g11 ibdp business & management - s&s.doc

7/28/2019 G11 IBDP Business & Management - S&S.doc

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SSIS Scope and SequenceGrade 11 IB Business & Management

HL/SL

Overview Averaging 19 weeks per semester (38 weeks per year)

End of semester varies dependent upon Chinese New Year Units may need to be moved accordingly

month

Aug

September October November December January

week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19

SEMESTER 1

Module 1: Business Organization and Environment(12 Weeks)

END OF SEMESTER EXAMS 30/11/09 04/12/09

END OF SEMESTER EXAMS

COMPLETED BY 04/12/09

Module 3: Accounting and Finance

(7 Weeks)

Scope and Sequence Page 1 of 25


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Grade # 11 HL&SL BUSINESS AND MANAGEMENT

Month February March April May June

Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19

SEMESTER 2

ContinuationofRatioAn

alysis

Module 4: Marketing(10 Weeks)

Introduct

iontotheInternalAssessment

Module 5: Operations Management

( 7 Weeks)



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Module 1: Business Organization and Environment

Unit ofWork

SSISOILs

IB Framework Unit Skills, Content or KnowledgeCommon

Assessments

Unit 1.1.

The Nature ofBusinessActivity

1. Hall, Jones,Raffo, BusinessStudies 3rdEdition units1&2.

2. Phillips, IB

revision Guideunit 1.1

7,9,10,,11

Cross-CurricularLinksEconomics Factorsof production

TOK: Is business anart or a science?

What is the role ofcreativity in businessand how is itmanifested?

IB Learner ProfileFocus: Thinkers,Communicators,Reflective

1. The contentfocus of the unit

What is business? Business functions

Primary, Secondary & Tertiary Sectors

2. Essential knowledgerequired to successfullycomplete assessments

Identify inputs, outputs and processes of a business

Explain the reason for setting up a business.

Explain the process a business will have to go through tostart up.

Analyze the problems associated with business start ups.

Describe how business activity combines human,physical, and financial resources to create goods andservices.

Explain the role of the different business departments inoverall business activity.Explain the nature of business activity in each sector

3. Key skills to be developed though out unit

Identify, Explain, Describe

Case StudiesEuro cars

Photo Artistry

Unit 1.2:Types of

Organizations

1. Hall, Jones,Raffo, BusinessStudies 3rdEdition units 6&7

2. Phillips, IBRevision Guideunit 1.2

7,

9,10,,11

Cross CurricularLink- Economics:Types of business

TOK: Is business anart or a science?


Private sector and public sector.

Profit based organizations

Non-Profit Organizations Public Private Enterprise (HL Core)


Distinguish between organizations in the private and

Case Studies

China (HL Only)

Clarks to stay private afterruling out float.

James Hull AssociatesNetwork Rail



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IB Learner ProfileFocus: Thinkers,Communicators,Reflective, Openminded

public sectors.

Analyze the relationship between organizations in thepublic and private sectors (HL Core).

Distinguish between different types of businessorganizations and identify their main features.

Analyze the extent to which ownership and control differin organizations.

Evaluate the most appropriate form of ownership of afirm.

Compare and contrast the objectives of NGOs and non-profit organizations.

Analyse the impact of the actions of NGOs and othernon-profit organizations

Explain the nature of public-private partnerships.

Analyse the costs and benefits of cooperation betweenthe public and private sector.

3. Key skills to be developed throughout unit

Analyse, Evaluate, Distinguish, Explain

One research and presentationon A Public- Private Partnershipinitiative.

Unit 1.3:Organizational

Objectives

1. Hall, Jones,Raffo, BusinessStudies 3rdEdition unit 4,111

Phillips, IBRevision Guideunit 1.3

7,9,10,,11

Cross CurricularLink- Economics:Objectives of firms

Design Technology:People and Markets

TOK: Is the practiceof developing ethical

objectives as abusiness strategy, infact, ethical?

IB Learner ProfileFocus:Thinkers,Communicators,


The importance of objectives.

Aims and objectives.

Mission and Vision Statements.

Ethical objectives

Corporate Social Responsibility

Change in corporate Social Responsibility.

