gamechanger leaders
TRANSCRIPT
The guiyang circle
Guiyang
China106.6° E, 26.6° N
4100km radius
Most of the world
Lives here …
Most of the world
Lives here …
21C economic shift
The biggest power
Shift in history
Worldchanging decade
2010
Pop 6.9Bn
GDP $63T
G7
2020
Pop 7.7Bn
GDP $90T
E7
© Peter Fisk 2013
The new book
April 2014
es
1. 23 & Me
2. Aravind
3. Epocrates
4. Genentech
5. Intuitive Surgical
6. Narayana H
7. Organova
8. PatientsLikeMe
9. Second Sight
10. Wuxi Pharma
1. Amarex
2. Amazon
3. Etsy
4. Fab
5. Greenbox
6. Le Pain Q
7. Positive Luxury
8. Trader Joe’s
9. Uniqlo
10. ZaoZao
1. Apple
2. Beauty’in
3. Godrej
4. Lego
5. Method
6. Natura
7. Nike+
8. Oculus Rift
9. Pebble
10. Renova
1. Alibaba
2. ARM
3. Bharti Airtel
4. Giff Gaff
5. Google X
6. Rackspace
7. Raspberry Pi
8. Samsung
9. Tencent QQ
10. Xiaomi
1. Air Asia
2. AirBNB
3. Aloft
4. Emirates
5. Kulula
6. Moveo
7. Pipistrel
8. RedBus
9. Virgin Galactic
10. Zipcars
1. Corning
2. DP World
3. Dyson
4. Embraer
5. Local Motors
6. Shapeways
7. Space X
8. Syngenta
9. Tata
10. Tesla
1. Aeroshots
2. Gram-Danone
3. Graze
4. Isis Organic
5. Juan Valdez
6. LA Organic
7. Moa Beer
8. Nespresso
9. Yeni Reki
10. Zespri
1. Ashmei
2. Beats
3. Desigual
4. Gilan
5. Indetix
6. Patagonia
7. Rapha
8. Shang Xai
9. Threadless
10. Tom’s
1. Alior Sync
2. La Caixa
3. Fidor
4. First National
5. Itan Unibanco
6. Moven
7. M-Pesa
8. Square
9. Umpqau
10. Zidisha
1. Al Jazeera
2. Coursera
3. Future
4. Pixar
5. Pledge Music
6. Red Bull
7. Rovio
8. Spotify
9. Ushahida
10. Wordpress
futureproduct futurefashion futurefoodfuturestore
futurehealth futuretech futuremakersfuturebank
futuretravel
N/S American brands European brands African/Arab brands Asian/Oceania brands
futuremedia
1. Ashoka
2. AzuriTech
3. Graal Bio
4. IBM
5. IDEO
6. Kickstarter
7. Li & Fung
8. Live Nation
9. Salesforce
10. Y Combinator
1. FC Barcelona
2. Bhutan
3. Usain Bolt
4. The Elders
5. Lovemarks
6. Li Ning
7. Oregon Project
8. Qatar
9. WWF
10. You
futureservice futurebrands
www.gamechangers.pro
© Peter Fisk 2013
Blessus, Warsaw PL
Alior Sync, Warsaw PL
EMT, Tallinn EE
Parra, Kaunas LT
Pipistrel, Ajdovscina SI
Rimac, Sveta Nedejla HR
VodaVoda, Belgrade RS
Mall.cz, Prague CZ
Heavy Eco, Tallinn EE
Lingibli, Bratislava SK
Tandem, Riga, LV
Antro, Oriszentpeter, HU
Enable Talk, Kiev UA
Dacia, Mioveni, RO
Skoda, Mlada Bleslav CZ
Synqera, St Petersburg RU
Instabank, Moscow RU
Petcube, Kiev UANewsinLevels, Prague CZ
Babochki Cafe, Moscow RU
Aeromobil, Bratislava SK
23&Me
DNA Profile $99
Anne Wojcicki
airBNB
Optimising assets
Brian cheskey
Juan Valdez cafe
Coffee Grower cafes
Luis Genaro Munoz
Moven
Human direct bank
Brett King
GRAAL BIO
ALTERNATIVE ENERGY
BERNADO GRADIN
AZURI TECH
Pay as you go power
Simon Garth
RENOVA
COLOUR TOILET PAPER
PAULO MP DE SILVA
RASPBERRY PI
£20 circuit boards
EDEN UPTON
zipcars
carshare per minute
Antje danielson
Of the travel worldstefan KLein’s
Aeromobil
FLYING CARS
MAYRIG RESTAURANT
ARMENIAN CULTURE
ALINE KAMAKIAN
zidisha
P2p lend to FArmers
Julia Jurnia
REDBUS INDIA
Online bus system
PHANINDRA SAMA
Narayana hospitals
AFFORDABLE SURGERY
Dr DAVI SHETTY
AIR ASIA
new middle travel
Tony Fernandez
Square
Payments ANYWHERE
With docomo
Virgin Galactic
Transforming travel
Richard Branson
What does it take
to change the game?
