gamezboost white label gaming platform
TRANSCRIPT
1
Platform Features
Overview Deck
prepared by
Mark van Diggelen
Overview
2What Do We Do?
Providers of White Label Gaming Platforms
GameZBoost develops and provides white
label gaming platforms and solutions to a
global client and users base. The solutions
focus on providing a fully responsive, cross
device, full featured gaming solution to
clients – emphasis is placed on driving user
acquisition, engagement, retention &
monetization.
ANYWHERE | ANYTIME | PLAYTIME
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GameZBoost Device & Segment Reach
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Core FocusGaming Market Overview
3The Solutions
Adaptable
Deploy a single solution to target users
across desktop, smartphone and tablet
devices. Platform dynamically formats
and scales content based on device.
Engagement
Full featured gaming platform,
providing all the core features and
services to launch a white label
desktop and mobile games website.
Manage
Backoffice access to manage
content, users, promotions, instant
access to reporting & snapshot
view of platform performance.
Content
Premium HTML5 casual & MMO
browser games, with high score
integration & Single Sign-on (SSO),
across all popular gaming genres.
Flexibility
Customise the framework to reflect your
brand identity, configure active widgets,
load custom promotions, create site
specific editorial content & surveys / polls.
A Highly Configurable Cross Device Gaming Solution
4Platform Focus
Overview of the Core Platform Focus and Features
ACQUIRE MONETIZE INCENTIVIZE RETAIN
5Core Features
Overview of the Core Platform Features
• Registration – integrated with Facebook Connect + proprietary registration + SSO API integration + Forgot Password function.
• Headers – promos for games, with preview video, tourneys or external promos
• Advertorial – configure delivery advertorial campaigns across the site content sections
• Affiliate Platform – complete suite of affiliate marketing & tracking tools
• SEO & Analytics – search optimized platform, with analytics
• Loyalty Rewards – activity based Loyalty thresholds, with badges and rewards linked to Loyalty Rules
• Localization –live tool to manage translation of all site page elements, including game meta
• Notifications – achievement notifications to users, with social share & loyalty & rewards promotions
• Delivery – content optimized & delivered based on device and screen resolution (fluid design – responsive & adaptive)
• Compete – setup site managed Tournaments (highest score wins or eliminator) & user generated Player vs Player Contests
• Games – comprehensive catalogue of titles across all genres
• News – feature rich news article publication platform
• Featured Games – back office management
• Winners – tourney, lucky draw & contest winners
• Game Credits – award, reward, earn & spend
• Game Comments – moderator & promo tools
• Content – manage content utility pages + landing pages
• Game Rating – user voting solution
• Refer a Friend – Facebook & WhatsApp integration
• Polls / Survey – configure branded campaigns as pre-rolls to games or Tournaments
• Site Message – Promote specific games
• Share – social sharing integration incl. WhatsApp on mobile + shortcut
• Broadcast – deliver on-screen messages to segmented users
• Social – sharing of achievements + in-game chat
• Activity Ticker – current user activity feed
• Banners – manage ad scripts from back office
• Search – Games & News search function
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HTML5 Browser Game to VR Game
Example Deployments
Cross Device | Responsive | Adaptive | Innovative
Full Featured MMOGender: 75 / 25
Age: 18 to 35
Loyalty GamingGender: 50 / 50
Age: 3 to 9
Proprietary TechGender: 50 / 50Age: Millennials
“Changing Realities”Subscription Based
Gender: 45 / 55Age: 20 to 65
OEM SolutionGender: 60 / 40
Age: 21 to 50
AdverGames Mini SiteGender: 60 / 40
Age: 18 to 30
MMO Game Mini SiteGender: 80 / 20
Age: 18 to 35
Lite PlatformFocus on Games
Subscription
7Addition of New Features
2017 Product Rollout Plan
Mid 2017 – Quiz Platform Last Quarter 2017 – VR GamesCurrent Solution
Quiz platform, provide sites with
a solution to create retention
focused quizzes, publish them
across various social platforms.
Users will be able to create and
share their own quiz (UGC),branding / ad / lead generation.
Developed 2 HTML5 VR
game prototypes, live on
platform. Expand & include
live screen & event sharing,
allowing for eSports style
tournaments, essentially
Twitch for browsers.
Current focus on gaming content
& competitive features for
smartphones & tablets. Focus on
driving users to multiplayer,
educational & MMO titles.
Educate users on Loyalty &Rewards features & benefits.
* 10 Million Shipped
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Development of Value Added Gaming Content
Content Strategy
Campaigns – creation of
interactive campaigns for
existing promotions e.g.
conversion to slider puzzle.
Quiz Platform – establish
quiz network, align with
key partners e.g. pub
quiz with NBL / SAB.
Cross Promotion – opportunity
to provide solutions to other
content partners e.g. dating
quiz for dating partner.
AdverGames - option exists to deploy AdverGames
(branded) solution for specific promotions and as a revenue stream.
