g roup 2 c hristine z akhour c hana l eah r osenbaum j anagi t hirugnanasampanthan m ay 8, 2014...
TRANSCRIPT
GROUP 2CHRISTINE ZAKHOUR
CHANA LEAH ROSENBAUMJANAGI THIRUGNANASAMPANTHAN
MAY 8, 2014
Prescription Drug Abuse
The Problem
Prescription drug abuse among youth ages 12-17 in Boston
Abuse includes:
● Self-medicating
● Taking a prescribed medication differently
than prescribed, including using others’
prescriptions
● Taking a medication to experience euphoria
Drugfacts: Prescription and Over-the-Counter Medications | National Institute on Drug Abuse (NIDA) . (2013). Retrieved from http://www.drugabuse.gov/publications/drugfacts/prescription-over-counter-medications
@crazy_kids
Statistics
What makes this problem worthy of an intervention?
● Rate of prescription drug abuse is growing faster
than that of cigarette and alcohol use
● 7% of psychotherapeutics were used for non-
medical purposes among youth ages 12-17 in
2011● 20% of adolescents have shared prescription drug
Drugfacts: Prescription and Over-the-Counter Medications | National Institute on Drug Abuse (NIDA) . (2013). Retrieved fromhttp://www.drugabuse.gov/publications/drugfacts/prescription-over-counter-medications
Cranford, J. A., McCabe, S. E., & Boyd, C. J. (2013). Adolescents' nonmedical use and excessive medical use of prescription medications and the identification of substance use
subgroups. Addictive Behaviors, 38 (11), 2768-2771.Goldsworthy, R. C., & Mayhorn, C. B. (2009). Prescription medication sharing among adolescents: Prevalence, risks, and outcomes. Journal of Adolescent Health, 45, 634-637.
Meds
The Intervention: Pledge Against Rx
Youth will understand:
● Addiction is possible
● Sharing prescription drugs can be harmful
● How and why to say “no” to prescription drugs
To reduce the rate and prevent usage of prescription drug abuse among youth ages 12-
17 in Boston
Pledge Against Rx: Justification
● Grounded in evidence of a problem among youth
ages 12-17
● Utilizing outlets youth are comfortable with and
using consistently
○ Youth are heavily involved with social media
and the Internet○ Greater impact than other interventions that
rely on educational workshops Boston Public Health Commission. (2013). Retrieved from http://www.bphc.org/Pages/default.aspx
Schinke, S. P., Fang, L., & Cole, K. C. (2009). Computer-delivered, parent-involvement intervention to prevent substance use among adolescent girls.
Preventative Medicine, 49(5), 429-435.
Pledge Against Rx: Components
Website● Educational
component● Scenario Quiz● Twitter feed● Pledge● Text Application
Social Media● Hashtag● Guerilla Chalk
Marketing● Twitter, Instagram,
Facebook● Text Application
Website and Social Media Presence
*Backed by evidence-based research
Pledge Against Rx: Logic Model
Program Resources
Program Activities
Intermediate Outcomes (Learning Objectives)
Long-Term Outcomes (Performance Objectives)
Environmental Change Objectives
Health and Quality of Life
*Please see handout
Sequoia Blogs
Media Parade
BPHC Logo
Pledge Against Rx: Communication Plan
Purpose● Explains prescription drug abuse● Justifies use of the intervention ● Refers readers to the website and text app
Justification● Presents information and data in a simple way ● Conveys severity of issue in a visually appealing
way● Gives press a tangible item
Pledge Against Rx: Infographic
Pledge Against Rx: Infographic
Pledge Against Rx: Infographic
Pledge Against Rx: Infographic
Pledge Against Rx: Text App
Purpose● Provides interesting facts ● Directs youth to intervention● Keeps youth engaged
Justification● Reaches youth in a relatable way● Utilizes an outlet youth already use
Drugfacts: Prescription and Over-the-Counter Medications, National Insitute on Drug Abuse (NIDA). (2013) Retrieved from http://www.drugabuse.gov/publications/drugfacts/ prescription-over-the-counter-medications
Goldsworthy, R. C., & Mayhorn, C. B. (2009). Prescription medication sharing among adolescents: Prevalence, risks, and outcomes. Journal of Adolescent Health, 45, 634-637.
King, K. A., Vidourek, R. A., & Merianos, A. L. (2013). Sex and grade level differences in lifetime nonmedical prescriptions drug use among youth. The Journal of Primary Prevention, 34 (4), 237-249.
TextIt. (2012-2014). Nyaruka, LTD [Mobile application software]. Retrieved from http://www.textit.in/
Apps like Instagram....
Pledge Against Rx: Text App
Acknowledgements
The Boston Public Health
Commission
Lia Beltrame
Dr. Jacey Greece
Thank you!
Questions?
Comments?
Contact Us:CHRISTINE ZAKHOUR [email protected]
CHANA LEAH ROSENBAUM [email protected] THIRUGNANASAMPANTHAN