Change your game
THINKChange your
vision
Change your
story
Change your
market
disruptChange your
strategy
INSPIREChange your
brand
createChange your
business
AMPLIFYChange your
potential
sustainChange your
impact
Change your
relationship
ENABLEChange your
experience
resonate
mobilise
explore
© Peter Fisk 2013
What does it take
to lead in this world?
Traditional leadership
Driven by your personal success
Managers have the answers
Define the chosen direction
Manage consistency and efficiency
Innovative leadership
Guided by shared vision of success
Team have the better answers
Explore and test opportunities
Encourage change and innovation
Changing leadership
From 2C to 4c Leaders
2C
Conventional leaders
“top of the pyramid”
Innovative leaders
“hub of the network”
4C
2c Leaders
Command Control
4c Leaders
ConnectCatalyse
Communicate
Coach
Leaders as “cataLyst”
Catalyse
“I can’t sit in
headquarters and
pretend I’m in touch.
Odds are, what we’re
using today will be
obsolete in a few
years.
The past is never the -
future. But it’s easy to
get caught up in the
present”
Marc Benioff,
Salesforce.com
Leaders as “communicator”
Communicate
“The consumer is our
boss …
Everything we do
should be centred
around added more
value to consumers
… working with them
to achieve it”
AJ Lafley
CEO P&G
Leaders as “connector”
Connect
"We do not innovate
around products, but
around a flow or well-
being experiences.
Innovation is done by
biologists,
pharmacists,
marketers,
sociologists,
psychologists”
Victor Fernandes,
Natura Cosmetics
Leaders as “coach”
Coach
+genius
“If you want to be an
entrepreneur, go
create your own
business
If you want to work in a
big company, you win
by helping your
colleagues to do
more”
Meg Whitman
CEO, HP
Ho
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How can I focus better?
How can I perform better?
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INSPIRED
LEADERS
PEAK
PERFORMANCE© Peter Fisk 2013
Ho
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How can I focus better?
How can I perform better?
Ho
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Exploring
Disrupting
Creating
INSPIRED
LEADERS
PEAK
PERFORMANCE© Peter Fisk 2013
Ho
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How can I focus better?
How can I perform better?
Ho
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Exploring
Disrupting
Creating
Visioning
Choosing
Simplifying
INSPIRED
LEADERS
PEAK
PERFORMANCE© Peter Fisk 2013
Ho
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an
I t
hin
k b
ett
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How can I focus better?
How can I perform better?
Ho
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Exploring
Disrupting
Creating
Visioning
Choosing
SimplifyingCollaborating
Engaging
Adapting
INSPIRED
LEADERS
PEAK
PERFORMANCE© Peter Fisk 2013
Ho
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an
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hin
k b
ett
er?
How can I focus better?
How can I perform better?