Change in societys expectation of the behaviour offirms.


Explain the importance of objectives in managing andorganization.

Distinguish between objectives, strategies and tactics,and discuss how these interrelate.

Explain the purpose of mission and vision statements.

Analyse the role of mission and vision statements in anorganization.

Case Studies

Northern Foods.

Wm Morrison ambitious toexpand.

Iceland spends $8m a year tosell organic food at no extra cost.



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Grade # 11 HL&SL BUSINESS AND MANAGEMENTOpen minded Examine the reasons why organizations consider setting

ethical objectives.

Analyse the advantages and disadvantages of ethicalobjectives.

Discuss the impact of implementing ethical objectives.

Higher Level Core

Discuss why firms view of social responsibilities maychange over time.

Discuss why attitudes towards social responsibility maychange over time.

Analyse the impact that changes in societal norms haveon the way that firms behave in an international context.

Analyse the reasons why firms may choose differentstrategies towards their social responsibilities.


Analyse, Explain, Examine, discuss

Unit 1.4:Stakeholders

1.Hall, Jones,Raffo, BusinessStudies 3rdEdition unit 3


7,9,10,,11

Cross CurricularLink- None

TOK: Is there roomfor logic or emotion inbusiness?

IB Learner ProfileFocus:Thinkers,Communicators,Reflective, Open-minded


Internal and External Stakeholders.

Stakeholder Conflict


Explain the interests of internal and externalstakeholders.

Discuss possible areas of conflict between stakeholders.

Evaluate possible ways to overcome stakeholder conflict.

Analyze the impact of division between ownership andcontrol on internal and external stakeholders

3. Key skills to be developed throughout unitExplain, discuss, evaluate, analyse

Case StudiesThe Highland Bus Company

Conflict of objectives for SabahChemicals.

Unit 1.5:The ExternalEnvironment1.Hall, Jones,

7,9,10,,11

Cross CurricularLink-Economics: Inflation,Business cycle,Unemployment,


PEST


Case Study

China (IB Exam question #3,May, 2004)



6/25

Grade # 11 HL&SL BUSINESS AND MANAGEMENTRaffo, BusinessStudies 3rdEdition units 96-106, 109-112


Exchange Rate,Balance of Payment,Investment andconsumption.

Geography:Demographicchanges

TOK: Can businessesescape the impact ofexternalenvironmentalforces?

IB Learner ProfileFocus:Thinkers,

Communicators

Prepare a PEST analysis for a given situation and use itto analyse the impact of the eternal environment on afirm.

Evaluate the impact on a firms objectives and strategyfor a change in any of the PEST factors

Students to conduct a researchand prepare a PEST analysis ofStarbucks on Suzhou.

Unit 1.5.Opportunitiesand Threats

Hall, Jones,Raffo, BusinessStudies 3rdEdition units 96-106, 109-112

Phillips, IBRevision Guide

unit 1.5

IB Learner ProfileFocus:Thinkers,Communicators,Reflective, Open-minded

Cross CurricularLink-Economics: Inflation,Business cycle,

Unemployment,Exchange Rate,Balance of Payment,Investment andconsumption.

Geography:


Social/Cultural

Technological

Environmental

Political

Legal

Ethnic


Analyse the impact that external opportunities andthreats may have on business objectives and strategy.

Explain how external opportunities and threats canimpact on business decision-making and SWOT analysis

3. Key skills to be developed throughout unitAnalyse, Explain

Case StudyThe AOL/Time Warner Merger

Research and presentation of aSTEPLE analysis of British

Airways.



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Grade # 11 HL&SL BUSINESS AND MANAGEMENTDemographicchanges

TOK: How do weknow that informationabout the externalenvironment in whichbusinesses operate isreliable?

Unit 1.6.OrganizationalPlanning Tools


Organizationalplanning tools

handout ofactivities

7,9,10,,11

IB Learner ProfileFocus:Thinkers,Communicators,Reflective

Cross CurricularLink-Mathematics

Decision trees

TOK: How far doesorganizationalplanning make use ofhuman intuition andtacit knowledge?


