GAMING & ADVERTISING

TABLE OF CONTENTS

Introduction IGA Gaming & advertising Online gaming Q & A Discussion

INTRODUCTION

http://www.youtube.com/watch?v=71UyCTS1uGE

Google Adsense Reach,Target & Measure

To inform about the growing market of in- game advertising.

PEPSI INVADERS (ATARI 2600, 1983)

IN-GAME ADVERTISING (IGA)

A medium to deliver advertising via games

Integrated Tony Hawk’s American Wasteland: Costs $20 million, IGA profits $2 million

GAMING & ADVERTISING

Advertisment in games Sponsoring

GAMING & ADVERTISING

1992 Zool for Amiga Chupa Chups

GAMING & ADVERTISING

1994 - 2010 FIFA International Soccer 1993 - 2010 Pro Evolution Soccer

ONLINE GAMING

ONLINE GAMING

Relatively cheap Reach Targeting

CONCLUSION

High value market Sales Marketshare

Innovation Integration with games

Opportunities New entrants Specific targets for advertising

Q & A

Thank you for your attentionAre there any questions?

DISCUSSION

If it wasn’t for gaming & advertising (IGA),

online advertising would be less successful.