Ho
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an
I d
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Exploring
Disrupting
Creating
Visioning
Choosing
SimplifyingCollaborating
Engaging
Adapting
Impacting
Changing
Amplifying
INSPIRED
LEADERS
PEAK
PERFORMANCE© Peter Fisk 2013
Leaders amplify
the potential of others
why focus on 10%
when you could focus on 10x
Gamechanging strategies
Collaborative discovery
Possibility focused
Leadership teams
3 intensive days
We develop the right approach for your business, working
collaboratively to achieve your objectives better, faster.
We combine a wide range of processes and tools,
insights and ideas, people and partners
Innovative solutions
Deep insights, big ideas
Customer experiences
High energy workshops
8-12 day projects
Brand blueprinting
Portfolio and architecture
Essence and propositions
Experience delivery
15-75 day projects
Engaging your people in a future vision … developing a new
business strategy … driving creativity and innovation
… developing a new brand … solving a complex
problem fast … building your team
ACCELERATING GROWTH … strategy, brand and innovation consulting
www.theGeniusWorks.com
Are you ready to change the world?
The new breed of market leaders think and act differently. They fuse
digital and physical, global and local, ideas and networks. They win by
being smart, fast and connected – rather than through scale and
efficiency. They embrace all the new business tools - from empathetic
design to disruptive technologies, social media to sustainable innovation –
bringing them together for more impact.
These are the building blocks for you to come a gamechanger too.
• Human … customer-driven, human-centred emotionally-engaging business
• Creative … design and innovation, to think bolder , different and better
• Networked … built around networks and partnerships of supply and demand
• Social … social media and online communities, but local and tribal too
• Participative … crowdsourcing, co-creating, collaborating with customers
• Responsible … doing better by doing good, socially and environmentally
“Gamechangers: Are you ready to change the
world?” is the next book from Peter Fisk
Explore and collaborate with the work in progress at www.Gamechangers.pro
GAMECHANGERS … Next generation strategies for brands and innovation
MARKET MAKERS … developing people, innovating business, together
www.theGeniusWorks.com
+genius
Genius = INSPIRING IDEAS + PRACTICAL ACTION
Future
Innolab
Brandlab
optima
fast
Strategic consulting People development Inspiring keynotes
Exploring your biggest challenges and opportunities,
developing smarter strategies and innovative solutions
for implementation and profitable growth. Customised
approaches, built around these proven formats:
Fast, intense process helping executive
teams rethink purpose and strategy in a
fast changing world, and then to refocus
and reinvent the business for the future.
Recent clients: Cinnamon, Vodafone
Accelerated and collaborative three
phase process exploring insights,
designing concepts and delivering
innovative solutions for market success.
Recent clients: Savola Foods, Turkcell
Developing or extending your brand for a
better future, based on purpose and
relevance, differentiation and identity,
experience and effective delivery.
Recent clients: Aeroflot, Philosophy
Developing fresh, distinctive value
propositions for each target audience,
building on the brand to engage
customers and deliver better solutions.
Recent clients: TeliaSonera, Visa Europe
Exploring your biggest challenges and
opportunities, developing smarter
strategies and innovative solutions
implementation and profitable growth.
Recent clients: Microsoft, Pinar
Developing people to think different and act smarter in
the new business world, from summits and seminars, to
practical workshops and retreats, the content and
experience is designed around your people:
Inspiring, practical and stretching 1-2 day
seminars on future strategy and brands,
marketing and innovation applied to your
business issues and sector opportunities.
Recent clients: BNP Paribas, Skanska
Bringing your people together to rethink
and refocus their priorities and direction.
Designing and facilitating the format and
content to energise, connect and enable.
Recent clients: Hershey’s, Time Warner
Working with you to design better
programmes from 40+ modules, based on
team and personal capabilities and
priorities, qualifications and real impact.
Recent clients: Coca Cola, Eczacibasi
From 2d to 4d: command and control to
connecting and collaborating, catalysing
and creating, amplifying potential to
deliver business and market leadership.