Decision Making Framework

SWOT Analysis

Ansoff MatrixHL Core

Fishbone

Scientific vs. intuitive

Decision making process.

Decision trees.

Internal and external constraints on decision making


Analyse the importance of the information in thebusiness plan to difference stakeholders.

Apply a formal decision making framework to a givensituation.

Prepare a SWOT analysis from a given situation.

Analyse an organizations position using a SWOTanalysis.

Explain the value of the Ansoff matrix as a decision-making tool.

HL Core Analyse and interpret business plans.

Apply decision making process and planning tools to agiven situation and evaluate their value.

Compare and contrast scientific and intuitive decisionmaking processes.

Construct and interpret decision trees.

Case StudyStrategic Analysis of LVM Ltd.

Cases and other activities to bedetermined



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Grade # 11 HL&SL BUSINESS AND MANAGEMENT Critically evaluate the value of decision trees as a

decision making tool.


Effective use of decision making tools, Analysis, Explain,Compare and contrast, Construct and Interpret, Evaluate

Unit 1.7.BusinessGrowth andEvolution

Hall, Jones,Raffo, BusinessStudies 3rdEdition units 14;81; 89.

Phillips, IB

Revision Guideunit 1.7

7,9,10,,11

Cross CurricularLink-Economics:Objectives of firms

IB Learner ProfileFocus:Thinkers,Communicators, openminded, Reflective

TOK: Can todaysCEOs in businesslearn from the great

military leaders of thepast?

1. The contentfocus of the unit Economies and diseconomies of scale.

Small versus large organizations.

Internal/Organic GrowthExternal Growth

Joint ventures

Strategic alliances

Mergers and takeovers

Porter Generic Strategies (HL)


Apply the concept of economies and diseconomies ofscale to business decisions.

Evaluate the relative merits of small versus largeorganizations.

Recommend an appropriate scale of operation for agiven situation.

Explain the difference between internal and externalgrowth.

3. Key skills to be developed throughout unitEvaluate, Application of concepts, Recommend, Explain

Case StudiesFuji Films.

Chemical Industry hunts formulafor value.

Small restaurant to expandrapidly.

Unit1.8:Change and

theManagementof Change.

Cross Curricular

Link-None



Causes of Change

Resistance to change

Lewins Force Field Analysis.

Strategies to reduce the impact of change andresistance to change.

2. Essential knowledgerequired to successfully

Case Studies

Managing Change at HP Norway.



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Grade # 11 HL&SL BUSINESS AND MANAGEMENT(HL Core Only)

Hoang, BusinessandManagementUnit 1.8


7,9,10,,11

Open-minded

TOK: Can todaysCEOs in businesslearn from the greatmilitary leaders of thepast?

complete assessments

Explain the causes of change and factors causingresistance to change.

Examine the dynamic nature of organizations and therelative importance of driving and restraining forces.

Evaluate different strategies for reducing the impact ofchange and resistance to change.

3. Key skills to be developed throughout unitExplain, Assess, Evaluate

Unit 9.1:Globalization

Hall, Jones,Raffo, BusinessStudies 3rdEdition, Unit 109


7,

9,10,,11

Cross CurricularLink-Economics:Globalization ofmarkets

IB Learner Profile

Focus:Thinkers,Communicators,Open-minded,Reflective

TOK: Areglobalization and themaintenance ofcultures mutuallyexclusive?


Multinational Companies

Regional Trading blocs


Discuss reasons for the growth of multinational

companies. Analyze the role played by multinationals in the global

business environment.

Evaluate the impact of multinational companies on thehost country.

Explain the impact on business of a country that is amember of a regional trading group/bloc.

3. Key skills to be developed throughout unitDiscuss, Evaluate, Analyse, Explain

Case Studies

What price coffee.

South Africa Accelerates its carproduction to 21st century levels

Research and presentation Students will be asked toevaluate the impact of a multi-national company of their choiceon the county in which itoperates.



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End of Module 1

Module 3: Accounting and Finance

Unit ofWork

SSISOILs


AssessmentsUnit 3.1:Sources of

Finance

Hall, Jones, Raffo,Business Studies3rd Edition, Unit44.