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Content Focus & Rollout Plan for 2017
Content Strategy
MMO – promo of Real Time Strategy
titles to tablet / desktop users
Casual – 5+ new
games added monthly
Multiplayer – add new titles for
smartphone and tablet users, drive
social and community elements
Differentiation –commission custom games & conclude exclusive licenses. 1st
exclusive title is Rugby Place Kick – link to rugby themed promo
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HTML5 Instant Games
Games Content
Educational Titles – currently 25+
titles, with new games added monthly
Desktop & Mobile Browser Games• Appeals to a broad segment of the population, reaching all
demographic segments • Catalogue of over 280+ premium HTML5 game titles• Access to 10+ MMO titles and 15+ multiplayer titles• 200+ titles with high score integration + live leaderboards• Games available across all genres:
• Card Games • Educational Games• Puzzle Games• Arcade Games• Strategy Games• Sport Games• Action Games
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Example HTML5 Games
Games Content
12
Mobile Billing Scenarios
Mobile Billing
Premium Rate SMS subscription flow for 3rd
party billing integration
MNO DCB billing via GameZBoost API’s
Custom Integration – integration into MNO’s mobile and subscription platform
Rapid Deployment - fully integrated with Fortumo, providing instant access to mobile billing in up to 94 countries
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Overview of the Tournaments Platform
Tournaments
Tournament Management:
• Backoffice setup of tournaments
• Setup by site admin
• Game specific (turn based games)
• Start & end times
• Free play or entry fee (set rake % for Pot prizes)
• Credit values as prizes
• Reward users with Trophies
• Progressive style option
• Link prizes to tournaments
• High Score Format - top score winner or lucky draw format
• Eliminator – single elimination format
• By Invitation only option
• Tournaments reporting in backoffice
• Setup VIP tournaments – based on users Loyalty Level
• Configure with Games of Skill
User Qualifying Criteria:
• Loyalty Level
• Game High Score
• Complete Survey / Poll
Widget – prominent position on home page screen
Admin – winners auto notification and crediting of winnings
Social – social sharing of Tournament win, can configure to reward user with game credits for sharing to wall.
[get more info]
14
Overview of the Contests Platform
Contests
Contests Solution:
• Homepage Widget for Quick Play
• Setup by users – Player vs all registered users (public)
• Setup by users – Player vs Player (private)
• WhatsApp integration
• Facebook Messenger integration
• Invite sent via email, with Tormentor avatar
• Notifications when User Logins and Contest Active
• Game specific (turn based games)
• Set wager amount
• Set Player Qualifying Loyalty Level
• Instant play, with multiple replays
• Active Contests page
• Progressive Jackpot style Pot
• Open to all site Registered users
• Winner takes all, less rake % of site configuration
• Contest active duration can be configured
• Contests reporting in backoffice
Scores Info – pop-up highlighting Contests info, entry fee and live leaderboards.
Social – social sharing of Contests winner, can configure to reward user with game credits for sharing to wall.
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Overview of the Loyalty and Rewards Platform
Loyalty and Rewards
Rewards Setup:
• Configure Lucky Draws, linked directly to Loyalty Rules – drive awareness & engagement
• Users earn Loyalty Rewards points from pre-set actions, incl. posting new high scores, winning site Tournaments and user Contests, sharing Achievements
to Facebook, this activity increases the users Rewards Level.
• Once the user achieves a certain Loyalty Reward Level the user is able to redeem for a Reward, once redeemed they start at Level 1 again, they have the
option to skip redeeming a Reward at the achieved level and continue until achieving a higher level with greater Rewards.
• Users are further rewarded with Badges when reaching pre-set Loyalty Levels.
• Promotional opportunity for product owners and brand managers.
• Players can redeem Game Credits for Loyalty Points to Unlock Rewards
• Fully managed service.
Rewards / Prizes:
• Tournament Prizes can be set up by the site owner, these are linked to specific Tournaments events.
• Tournament Prizes are published on the Rewards and Prizes promo pages.
• The site owner has full control over this functionality.
• Site owner is responsible for sourcing, costs and fulfilment.
