Armin Muric

Jacob Meinkoth

Jarrod Wright

Tom Jacobsmeyer

GameDayDate

1. The objective of our strategic video is to reach new potential customers. We are

targeting people who have just moved to a new city and have a hard time starting

their social life. We want to reach both males and females who share a love for

sports and their favorite team. Our goal is to increase the members on

GameDayDate.com by 20% and the number of dates by 25 to 40% throughout the

time that the videos our on the Internet.

2. The strategy that we are going to use is; establish a Web series. We are going to start

with the football season and depending on how successful the videos are we will

continue making Web series for other sports; such as soccer, basketball, baseball,

etc.

3. The content of our Web series will be following a man’s relationship after he moved

to a new city and met a girl on GameDayDate.com. The video will start out showing

the man in his apartment unpacking all of his boxes from the move. Then there will

be different scenes showing the man throughout his week being lonely and not

knowing anybody. Fast forward to Sunday. The man is watching a football game and

sees the end of a commercial for GameDayDate.com. He goes to his computer and

sets up an account. The next day he meets a girl and sets up a date. Then there will

be different scenes throughout the week showing the mans anticipation and

excitement for the next game as the week drags by. When the next game day comes

around the man gets ready for his date and heads out to meet the girl to watch the

game. The first video ends with the man meeting the girl and them having a great

time watching and rooting for their favorite team. By the end of the date they decide

that they both would like to go on another date. At the end of the video we will tell

the viewer to either go to GameDayDate.com or the site we have set up specifically

for the Web series to find out what happens next in their relationship. From here we

will make a video for each week of the football season following the couples

relationship. Depending on how successful this Web series is we will continue

making Web series like this for different sports.

4. We plan on having the content on our site as well as other viral sites and a site we

will set up specifically for our Web series with links to GameDayDate.com. We also

plan on having ads for the Web series on ESPN, Youtube, and other websites that

offer highlights and other sports videos. These ads will be displayed as, but not

limited to, banners, pop ups, side banners, and commercials before videos telling

people to follow these two peoples relationship.

5. We believe that this Web series will connect with our consumers because the Web

series conveys a message that this man is just like our consumers. He is alone and in

a new city but thanks to GameDayDate.com he found a girl that he really likes and

was able to start a new relationship in a new city with a little help form the love

they both share for their favorite sports team. We believe that this Web series will

also build our brand as a reputable dating site that can match you with your soul

mate with help from your favorite sports team.