7,9,10,,11

Cross-Curricular

LinksNone

IB Learner ProfileFocus:Thinkers,Communicators,Open-minded,


Internal and External finance. Finance in the long, medium and short term.

2. Essential knowledgerequired to successfully completeassessments

Evaluate the advantages and disadvantages of each form offinance.

Case StudiesKarr Associates.



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Reflective

TOK: What sort ofknowledge iscommunicatedthrough a set ofbusiness accounts?

Evaluate the appropriateness of a source of finance for a givensituation.

3. Key skills to be developed throughout unitEvaluate

Easy Jet

3.2:InvestmentAppraisal

Hall, Jones, Raffo,Business Studies3rd Edition, Unit50.


7,9,10,,11

IB Learner ProfileFocus:Thinkers,Communicators,Open-minded,Reflective

Cross-CurricularLinks

None

TOK: What sort ofknowledge is

communicatedthrough a set ofbusiness accounts?

1. The contentfocus of the unit Payback Period

Average Rate of Return (ARR)

HL Core

Discounted Cash Flow (DCF)

Net Present Value (NPV)


Calculate the payback period and ARR for an investment.

Analyse the results of the calculation.

Calculate the NPV for an investment.

Analyse the results of the calculation.

Discounted Cash Flow (DCF); Net Present Value (NPV)

3. Key skills to be developed throughout unitCalculate, Analyse

Case StudiesKing and Green Ltd

Investing to staycompetitive.

Unit 3.3:WorkingCapital

Hall, Jones, Raffo,

Business Studies3rd Edition, Unit48


7,9,10,,11

IB Learner ProfileFocus:Thinkers,Communicators,Open-minded,

Reflective


None


Working Capital Cycle

Management of Working Capital

Cash Flow Forecast


Define working capital

Evaluate strategies for dealing with liquidity problems.

Evaluate strategies for dealing with liquidity problems.

3. Key skills to be developed throughout unitDefine, Evaluate

Case Studies

Direct Phone Ltd

Emerson Engineering Ltd

Short answer questions



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3.4: BudgetingThis unitapplies toHigher LevelStudents only

Hall, Jones, Raffo,Business Studies3rd Edition, Unit47& 54.


7,9,10,,11



None

TOK: What sort ofknowledge iscommunicatedthrough a set of

business accounts?


The purpose of budgets

Variance analysis


Examine the importance of budgeting for organizations.

Calculate and interpret variances.

Analyse the role of budgets and variances in strategicplanning.

3. Key skills to be developed throughout unitExamine, Calculate, Analyse

Case StudiesKarmali Carpets plc.

Maison JP et Chateau JP

Unit3.5: FinalAccounts

Accounts forLimitedCompanies(IncomeStatements)Hall, Jones, Raffo,Business Studies3rd Edition, Unit42&43.


7,9,10,,11



None


IB Learner Profile

1. Trading The contentfocus of the unit

Account

Profit and Loss Account

Appropriation Account

Balance SheetHL Core

Depreciation

Straight line

Reducing balance; Intangible Assets; Goodwill; Patents,copyrights;

Brands

Stock Valuation

Last-in-First Out

First-in-First Out


Case Studies

Dana Petroleum

Pubs n bars

Loch Ness Water Ski School



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Grade # 11 HL&SL BUSINESS AND MANAGEMENTFocus:Thinkers,Communicators,Open-minded,Reflective


Explain the purpose of accounts

Construct and amend accounts from a given situation.

Evaluate the importance of final accounts to each stakeholdergroup.

Calculate depreciation using straight line and reducingbalance methods.

Evaluate the strengths and weaknesses of each. Methods.

Explain the meaning and value to the firm of different types oftangible assets.

Make calculations of closing stock using LIFO and FIFO.

Calculate the effects of different stock valuations on profit.

3. Key skills to be developed throughout unitExplain, Construct, Evaluate, Calculate

Worksheet exercises

3.6: RatioAnalysis

Hall, Jones, Raffo,Business Studies

3rd

Edition, Unit56.

Phillips, IBRevision Guideunit 3.6 7,

9,10,,11

IB Learner ProfileFocus:Thinkers,

Communicators,Open-minded,Reflective


None

TOK: What sort of

knowledge iscommunicatedthrough a set ofbusiness accounts?

