAI
A PARTNERSHIP BETWEEN THE MINISTRY OF SCIENCE, INNOVATION AND HIGHER EDUCATION AND THE MINISTRY OF FOREIGN AFFAIRS OF DENMARK
Your know-how partner in China who
facilitates in bridging you to the most suitable and capable partners in China through consultation services such as:
− market analysis; technology scouting; partner search; networking session; innovation camp; and more..
helps you to gain insights to local Chinese policies
links you to the best local industrial players
assists you to identify local consumer demands
informs you about available subsidies and funds
Shanghai Pudong in 1980s 1990s NOW!
GAMING AND ANIMATION CAMPDEC. 2nd -6th , 2014
A PARTNERSHIP BETWEEN THE MINISTRY OF SCIENCE, INNOVATION AND HIGHER EDUCATION AND THE MINISTRY OF FOREIGN AFFAIRS OF DENMARK
SMEs join the Camp! ICDK Shanghai offers you a unique platform in December bridging you to the giant companies in China.
During this camp you will:
Exhibit next to China's biggest gaming companies Shanda and Youzu during Shanghai International Popular Science Products Expo;
Site visit to Tencent's headquarter in Shenzhen;
Participate networking sessions with local industrial professionals; and
Get all your new Chinese insights processed in an updated business model that contributes to your decision making of what China could and should mean for your development and business.
Click here for more
information