Future of Reputation

Senjam Raj SekharDirector- Communications & Brand

Vedanta Group@senjam

Is social media the biggest arbiter of reputation today?

Everybody is ‘taking a position’ today

Orchestrated campaigns are driving agendas

Everybody is under a microscope and some sections

will always be ‘not happy’

The essential building blocks of good reputation will remain the

same

In future, standalone ad/ PR/social media campaign will

disappear

Campaigns have to be transparent, engaging and

evolving

Thank you