FUTURE TRENDS OF BUSINESS GROWTH

Tom Carlson

• Business like many other things go through phases or trends. While every business wants to, and aims to succeed, not every business does

• Each and every company goes through ups and downs when it comes to sales, revenues, profits, etc

• Recently at the second summit: The Future of Growth event in London, there were many subjects to be discussed when it comes to furthering a business’ growth or restructuring efforts of an organization

• In this presentation you will find the top three trends for a business’ growth with the future in mind

EMBRACE TECHNOLOGY• Technology is evolving each and every day is making huge

leaps and bounds when it comes to furthering a business

• Technology breakthroughs have increased efficiency, increased output, saved companies millions of dollars, further automated otherwise long and stressful processes, and many more helpful actions

• Companies need to learn to accept that technology is a wave that constantly moves through businesses in all industries, and you can either ride it or be crushed by it

• Rather often companies are complacent when it comes to the way things are done and they lose sight of the future or how they could run smoother

• It is these companies that find out too late that a young company has undercut them and stolen away market share and are growing rapidly

EMBRACE TECHNOLOGY PT.II• Organizations must remain on the ball when it comes to new technology,

especially when it could directly impact their business either positively or negatively

• Ajaz Ahmed, CEO of AKQA was quoted in saying, “Digital should not be talked about in the abstract anymore. It's like oxygen or electricity - it's essential.”

• And he is exactly right in that respect

• Technology is the future of everything and that goes for business survival and growth especially

HAVING A HIGHER PURPOSE• Having a higher purpose in the forefront of a

business’ mind is more important than ever now-a-days

• Consumers gather and use information from countless sources and they are well informed because of that

• Organizations must be open and honest with their consumers as to why they are doing a new campaign or changing for whatever reason

• People are thirsty for knowledge and one way or another they will get their fill

MACHINE LEARNING IS THE FUTURE

• The age of robotics grows with each passing day

• Machine learning is picking up at an accelerated pace and is technically considered a form of artificial intelligence

• The dawn of this new era will provide mankind with countless new opportunities to expand what we thought was possible and what actually is

• Machine learning could however be detrimental in certain areas and has raised many concerns especially regarding jobs

• If an employer were to re-place workers with a one-time cost for a robot that does the job better, faster, and longer, it is assumed they would invest in the new technology sooner rather than later

Tom Carlson

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