• Configure Rewards to include: Game Credits and Premium Membership days
• Add Products, Vouchers and Discount Coupons as Loyalty Rewards
• Specific Loyalty and Rewards Reporting
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Overview of the Game Credits Platform
Game Credits
Overview of the credits functionality:
• Central Publisher Credits Account
• Publishers receive sign-up credits balance to get started
• Top-up Game Credits to Reward & Incentivize Users – desktop and mobile specific:
• PayPal, Mobile Billing or 3rd Payment Provider API Integration
• Users top-up Game Credits account through PayPal or 3rd Payment Providers:
• Configure Top-up Packages from the backoffice
• Setup packages based on multiple currencies
• Real Time Exchange Rate Data Feed
• Recover Game Credits from User Spend / Rake
• Chat platform – Free to Premium Users, Standard Users Pay to Unlock. Includes Free
Emoticons + Emoticons that are Unlocked with Game Credits
• User Rewarded for High Score Improvement
• Configurable per game from backoffice
• Configure User Game Access:
• Games Free to Play or Pay to Play
• Members Specific Content
• Mobile subscription specific flow
• Users receive Free Bonus Game Credits @ Sign-up + Social Sharing Achievements
• Convert Game Credits to Loyalty points for Reward redemption
• Premium Membership Solution:
• Configure Time Frame, Package Costs & Bonus Credits
• User Benefits: Instant Access to VIP Tourneys, No Pre-roll Ads, Double Bonus Points in
Contests, Unlock all Paid Games
• API’s available to create users, update users and unsubscribe users for mobile billing
17
Overview of the News Publishing Platform
News Publishing
Articles Pages – includes
meta, custom url’s, header
images, in-article images
and video
News Platform:
Publish content based on
industry events, site
promotions, game reviews,
etc.
Backoffice Management:
• Manage Editors
• Manage Categories + Navigation
• Add & Edit Articles
• Upload and Scale Images
• 3rd Party Scripts
• Define Meta Data
Top Stories – platform dynamically
tracks top read stories and refreshes
the articles
Content Promotion – Set Top 3 Articles
to promote in articles Highlight section
SEO Friendly – unique
content contributes
significantly to a sites
organic search rankings.
Unique URL’s and meta data
per article.
Advertorials – manage and
publish promotional
advertorials
Comments – users able to Comment
on News Articles + admin moderation
of Comments. Comments can be
ranked to feature Promotional
Comments.
Search – news content
specific search feature
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Overview of the Promotional Tools
Promotions
Survey / Poll:
Setup branded Surveys and Opinion Polls
as either Tournament Pre-rolls of Game
pre-rolls, can be targeted to specific
games.
Advertorial:
Separate advertorial ads can be loaded
across multiple pages across the platform.
Allows for iOS & Android device targeting.
Tournament Prizes:
Load multiple Prizes per Tournament,
add branding to imagery and
descriptions.
Loyalty Rewards:
Configure Loyalty Rules, linked to
Rewards @ each Loyalty Level –
with specific threshold values per
Level.
Site Take-over:
Can be used to promote games,
tournaments or configured for client
promotions
Affiliate Platform:
On-site registration, linked to site
revenues, specific MMO games in-
game purchasing. Configure as CPA
or Rev %
Pre-roll Campaigns:
Either serve RoS ad scripts (incl. video)
or Advertorial campaigns and / or
Surveys / Opinion Polls.
Blog / Article Publishing:
A full featured publishing platform
is available to create content around
campaigns, events, products,
winners and news.
Lucky Draw Loyalty Promotions:
Configure Luck Draw parameters,
based on Loyalty rules to Acquire &
Reward users.
Link to Loyalty Points
Link to Game Credits
Search Engine Optimization:
Fully optimized for search engines,
configure url structure & meta data.
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Overview of the Affiliate Platform
Affiliate Platform
The core features include:
• Backoffice Management of Affiliates
• Backoffice Management of Affiliate Campaigns
• Setting of default campaign values – CPA rate and Revenue Share %
• Features unique, globally appealing MMO browser games
• Fully integrated in-game purchasing platform
• Real time earnings reports
• Report drill-down by SubID Variable Values
• Multi-platform / cross device offerings
• Includes Refer a Friend affiliate tracking
• Configure multiple SubID’s for specific campaign tracking
• Set postback ulr per campaign (SubID string will be appended)
• Link campaign to bonus sign-up offer
• Game Landing Page, with inline user registration – View Example
• Custom site promo landing page – View Example
• Custom affiliate promo landing page, can configure multiple
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Overview of the Backoffice Management Platform
Backoffice
Player Management:
• Search Players
• Review Activity
• Credit Players
• Message Players
Game Management:
• Activate titles
• Set Featured & Editors Picks
• Add Meta Data
• Manage Pre-roll Ads
• Manage In-game Packages
• Manage Game Servers
• Set Credit Variables:
• Cost 2 Play
• Earnable
Reporting:
• Snapshot Dashboard View
• Player Reports
• Revenue Reports
• Game Activity Reports
• In-game Revenues
Loyalty & Rewards:
• Manage Badges
• Manage Loyalty Rewards
• Define Loyalty Levels and
Triggers
Utility Elements:
• Manage FAQ’s
• Manage Contact Us Info
• Manage About Us Info
• Manage Terms & Conditions
• Manage Usage Policy
• Manage Page Meta Data for SEO
Tournaments:
• Setup Tournaments
• Setup Prizes
• Manage Winners
Promotions:
• Manage Banners
• Manage Advertorial
• Manage Promo Headers
Affiliate Campaigns:
• Manage Affiliates
• Manage Campaigns
• Performance & Revenue Reports
API’s for Custom Integration
• Create & Update User
• Auto Login User
• Subscription Update
• Game Credits Update
• XML API – Games Feed
