future of social media
DESCRIPTION
For an event in Melbourne, Australia hosted by MySpaceTRANSCRIPT
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To be interesting and useful
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1950
1989
2003
2010
2015
1901
MICROMEDIA
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Value was theproduct & service.
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1956
1989
ONE WAYMASS MEDIA
2003
2010
2015
1901
MICROMEDIA
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We talked up our brands
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Unhappy customerstold a friend or two…
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So we talked some more…
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They kinda liked us again
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It worked…
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…for years
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Some businesses investedin product & service
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Great brands were born
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Because they wereconnected to their customers
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1950
1989
ONE WAYMASS MEDIA
PEER TOPEER MEDIA
2003
2010
2015
1901
MICROMEDIA
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Things started to change
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1950
1989
ONE WAYMASS MEDIA
PEER TOPEER MEDIA
2003
MASSSOCIAL MEDIA
2011
2015
1901
MICROMEDIA
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One important thing changed.The masses listened.
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Belong to asocial network
6.5M
Used video to make a decision
6.5M
Read a blog
6.8MRead a wiki
6.9M
Uploadeda photo
7.2M
Viewed a social profile
7.7MRead product
reviews/discussions
9.8M
Source: Nielsen Online Consumer Generated Media Report 2008-2009
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% people trust completely or somewhat
Source: The Nielsen Company, July 2009
90%
Knownpeople
70%
Onlineopinions
70%
Brandwebsites
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Social joined the media pack
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Mass.Controlled.
Few.
Fragmented.Voted.
Referred.
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Control of yesterday.Talk.
Control of today.Listen.
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Individuals aredefining our value
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1950
1989
ONE WAYMASS MEDIA
PEER TOPEER MEDIA
2003
MASSSOCIAL MEDIA
2010
SOCIALCLUTTER
2015
1901
MICROMEDIA
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Brands arescrambling
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Some are making a splash
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Others are going quietly
??
?
??
??
?
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And the rules are changing.
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Only 1440 minutes in a day.
The relevant will stand out.The interesting & useful.
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False Strategy
TweetViral
AdvertiseBlog
UGC Competition
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Real Strategy
Be customer centricBe relevant
Listen & respondBe useful
Provide value!
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Respond with…
New products, more staff, different ads, service, packaging, price
points.
…whatever they want.
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Everyone’s affected
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Customer service Marketing
Product development
Research
PR & Corporate
affairs
Everyone’s affected
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It’s not rocket science
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The landscape has changed
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Control of yesterday.Talk.
Control of today.Listen.
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Why is thisthe future?
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How can you beInteresting
UsefulRelevantValuable
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Individuals define the valueSocial media is customer feedback
It’s not rocket scienceIt’s not about technology
Every brand wants a piece of itIt’s about to get cluttered
Listen & respondIt’s a new media landscape
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Social media is customer feedback
How interesting & useful are you?
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