futuring etiedtiexecutive education reflections - unicon · 8 teams , 16 scenarios8 teams , 16...

FuturingE ti Ed tiExecutive EducationReflectionsReflections

2014 UNICON Directors´ Conference @HKUST2014 UNICON Directors Conference @HKUSTApril 3, 2014 © Mia de [email protected] www.profitpowereconomics.com

3 Tools10 Focal Questions of the Unicon Conference participantsQ p p16 Scenarios created by the Unicon Conference participants4 Winning Scenarios, voted by Unicon Conference participantsI li ti d A tiImplications and ActionsTake Aways

© Copyright by Mia de Kuijper 2010. All rights reserved.© Mia de Kuijper

3 Tools:Steps in Scenario PlanningSteps in Scenario Planning7 Steps to the Focal Question12 Power Nodes and 3-D Competition


Steps in Scenario Planning• Identify Focal Questions• Bring outside in, expand mental maps

Identify Driving Forces Uncertainties• Identify Driving Forces, Uncertainties• Identify Power Node Dynamics in 3-D Competition• Develop Scenarios• Present the Scenarios, Tell the Story• Sense the environment• Use Scenarios: Implications Actions• Use Scenarios: Implications, Actions


Identify the focal questions

ff f© Copyright by Mia de Kuijper 2010. All rights reserved.

The official future The 7 questions

Bring the Outside in, Expand Bring the Outside in, Expand MentalMental MapsMapsMental Mental MapsMaps

© Copyright by Mia de Kuijper 2010. All rights reserved.©1984 FarWorks, Inc.

The rabbit that is already in the hat

A driving force is an issue/force/trend that is already at work and that will shape the futurealready at work and that will shape the future inevitably—we just do not know yet how


1 Brand 2 Secret 3 Regulatory 4 Focused1. Brand 2. SecretIngredient

3. RegulatoryProtection

4. FocusedFinancialResources

5. CustomerBase withSwitching

6. ProprietaryProcess

7. DistributionGateways

8. DominantPosition ina Layer

Cost

9. IncreasingM l

10. AikidoA

11. Filtersd

12. HubsMutualUtility

Assets andBrokers

© Copyright by Mia de Kuijper 2010. All rights reserved.

Industry boundaries are fading:

Increasing number of competitive dimensions

3-D competitive battles


3 Tools10 Focal Questions of the Unicon Conference participants and Q p pQuestionnaire results16 Scenarios created by the Unicon Conference participants4 Winning Scenarios voted by Unicon Conference participants4 Winning Scenarios, voted by Unicon Conference participantsImplications and ActionsTake Aways


Top-10 Focal Questions:Faculty Client balance1. Faculty - Client balance

2. Competition, new entrants3. Growth, new markets4. Technology as enabler or threat5. Anticipating the future; avoid the piano, valley or cliff?6. Economic swings7. Exec Ed business model/Value Proposition: sources of

differentiation, innovation8. New Generation learning needsg9. Shortage of resources10. Client skills, partnerships


FUTURING Executive EducationQuestionnaire Results Q2a: which trends, drivers Quest o a e esu ts Q a c t e ds, d e sgive you cause for concern or excitement?

# of mentions

Entrants, MOOCs

Faculty Mismatch

Blended, Technology

Globalization

Price, cost # of mentions

Open vd Custom

Demand growth


0 5 10 15 20

FUTURING Executive EducationQuestionnaire Results Q2b: Which UncertaintiesQuest o a e esu ts Q b c U ce ta t escould deliver upside or downside surprises?cause s # of Mentions

B-model, consolidation

Economy

Technology# of Mentions

Funding

Entrants

0 5 10 15 20


8 Teams , 16 Scenarios8 Teams , 16 Scenarios

1. Parthenon1. ParthenonC-Sweet

2. Black DeathNirvana

3. Happy Days#Plugged In

4. Match.eduCOOCs

5. Viral AcademicsKa-Ching

6 Personal Trainer6. Personal TrainerMcDonald´s

7. iWorldMiddle EarthMiddle Earth

8. Wiki-Learn3 Tenors

Faculty vs Clients needsDelivery, learning stylesTechnologyTechnologyResource availabilityClient relationshipspPartnershipsCompetition

lEconomic cycles


8 Teams , 16 Scenarios, 4 ¨Winners¨8 Teams , 16 Scenarios, 4 Winners

1. ParthenonC-Sweet

2. Black DeathNirvana

3. Happy Days#Plugged In

4. Match.eduCOOCs

5. Viral AcademicsKa-Ching

6. Personal TrainerMcDonald´s

7. iWorldMiddle Earth

8. Wiki-Learn3 Tenors

4 Scenarios: Implications and Actions4 Scenarios: Implications and ActionsMatch.edu• Competition will be harsher from outside the industryCompetition will be harsher, from outside the industry• Is consolidation a solution / possibility?• More assessment, demonstrate value-added

T h l i i• Technology is coming• Be cutting edgeBlack Death• Faculty is a necessity and a problem• Transform problem into a solutioniWorldiWorld• Threat of obsolescence of Exec Ed, buildings, faculty• Aikido skills: listen to voice of the clients /market, act quicklyC S tC- Sweet• Narrow market, risky business• Cooperation, allignment with competitors

We need to take positive steps and make plans forFaculty: problem or solution/cooperationCompetition: problem or partnershipCompetition: problem or partnershipTechnologyClients: relationships, needs, responsep , , pEconomic Cycles

CO d h f d lUNICON provides us with a unique forum to develop positive action and to share experience


FuturinggExecutive Education2014 UNICON Directors´ Conference @HKUST

Identify the focal questionThe 7 Steps

1. What keeps you awake?2. How would you describe the current state of affairs? What were

the turning points? What were the largest mistakes, smart ? Wh t th l ?moves? What are the lessons?

3. What would be a good outcome/scenario ?What would be the positive drivers? What stands in the way?

4 What would be a bad outcome/scenario?4. What would be a bad outcome/scenario? What drivers could lead to that outcome?

5. If money, resources, were limitless, what would you change?6. Oracle Question: What is your one question to the Oracle?6. Oracle Question: What is your one question to the Oracle?

How far into the future would you like her to see?7. Legacy Question: How would you like to be remembered?


futuring etiedtiexecutive education reflections - unicon · 8 teams , 16 scenarios8 teams , 16...

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