1. The contentfocus of the unitProfitability Ratios

Gross Profit Margin

Net Profit MarginLiquidity Ratios

Current ratios Acid test ratios

Efficiency Ratios

Stock turnover

Return on Capital Employed (ROCE)Gearing Ratios


Calculate ratios.

Use ratios to interpret and analyse financial statements fromthe perspective of various stakeholders.

Evaluate possible financial and other strategies to improve the

values of ratios.3. Key skills to be developed throughout unit

Calculate, Interpret, Analyse,, Evaluate

Case Studies

How is my business doing?

ICI will halve dividend topay off debt.

Glyme Valley Farm ColdAston Farm

END OF MODULE 3



14/25


Module 4: Marketing

Unit of WorkSSISOILs

IBFramework

Unit Skills, Content or KnowledgeCommon

Assessments

IB Learner Profile1. The contentfocus of the unit

Market size



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Unit 4.1: The Roleof marketing

Studies 3rd Edition,Units 18, 20, 21. 18,20, 21.

Phillips, IB RevisionGuide unit 4.1

7,9,10,,11

Focus:Thinkers,Communicators,Open-minded,Reflective


DesignTechnology:People and Markets

TOK: Is thepractice ofdeveloping ethicalobjectives solely asa marketingstrategy, in fact,ethical?

Market Share

Market growthDefinition and nature of marketing:

Market and product orientation.

Marketing of goods vs marketing of services.

Social Marketing ( HL)

Asset Led Marketing (HL)

Marketing in non-profit organization. A marketing plan


Examine the characteristics of the market in which a firm isimmersed.

Calculate market share from given information.

Define marketing and describe its relationship with otherbusiness activities.

Describe the difference between market and productorientation.

Explain the difference between marketing of goods andservices.

Analyse the influence of marketing orientation on thesuccess or failure of firms. (HL)

Analyse the marketing techniques of non-profitorganizations.Describe the elements of a marketing plan

3. Key skills to be developed throughout unitExamine, calculate, Define, Describe, Analyse

Case Studies

Tiny to branch out from PCs

Dreamcast heads for defeatin console wars.

Students research andpresentation on how non-profit organizations of theirchoice market theirproducts/services.

Unit 4.2: MarketPlanning

7,

9,10,,11


Open-minded,Reflective


1. The contentfocus of the unitMarketing Mix

Product

Place Price

Promotion

People

Process

Physical evidence

Packaging

Case StudiesCinemas and internet

Banning pest power

Glamour

Recovery Kitchen

Super Market ShoppersThe market for trainers



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Jones, Hall and Raffo,Business Studies 3rdEdition,Units19,20,31,32,33,35,3

6




DesignTechnology:

People and Markets

TOK:To whatextent arebusinesses ethicalin the marketing ofgoods/services?

Is the practice ofdeveloping ethicalobjectives solely as

a marketingstrategy, in fact,ethical?


Ethics of marketing

Discuss the ethical issues of what is marketed and how it ismarketed: nationally internationally and across cultures.

Apply the elements of the marketing mix to a givensituation.

Marketing Audit

Porters Five Forces (HL)

Market research Role of market research

Sampling (HL Only)

Methods of sampling

Limitations of sampling

Sampling errors

Primary and secondary research

Market Segmentation and consumer profile and Targeting

Product Positioning

Position/Perception maps

Unique selling point/Proposition

Development of marketing strategies and tactics

Sales forecasting and trends (HL Only)


Apply the elements of the marketing mix to a givensituation.

Discuss the effectiveness of a selected marketing mix inachieving marketing objectives.

Construct an appropriate marketing mix for a particularproduct or firm

Discuss the effectiveness of a selected marketing mix inachieving marketing objectives.

Construct an appropriate marketing mix for a particularproduct or firm.

Explain the value of marketing audit as a business tool.

Apply Porters Five Forces model to classify and analysecompetitive pressures in the market place.

Examine how appropriate the marketing objectives are in

The classic watch companyRecovery Kitchen

Change of direction at AsianAirways.

