gamification how and why it may be useful - slide share
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GAMIFICATION
How and why it may be useful
Alberto Signoretti
Nuno Almeida – Diogo Vieira – Ana I. Martins – António Teixeira
Seminário Turismo Cultural – IPT – Tomar 2015 Novos Desafios Novos Rumos
And/or if it is you during the presentation…
If you came to this presentation…
FIRST... First of All… ❏ Just after lunch??? You must be kidding!!! kkkkk
You will loose the PRIZE!!!…
First of All… A little game
❏ Playing a memory game… ❏ There are several signs hidden in the slides… ❏ Colors, shapes, words… ❏ A lot of things… ❏ Find the hidden signals during the presentation… ❏ What means: PAY ATTENTION!! Don’t be the “suricato”!!! ❏ When you see the chart “It’s time to play”… ❏ Use your smartphone or computer and go to the game page… ❏ Play the game… ❏ The best score with the short time wins the PRIZE!!!
❏ Let’s try a gamification for this presentation
First of All… A little game
Wellcome to a “Gamification” journey
First of All… An Example
❏ Regensburg, Germany (2007 & 2008)
First of All… Perception
❏ For whom we create things? ❏ For USERS!!!
❏ What Really matters? ❏ The perception of the USER!!! ! Experience!!!
❏ What we can consider as a baseline? ❏ Give to others the same you want to receive!!!
Gamification - Definitions ❏ “The adoption of game technology and game design methods outside of
the games industry” ❏ “The process of using game thinking and game mechanics to solve
problems and engage users” ❏ “Integrating game dynamics into your site, service, community, content or
campaign, in order to drive participation”
“Gamification” is the use of game design elements in non-game contexts
Gamification – What is not! ❏ A Product… It is a PROCESS!
❏ Only the use of badges, points or leaderboards…
❏ Everything is a game…
❏ The fix for a bad product…
❏ …
Why Games? ❏ There is something MAGICAL about games! ❏ They contain special POWER:
❏ Power to captivate us and draw us in, ❏ Power to encourage us to repeat things we've seemingly done before, ❏ Power to get us to spend money on things that seem not to exist, ❏ Power to get us to solve unnecessary complex problems repeatedly, ❏ Power to get us incredibly persistent, ❏ Power to get us ENGAGED, ❏ And so forth….
❏ Pervasive games (augmented reality, geolocation, other sensors…) ❏ Wearable technologies
Why Games?
By Jane McGonigal
Why Games?
We want these kind of REACTION!!!
By Jane McGonigal
❏ Turn things "gameful” ❏ Emotions, Spirit & Hart of playing a game…
The Gamification’s Flow
Persuasive & Behavior
Design Engagement User’s Types Motivation
Personality Types MBTI
Traits FFM
iHOBO
BrainHex
Bartle
Conditioning
FBM
FLOW
Choice Paradox
P.E.R.M.A.
DRIVE
Habit
4 Key 2 Fun
HOOK
B. Economics
Emotions
Ekman OCC
The Engagement/Motivation Science ❏ Fogg Behavior Model (FBM) – by B. J. Fogg
Motivation, Ability, Trigger ❏ Conditioning – by Skinner
Reinforcement ❏ Flow – An optimal state of intrinsic motivation – by M. Csikszentmihalyi
An optimal state of intrinsic motivation ❏ The Paradox of Choice – by Schawrz
Less is More, Tyranny of choice ❏ P.E.R.M.A. – Positive Phycology – by Martin Seligman
Positive Emotions, Engagement/Flow, Relationships, Meaning, Accomplishment ❏ HOOK Model – by Nir Eyal
Trigger, Action, Reward, Action ❏ DRIVE Model – by Daniel H. Pink
Autonomy, Mastery, Purpose (Designing, Story, Symphony, Empathy, Play, Meaning) ❏ The Power of Habit – by Charles Duhigg
Cue (Trigger), Routine, Reward ❏ 4 Key for Fun – by Nicole Lazzaro
Easy Fun (Novelty), Hard Fun (Challenge), People Fun (Friendship), Serious Fun(Meaning) ❏ Behavioral Economy
The Engagement/Motivation Science Engagement changes during a player’s lifecycle
Amy Jo KIM
Design: Attention!
Design as a Game Designer
Dynamics Mechanics
Aesthetics
Player Journey
Levels Points
Leaderboards Badges
Missions
Mechanics
Virtual Goods
Fun
Delight
Envy Pride
Aesthetics
Surprise Satisfaction
Trust
Connection
Curiosity
Progressive Unlocks
Appointments
Dynamics
Dynamic Systems
Reward Schedules
Pacing
Design as a Game Designer
Player Journey
Design for Fun and Learning ❏ 3 Fs: Friends, Feedback & Fun (Zichermann) ❏ Meaningful environment & Clear goals ❏ Ability matched to levels & Feedback ❏ Fun arises out of mastery - Learning is the drug. (Amy Jo Kim) ❏ Drive Design – D. Pink
❏ Not just functional ❏ Beautiful ❏ Attention getting ❏ Emotionally engaging
❏ FUN?… ❏ Why fun matters: in search of emergent playful experiences by Sonia Fizek ❏ Rethinking Gamification ❏ 4 Keys 2 Fun
Examples – Behavior Change
Examples – Behavior Change
PleaseCycle
T4A Project
Making a game: How complicate it could be?
❏ G1 Test & Interview
❏ Launch Cinematic
❏ Official Page
GAMIFICATION
❏ It’s time to PLAY! ❏ Use your smartphone or computer and go to the game page…
❏ URL: XXXXX.NET ❏ Wait to start… ❏ Play the game… ❏ Good luck… ❏ The best score with the short time wins the PRIZE!!!
