future selling: the role of ad tech & programmatic in b2b media
DESCRIPTION
Overview of the trends in B2B digital media, the rise of Intention-Based data and the convergence of digital media and advertising technology.TRANSCRIPT
Future Selling In B2B Media(yes, there is a future)
Tony UphoffChief Executive Officer | Business.com
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1992 2000 2004 2006 2014
The Intention-BasedRevolution begins
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How many feelMarketing Automation& Ad Techhave nothing to dowith your business?
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This is all really interesting but, what should I do about it?
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By 2017,83% of all ad buys will be programmatic* 83%
*emarketer.com/Article/Future-of-Programmatic-Premium/1010430
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Publisher
Marketer
Marketer
MarketerRetrospective
Data
Before Ad Tech
Direct
Real-TimeIntention-Based Data
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Publisher
The New Model
Marketer
Marketer
Marketer
Marketer
Marketer
Marketer
Marketer
Marketer
Marketer
Marketer
Ad Tech
Dir
ect
Pro
gram
mat
ic
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The Business.com
Platform
Business.com’s suite of digital marketing
solutions serves contextual advertising at
every stage of the buyers’ journey. From
the top of the marketing funnel through to
Sales Ready Leads.
Harnessing 1st party, intention-based data
generated on Business.com provides a
uniquely contextual experience for
business decision makers.
This platform also provides high-quality
scale for digital advertising by using this
data to intelligently engage these buyers on
Business.com, within our proprietary
performance marketing network and across
the broader web.
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About
Business.com
Million of buyers from growth companies rely
on Business.com to acquire the knowledge,
products and services they need to run and
grow their businesses.
Business.com drives over 500,000 purchases
a year, generating over $1.5 billion in sales for
our advertisers through our suite of
performance marketing products.
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Over 500,000
purchases a year500K
Generating over
$1.5 billion in sales1.5B
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Our AudienceConnecting advertisers with millions of active business buyers every
month is easy when your audience is:
more likely to be a
business decision
maker
more likely to be in senior
management
more likely to have
made a purchase in the
last 6 months
58% 112% 86%
*Compared to general online pop. Nielsen@plan, rel 2, 2012* BDC engagement survey 2014
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A Unique & Powerful Difference
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Our 1st party, intention-based data accelerates our audience reach and engagement across
the Business.com performance marketing network and the broader web.
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Phone: 888-441-4466
Email: [email protected]
Visit us at: business.com/info/advertise
Read our blog: business.com/b2bmarketing