A new Marketing strategy

for T and T clothing.

McDonalds Should theyadopt a pan-globalstrategy?Heritage Cottage Ltd

Sales at Sodhi ConvenienceStore



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None


Is the practice ofdeveloping ethicalobjectives solely asa marketingstrategy, in fact,ethical?

achieving the goals of an organization.

Analyse the role of market research.

Evaluate different methods of market research

Evaluate the different methods of sampling, for example,quota Random, stratified, cluster and snowballing.

Analyze the usefulness of market segmentations andconsumer profiles.

Construct a product position map from given information.

Discuss how organizations can differentiate themselves andtheir products from competitors.

Design or evaluate marketing strategies for given situation.Apply appropriate marketing mix to the strategy

Analyze sales trends and forecast from given data, andevaluate the significance for marketing and resourceplanning.

3. Key skills to be developed throughout unitAnalyse, design, discuss, explain, Analyse, Examine, Construct

4.3: The Product

Jones, Hall and Raffo,Business Studies 3rdEdition, Units 24, 27


7,9,10,,11


Cross-CurricularLinks: DesignTechnologyProduct InnovationDesigners and the

product cycleProductdevelopmentLife cycle analysis

TOK:To whatextent are


Classification of products

New Product design and development

The Product Life Cycle

Extension strategies

Relationship with investment, profit and cash flow

Product Portfolio Analysis: Boston Consulting Group Matrix.

Branding

Family branding; Product branding; Company branding; Ownlabel branding; Manufacturers brand


Classify products by line, range and mix.

Describe the importance of innovation in an era of rapidtechnological change and discuss the problems of financingresearch and development.

Analyze the relationship between the product life cycle and

Case Studies

Pfizer gives new shape toresearch and development

Dyson enters the brutalworld of handless laundry.

Murphy drinks

Nestle drops LCI Go! Brand

after poor sales.

Chocolate wars lead to meltdown.



18/25

Grade # 11 HL&SL BUSINESS AND MANAGEMENTbusinesses ethicalin the marketing ofgoods/services?

Is the practice ofdeveloping ethicalobjectives solely asa marketing

strategy, in fact,ethical?

the marketing mix and determine appropriate extensionstrategies.

Analyze the relationship between the product life cycle,investment, profit and cash flow.

Analyze the BCG Matrix to a given situation.

Use the BCG Matrix to help in developing future strategicaction. (HL Only)

Discuss the importance and role of branding. Distinguish between different types of branding.

Analyze the role of branding in a global market.

3. Key skills to be developed throughout unitAnalyse, Classify, Describe, Discuss, Distinguish

Cash Cow at the diary

McDonalds Disney

alliance grows.

4.4. Pricing

Jones, Hall and Raffo,Business Studies 3rdEdition, Units 25,26


7,9,10,,11


Cross-Curricular

LinksNone




Cost Based Cost Plus Pricing

Competition Base Pricing

Market Base PricingHL Only

Marginal Cost Pricing; Contribution Pricing; Absorption andFull Cost Pricing

Price discrimination; Loss Leader; Psychological; Promotional

Supply and Demand (HL Only)


Evaluate the impact of changes in the conditions of supplyand demand.

Analyze the appropriateness of each pricing strategy.

Analyze the appropriateness of each pricing policy

Calculate and interpret price, income, cross and advertisingelasticity.

Discuss the relationship of elasticity with product life cycle.

3. Key skills to be developed throughout unitEvaluate, Analyse, Calculate

Case Studies

Falling Coffee Price fail tobudge bean counters.

PC price wars look set to

intensify.

Levi claims Tesco cut-pricejeans bad for its image.

Body Line

Kaldor Manufacturers

Falling coffee price fails tobudge bean counters.

Kaldor Manufacturers

Ice style Manufacturer

4.5: PromotionJones, Hall and Raffo,Business Studies 3rd



Above the line

Below the lineGroup activity: Choosingand product and preparing



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Grade # 11 HL&SL BUSINESS AND MANAGEMENTEdition, Units 28,29,




None



Promotional Mix


Distinguish between the different types of promotion.

Analyze the various promotional tools and discuss theireffectiveness.