Recent clients: Coty Beauty, Lastminute
Customer champions, business
innovators, growth drivers … how to
drive and align the business, and deliver
more business and market impact.
Recent clients: Nestle, Standard Life
Alibaba to Zidisha, Ashmei to ZaoZao, the next generation
of brands are shaping markets with new ideas and tools.
What does it take to compete, innovate and win in these
new markets? Example themes for keynote speeches:
Young people, social media, mobile
marketing … connecting digital and
physical worlds, networks and content,
viral storytelling and target promotions
to deliver faster, exponential growth.
myworld
Are you ready to change the world?
Think Different like Steve Jobs
What do our customers really want?
Engage your left and right brain
How to think digital like GenY
How to shape your market in your own
vision, not live in the shadow of others.
How to innovate from the future back,
then win now forward. What is the future
of health, retail, travel and your world?
Steve Jobs was a genius and a geek, who
defied the rules of business to create new
markets, and phenomenal results. How
can you apply the magic of Apple to your
business, and Steve to your leadership?
What do post-crisis, digitally enabled,
globally influenced customers really
want? Connecting insights and trends, to
explore how you can do more for your
customers, and outthink the competition.
How to combine the analytical precision
and disruptive imagination of your left
and right brain to think bigger, simplify
complexity, shape the future, innovate
smarter, and make better decisions.
Fit and focused on the future
Smarter, faster innovation
Building a better brand
Developing customer propositions
Optimising your business portfolio
Inspiring one-day masterclass
Building winning teams
Developing new capabilities
Innovative leaders
We are the Market Makers
Peter is a strategic advisor to business leaders on winning strategies and bolder brands, smarter
innovation and better marketing … making sense of fast-changing markets, learning from the next
generation of brands, digital and physical, large and small, west and east, new ideas and practical
solutions … inspiring and enabling you to innovate and win in the exciting new world of business.
In 2013 he entered the Thinkers 50 Guru Radar, recognising the world’s best new business thinkers,
and is in demand around the world as a strategic consultant and energising speaker.
Peter leads GeniusWorks, a business innovation specialist based in London, and works with senior
management worldwide to “see things differently” – to develop and implement more inspired
strategies for brands, innovation and marketing. FastFuture is a strategy accelerator for leadership
teams, InnoLab is a facilitated innovation process based on deep customer insights and creative
thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also offers a
broad range of development workshops, combining new ideas, next practices and effective action.
His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars,
Ashmei to Zynga - who are transforming markets with bolder brands, smarter innovation and clever
marketing. They play by different rules, embracing the growth of emerging markets and power of
digital networks, human design and social entrepreneurship, and they win with better results.
His previous books include Creative Genius bringing together entrepreneurs and artists, rockstars
and rockets scientists, in "the essential guide to innovation for business leaders". Marketing Genius
explores the left and right-brain approaches to competitive success (translated into 35 languages!),
Customer Genius describes how to build a customer-centric business, Business Genius is about
inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good.
Peter grew up in the remote farming community of Northumberland, in the North East of England, and
after exploring the world of nuclear physics, joined British Airways at a time when it was embarking
upon becoming “the world’s favourite airline” and managed brands like Concorde.
He went on to work with many of the world’s leading companies, helping them to grow more
profitably by becoming more customer-centric in their structure, operations and leadership. He works
across sectors, encouraging business leaders to take a customer perspective, and learning from
different types of experiences. His clients include American Express and Aeroflot, Coca Cola and
Cooperative Bank, GSK and Marks & Spencer, Microsoft and O2, Orange and Pfizer, Philips and Red
Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone.
Previously he was CEO of the world’s largest marketing organisation, the Chartered Institute of
Marketing. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand
Finance and partner of The Foundation, before founding his own business, GeniusWorks.
Email: [email protected]
Twitter: @geniusworks
Website: www.theGeniusWorks.com
Project: www.Gamechangers.pro
PETER FISK … expertise in strategy and brands, innovation and marketing
