g2e viva las igaming
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Key Takeaways from G2E 2014: What Happened in Vegas...Should Be Shared! In this presentation our Communications Manager Alana Levine shares her Global Gaming Expo (G2E) insights and highlights.TRANSCRIPT
G2E 2014 – Viva Las iGaming
October 2014
Key topics:
Regulation in the US
iGaming Opposition
Player Facts: Demographics
Player Facts: iGaming’s Impact on Brick-and-Mortar Casinos
Mobile Gaming
Social Gaming
Regulation in the US“Bad Actors: A Heated Debate”
- @casinocityvin of Casino City Times
Rover: Decision sooner rather than later on “cleansing” of bad acts. Sounds like a PokerStars decision is imminent.
- @OPReport of Online Poker Report
“When we deliver a viable, good product, that’s going to eliminate unregulated sites, says Shuetz
“It is a privilege to get a license. The bad actor provision should be decided
from state to state.” – George Rover, New Jersey Assistant Attorney General
“California is a ways away from properly considering regulating. There are multiple issues that need to be sorted out first. At the current time,
unregulated sites are more efficient than the regulated ones.” – Richard Shuetz, Commissioner of the California Gaming Control Board
Affiliates are responsible for about 30% of acquired iGaming customers, therefore strong controls are needed as they are the face of the industry.
Rover plans to roll out a policy in New Jersey in the near future that will enforce strong controls on affiliates and unregulated sites.
A compact between Rover (New Jersey) and Shuetz (California) is not likely to happen in the near future. Rover estimates it will take a
minimum of 2-3 years.
Key positions and trends:
Facts and takeaways:
iGaming Opposition“Adelson’s anti-regulation tirade at G2E”
- @nolandalla
“Walked out on Adelson.. Boring..self serving.. Arrogant.. Rambling.. Other than that, he was awesome
.
Gambling tycoons Sheldon Adelson and Steve Wynn openly expressed their firm opposition to online gambling:
“It’s really difficult to find good people to run massive casino sites.” – Sheldon Adelson, CEO Las Vegas Sands
“ I just don’t see a compelling reason to put a casino in 318 million hands.” – Adelson
Adelson argues that online regulation should not be handled by state legislators because the internet exists across the country.
Adelson emphasizes the issue of underage gambling, arguing that online verification processes are not completely reliable.
Adelson suggests that Texas, South Florida and Tampa could be his next targets for new land-based casinos.
Key positions and trends:
Facts and takeaways:
- @AgentMarco of iGaming Business
Personal issues past & present significantly influence Adelson’s aversion to iGaming.
Player Facts: iGaming Demographics
“Research revealed that there are five core player segments: 1. the consistent player; 2. the discerning member; 3. the casual player; 4. the online enthusiast; and 6. the destination player .” – John Bonno, AlixPartners, and Paul Lauzon, Ipsos Reid
“From that survey, it is obvious that there is significant opportunity with the online gamer. This is because they are the youngest, [they] are the most successful and have the highest gambling budget .” – John Bonno and Paul Lauzon Two thirds of online gamers are male. Players have the highest average
budget for single-game play.
It is a misconception that iGaming players are poor and uneducated. In fact,
the majority of players are highly educated, employed full-time, and 40% earn a yearly income of over $80,000.
There is significant player crossover between iGaming verticals. Nearly 50% of online poker players play black jack as well.
Key positions and trends:
Facts and takeaways:
“Discussing the visitation patterns of online gamers”
- @OPReport of Online Poker Report
Canadian x-over: More than 1/3 of sports bettors play poker. ¼ to ½ of poker players play other products. Almost ½ play blackjack
- @OPReport of Online Poker Report
[Tropicana AC’s] top online players spend big on entertainment at their brick and mortar facility rather than gaming.
Most played games for online gamers: poker, sportsbetting, slots.
Player Facts: iGaming’s Impact on Brick-and-Mortar
Tweet
“ Online gaming does not negatively affect land-based casinos. There is a
strong link between online play and a land-based rewards program.” – John Bonno, AlixPartners
“ Branding is important to online gamers. They prefer to play with recognized
brands. This is a great opportunity for brand linkage.” – John Bonno
The online casino segment was responsible for the largest number of
average visits to a brick-and-mortar casino at 10 casino visits per year.
60% of respondents said that online gaming wont affect their brick-and-mortar visitation.
Only 5% of respondents said that they would not go to a casino if they could gamble online.
Key positions and trends:
Facts and takeaways:
“Overall, iGaming is having a positive impact on the gambling industry”
- @casinocityvin of Casino City Times
Online gaming and land-based gaming [is] growing among Canadians. No cannibalization
Mobile Gaming
“iGaming in Europe is mobile. There is no growth in desktop.” – Charles Cohen, Vice President of Mobile, GTECH
“Text messaging marketing can be very successful. A text message sent at the right time often generates a response. ” – Charles Cohen
“Apple is seen as being the best partner whereas Google is said to not be
agreeable to work with.” – Charles Cohen
53% say they would like to continue to play at home when they leave the casino.
SMS response rates can be 30-55% if the promotion is sent at the right
time. The majority of these responses occur within the first minute following send.
Key positions and trends:
Facts and takeaways:
“The desktop is dead”
- @ppapoker of Poker Players Alliance
3 drivers of sports-betting growth worldwide: 1. new markets; 2. interactive/mobile; 3. in play or live betting.
Social Gaming“Exploring the potential of social gaming”
- @trafficgenltd of Traffic Generation
TG study finds 38% of social slots players say they would take part in a cross-platform tournament
- @OPReport of Online Poker Report
Caras-Atlas walks through some survey data from FB users that say they visit US casinos at least 4 times a year
“Social works. Not for everyone, and not under any conditions. But online free-to-play casino games are quickly building an impressive track record.” – Chris Grove, Editor, Online Poker Report
“The only viable approach is a fully-integrated one that links social customers into land-based marketing and loyalty systems.” – Andy Caras-Atlas, CEO, Traffic Generation
Maryland Live sees 10%- 30% of their online players visiting a land-based casino in any given month.
There is a higher incidence among the Millennial Generation of sharing their gambling habits across social platforms than there is with other age groups.
65% of the players MyVegas sends to MGM properties haven’t visited
MGM in the last 18 months.
Key positions and trends:
Facts and takeaways:
For more information, please contact us:
1-514-849-8595
http://www.incomeaccesstechnologies.com