Prepare an appropriate promotional mix

3. Key skills to be developed throughout unitDistinguish, Analyse, prepare

an appropriate promotionalmix

Group activity: Choosingand product and preparingan appropriate promotionalmix

4.6:Place(Distribution)

Jones, Hall and Raffo,Business Studies 3rdEdition, Units 30


7,9,10,,11


None


Is the practice of

developing ethicalobjectives solely asa marketingstrategy, in fact,ethical?

1. The contentfocus of the unit Channels of distribution

Distribution strategies

Supply chain management/logistics (HL Only)


Discuss the effectiveness of different types of distributionchannels.

HL Only

Evaluate the effectiveness of different distribution channelsincluding producers, wholesalers, agents and retailers (HLOnly)

Examine how organizations can increase the efficiency of thesupply chain

Case Studies

Tesco

ZimHotel Group

Coke Chefs Latest DaftIdea A cola tap in everyhouse.

Promoting Gulf Equipment

Apple to open its own store.

7:InternationalMarketing



Entry into international marketsCase Study



20/25

Grade # 11 HL&SL BUSINESS AND MANAGEMENTJones, Hall and Raffo,Business Studies 3rdEdition, Units 34


7,9,10,,11


Cross-CurricularLinksEconomics-Globalization ofmarkets.

TOK: Areglobalization andthe maintenance ofcultures mutuallyexclusive.


Evaluate the opportunities and threats pose by entry intointernational markets.

Analyze given situations considering the cultural, legal,political, social and economic issues of entering international

markets3. Key skills to be developed throughout unitEvaluate, Analyse

Mcdonalds

4.8: E- commerce

Hoang, BusinessManagement, Unit

4.8


7,9,10,,11



None

TOK: Doesmarketing respondto, or change, theperceptions ofindividuals andsocieties?


Business to Business (B2B)

Business to customers (B2C)


Analyse the effects of E-commerce on the marketing mix.

Discuss the costs and benefits of E-commerce to firms andconsumers.

3. Key skills to be developed throughout unitAnalyse, discuss

Case StudiesApples iTunesAmazon.com

END OF MODULE 4

Module 5: Operations Management



21/25


Unit ofWork

SSISOILs


Assessments5.1:ProductionMethods

Jones, Hall andRaffo, BusinessStudies 3rdEdition, Units78,79,80


7,9,10,,11 IB Learner ProfileFocus:Thinkers,

Communicators,Open-minded,Reflective

Cross-CurricularLinksDesign TechnologyProduct Innovation

AdvancedManufacturingTechniques

1. The contentfocus of the unitJob, batch, line, flow and mass production.


complete assessments Describe and compare the features and applications of

each method.

Cell Production, team work and productivityimplications(HL Only

Analyze the implications for marketing, human resourcemanagement and finance

Analyze the most appropriate method of production for agiven situation.

Understand the need for organizations to use more thanone method of production.

3. Key skills to be developed throughout unitDescribe, Analyse

Case StudyIn search of quality and

quantity.

Motorola Plans Scottish softwareplant.

Gateshead Holdings

5.2: Costs andRevenuesJones, Hall andRaffo, BusinessStudies 3rdEdition, Units38,39

Phillips, IB

Revision Guideunit 5.2

7,9,10,,11



None



Types of Costs

Fixed; Variable; Semi-variable; Direct; Indirect/overheads

Revenue

Contribution to Fixed Costs

Cost and profit centers (HL Only)

Contribution analysis for multi-product firms.


complete assessments Define, explain, and give examples of each type of cost.

Explain the meaning of revenue and comment onpossible sources of revenue for different firms.

Explain and calculate the contribution to fixed costs.

Explain the nature of costs and profit centers.

Case Study

Customer Service Training.

Bureau Office Supply Ltd

Kumas Kitchen.



22/25

Grade # 11 HL&SL BUSINESS AND MANAGEMENT Analyze the value of costs and profit centers to a firm.

Analyze the role of contribution analysis in determiningthe viability of each product in a multi-product firm.

3. Key skills to be developed throughout unitExplain, Analyse, Define, Calculate

MacSports.

