FUTURE WORLD TOURISM POLICY ISSUES

Kharisma Putri AurumR120042

FUTURE WORLD TOURISM

TODAY’S TRAVELLERS DEMAND

High quality tourism

experiences

Variety productsClean and

healthy environment

Tourism Policy

Issue

Issue

Issue

Issue

Issue

Issue

Private and public expextations

Contents

Safety and security

World’s economy

Managing sustainable tourism responsibly

Tourism policy and strategic planning

Utilizing e-commerce tools in tourism

Tourism education and training

Emerging tourism markets

Quality tourism products and experiences

Partnerships and strategic alliances in tourism

The impact of health issues/natural disasters/climate change

Safety and Security

• Crime and terrorism• US 911 Tragedy galvanize many

nations to act together• Data and research on tourism support

the adage, ‘When peace prevails, tourism flourishes.’

• 1970-2006, 264 attacks in 42 nations

• Tourism Safety Communication Strategy by National Tourism Safety Networks, South African Government

• Important items in a destination’s security strategy adapted from Dr. Peter Tarlow proposal:1. Destinations and attractions must compete on their

readiness to keep visitors safe and secure.

2. Those destinations that provide sound security coupled with quality customer service will prosper.

3. The lack of a comprehensive approach will create a false sense of security. eg. Gas masks for hotel guests may give false hopes of poisonous water

4. All members of the local tourism system should be included when developing a comprehensive tourism strategy.

5. Media coverage of a local incident can spread the negative public relations effects to the entire continent.

6. The safety development needs of all components of the visitor experience, including transportation infrastructure, accommodations, highway rest areas, food sources,, should be assessed.

7. Establish a place for visitors to turn to, if a terrorist attack were to occur, and openly communicate the location and purpose of the center in advance of any threats}

The Impact of The World’s Economy

• If the economies of the five most populous countries (China, India, US, Indonesia, Brazil) improve, global tourism will grow

• Tourism is often the first, second, or third largest industry in many countries and nations.

provides an avenue to foster broader cultural understanding,

increases competition between the public and private sectors,

boosts the economy of developing countries,

alleviate poverty and its associated conditions

Imp

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• UNWTO recommendations:– ‘to the world’s poorest countries to

advance economic well being, social development, and mutual understanding’

– ‘International Development Agencies – the World Bank Group, the Regional Development Banks, and National Aid Agencies, to place tourism amongst their priorities for infrastructure and entrepreneurial support’

Global tourism growth is expected to rise 4% (UNWTO, 2 January 2007)

If other regional organizations will put economic development through tourism as a high priority, many countries’ economies will be strengthened

Managing sustainable tourism

Interest of sustainable tourism:• More book produced related to

sustainable tourism• Dozen of conferences across the globe

each year

Sustainable Tourism

Enhancing understanding among nations

Promoting a culture of

peace

The development of infrastructure

as tourism grows

Protection of tourism

resources for future

generations

Country level

many guidelines

and directions

from UNWTO

Local level

Destination2006

summit. Encourage to build ‘good neighbor’

Universities

made sustainable tourism as major part

Global

some private sector

organizations have outlined

effective strategies

for sustainable

tourism

SOME ACTS TO DEVELOP SUSTAINABLE TOURISM

Tourism policy and strategic planning

LOCAL

Policy and planningGLOBAL

Future Development of TourismFuture Development of Tourism

POLICY

plan plan plan

‘Good policy and sound planning need to be

conducted to ensure that a destination will be both

competitive and sustainable….’

(Tourism Principles, Practices, Philosophies 10th edition)

Utilizing e-commerce tools

• Tourism is an experience (products+services), the multimedia attributes can be effectively applied to increase destination attractiveness

• >50% of travelers in US use the internet in planning their travel and vacations

• Higher tourism traffic on the destination that have a good website

Weblogs

55 million blogs on the internet (2006)

12 million bloggers from US alone The power of word-of-mouth

information The possibilities to advertise,

hosting who read positively about travel, making blog to promote the destination

Podcast

Commercial for tourism also can be downloaded

Many destinations providing downloadable narrative tours

http://journeypod.com example of podcast site

marketing

Case: King Hotel, Cairo The money invested in internet

marketing was recovered within 3 weeks

Strength: Global information diffusion, visibility generation, increasing responsiveness to customers, ability to build a community of customers, cost reductions and improved profitability

The use of ‘cookies’ in computer to target ads based on users’ interests

Tourism education and training

Innovations from universities

Business enterprise+education

institutions colaboration.Ex: BEST EN

Research sessions: identify knowledge gaps in the multiple

sectors

Free exchange of information, values,

ideas, build a sustainable global

stability

Emerging tourism markets

• In terms of arrival and receipts, Europe gain about one-half of the market

• Asia and Pacific have been the fastest growing regional market.

