future of media: gerd leonhard @ictqatar connectedspeakers event
Post on 15-Sep-2014
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A slightly edited version of my talk on the future of media, at ICTQatar's connected speaker series, see http://www.ict.gov.qa/output/Page1990.aspTRANSCRIPT
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The Future of the Content and Media Industries: New Business Models and Opportunities
Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com
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You ain’t seen nothing yet...
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Broadband will revolutionize Broadcast
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Welcome to the Networked Society
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Source: Slideshare.net
Pervasive connectivity ≈ radical consumer empowerment
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Companies lose control of their customers - or their markets -
when new technologies - and the resulting new behaviors -
enable them to interact on their own terms
Source: Slideshare.net
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User empowerment everywhere
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Real-Time. Social. Mobile. Open.
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Wendy Clark (SVP @ Coke): the new landscape is "liquid and linked"
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Meta-Content is becoming increasingly valuable
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Image licensed from sevensheaven.nl
And Data is the new Oil.
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It’s all about Data: getting it, refining it, using it, sharing it - with Permission
Knowledge economy
Social commerce
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Broadcast culture: disconnected, walled, centralized: Traditional telcos, legacy media, Network-TV...
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The Half-Life of Domination is shrinking (hat tip to Techcrunch)
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Hyper-connected, mobile, social: Broadband Culture
Source: Ars Electronica 2008
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The future of content & media: Interconnected business models
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source: slideshare: Tarina
Interconnected business models:
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Content Advertising
TelecomDevice Makers
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• Feels Like Free • Freemium• Pay with Attention
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Social Networks are the new Broadcasters
Source: BusinessInsider.com
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Brands become Publishers, looking to go direct
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Telco 2.0: To do nothing is not an optionAs Network traffic explodes, Telecoms must engage with content, media and advertising
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Music 2.0: Cloud Access. Flat-rated. Bundled
Source: PaidContent.org
As Network traffic explodes, Telecoms must engage with content, media and advertising
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Piracy: think againPiracy = Market Failure.
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Selling ‘copies of content’ is the pastSource: Kevin Kelly TheTechnium
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All digital content moves into the cloud
Image licensed from Sevensheaven.nl
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Digital Natives: Information flows when where how, and from whom it is needed
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Source: Brian Newman via Slideshare
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OpenMobile
ConnectedCollaborativeCross - Media
Interdependent
The Future of Digital Content:
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Learning from the music industry: refusal to adapt is deadly
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Over-the-Top TV competes for our attention -and Social TV is next
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Access (to the cloud) is the new copy
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The future £$€: connecting the cloud and the crowd
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Forget most of what you know about Advertising - the future will be quite different
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Digital Advertising will pay for a lot of ‘free’ content
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A big challenge: Privacy becomes Publicy
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Unintended consequences are part of the process
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A quick summary: the future of media
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So....
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@gleonhard on Twitter, Facebook, Youtube...
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www.mediafuturist.com @gleonhard
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