German Efficiency Low LabourCosts.

5.3: BreakEven Analysis

Jones, Hall andRaffo, BusinessStudies 3rdEdition, Units41,53


7,9,10,,11



None

TOK: What sort of

knowledge iscommunicatedthrough a break-evenanalysis?


Break-even quantity

Profit or Loss

Margin of SafetyBreak-even Analysis (HL Only)

Changes in break-even.

Limitations of break even analysis.

Target profit and revenue


Use graphical and quantitative methods to calculate thebreak-even quantity, profit and margin of safety.

Use graphical and quantitative methods to analyze theeffects of changes in price or costs of break-evenquantity, profit and margin of safety.

Analyze the assumptions and limitations of break evenanalysis.

Calculate required output level for a given target profitor level of revenue.

3. Key skills to be developed throughout unitCalculate, Analyse

Case StudyJeffers Garden design

Two IB exam questions

5.4: QualityAssurance

Jones, Hall and

Raffo, BusinessStudies 3rdEdition, Units 83


7,9,10,,11




Quality control

Quality assurance

Total Quality Culture

HL Core Continuous improvement

Benchmarking.

National and International quality standards

Case Studies

Haisho Electronics: Is lean

production the answer?



23/25

Grade # 11 HL&SL BUSINESS AND MANAGEMENTCross-CurricularLinksDesign TechnologyProduct DevelopmentProduct Design

TOK: Is quality aabstract concept?


TOK: Is quality aabstract concept?


Analyze the move from traditional quality controlmethods to Total Quality Management (TQM).

Explain the role of Kaizen in quality improvement.

Evaluate different approaches to quality improvement.

Explain the role of local and national standards inassuring quality for customers.

3. Key skills to be developed throughout unitAnalyse, Explain, Evaluate

CaribSugar plc- Low prices failto keep customer

Unit 5.5:Location

Jones, Hall andRaffo, BusinessStudies 3rdEdition, Units 88


7,9,10,,11


Cross-CurricularLinksGeography- Location

of industries

TOK: Areglobalization and themaintenance ofcultures mutuallyexclusive.


Location: National; InternationalHL Core

Impact of globalization on location.


Explain the causes and consequences of location andrelocation, both domestically and internationally.

Consider the effects of globalization on location.

Analyze the impact of location on different areas ofbusiness activity (Production, Marketing, HumanResources, and Finance)

4. Key skills to be developed throughout unitExplain, Analyse

Case Studies

Motorola plans Scottish softwareplant.

German Efficiency, Low LabourCosts



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Grade # 11 HL&SL BUSINESS AND MANAGEMENT5.6: InnovationThis unitapplies toHigher LevelStudents only

Jones, Hall andRaffo, Business

Studies 3rdEdition, Units85,87


7,9,10,,11


TOK: Are innovationand the maintenance

of cultures andethical practicemutually exclusive.


Research and development

Patents, copyrights and trade marks (IntellectualProperty Rights

Factors affecting innovation


complete assessments Explain the importance of R&D for a business.

Explain the role and importance of intellectual propertyrights for business.

Analyze the factors affecting innovation.3. Key skills to be developed throughout unit

Explain, Analyse

Innovation Research andPresentation

5.7:ProductionPlanning

Jones, Hall andRaffo, BusinessStudies 3rdEdition, Units 82


7,9,10,,11




None

TOK: What is the roleof tacit knowledge inoutsourcingdecisions?


Stock Control:Just-in-case; Just-in-timeHL Core

Traditional Stock Control

Outsourcing and Sub-contracting


Recognize the need for optimum stock levels; prepareand analyze appropriate graphs.

Explain the different stock control methods and analyzethe appropriateness of each method in a given situation.

Explain outsourcing and subcontracting.

Discuss arguments for and against outsourcing andsubcontracting compared with provisions by the firmitself.

4. Key skills to be developed throughout unitAnalyse, Explain, Discuss

Case StudiesNissan cuts stock to almost zero.

Toyota production halted.

Haisho Is lean production theanswer?

Kaizen thinking fires productivity.



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END OF MODULE 5


g11 ibdp business & management - s&s.doc

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