• America will still hold strong as far as international tourism, receipts are concerned.

• United Arab Emirate with first major indoor ski slope on 2006 in Dubai

• Gabon’s ecotourism plan. 11% of the country will become national parks.

• South Africa’s potential and opportunities for tourism development abound.

Quality tourism products and experiences

Future tourism characteristics

Clean environment,

more nature-based tourism,

cultural tourism,

better informed with e-commerce

tools.

1970-1980More expensiveHigher quality

Air Travel

TodayLess expensiveLower quality

• Many varieties of future tourism products:

HOTEL-STYLE HEALTH CARE CENTERS, INDIA

SPACE TOURISM, RUSIA (US $20 MILLION)

UNDERSEA TOURISM, (LEADS BY) RUSIAVOLUNTEER VACATIONS

ADVENTURE TOURISM, US

Partnerships and strategic alliances in tourism

TOURISM PARTNERSHIP

Competitive

Mutual Opportunity and threats

Need for joining mutual

benefit

STRATEGIC ALLIANCES

• Hotel and airlines room nights accumulation are redeemable for ticket free airlines ticket (vice versa)

• Credit card companies award points for each dollar spent (using credit card)

• Example: Fisher-Price, Inc., toy company partnered with travel package attractive to families with younger children

The impact of health issues/natural disasters/climate change

• Health issues

Spreading more rapidly due to int’l business and

leisure

AIDS was brought to US and Canada by

flight attendantreduce the hotel occupancy in Hongkong from 82% to 5%

Foot and mouth disease made the tourist sector lost £2.7- £3.2 billion in 2001

Spa industry in US generated $US 11.2 billion in 2003Surgical centres, combining

surgery and vacation

Need the development of health tourism

policies

• Effects of natural disasters

• US Air-ways, >11000 flights delayed during 2 weeks or represented 40% of operations on June, 2004. (Phil Gee, 2006)

• Hurricane Katrina caused the New Orleans tourism industry lost $15 million per day due to lack of arrival

• Phuket arrivals were reduce 44.7% after 4 months of Pacific Tsunami

Lesson learned: the need to develop quick responses to coordinate

relief and to reinvigorate the tourism industry

• Climate change and tourism

Switzerland started building a dam as protection from potential catastrophe

Pew Research Center’s projections for year 2100:

“global warming will cause major shifts in tourism with locations that have higher altitudes and latitudes becoming

the winner”

Positive ImpactsMongolia 122%Canada 220%Rusia 174%

Global Warming Impacts

Negative ImpactsMauritania 60%Mali 59%Bahrain 58%

Coastal areas with longer warm seasons

(ex: France, State of Florida)

Caribbean and Mediterranean islands lose their tourists due too its

uncomfortably hot

INFLUENCE OF THE CHANGE OF SEASON LENGTH

Climate change and tourism (cont’d)

Tourism segments:develop long-term policies to protect environments

Local tourism managers and politicians: enhance tourism industry and reduce possible radical changes

Global Code Ethics for TourismArticle 1: Tourism's contribution to mutual understanding and respect between peoples and societiesArticle 2: Tourism as a vehicle for individual and collective fulfillmentArticle 3: Tourism, a factor of sustainable developmentArticle 4: Tourism, a user of the cultural heritage of mankind and contributor to its enhancementArticle 5: Tourism, a beneficial activity for host countries and communitiesArticle 6: Obligations of stakeholders in tourism developmentArticle 7: Right to tourismArticle 8: Liberty of tourist movementsArticle 9: Rights of the workers and entrepreneurs in the tourism industryArticle 10: Implementation of the principles of the Global Code of Ethics for Tourism

Thank you for your attention!