Transformational Technologies and

Creating new demand for ICT services- The Future of Broadband and ICT -

Gerd Leonhard Futurist (Media & Communications)

CEO of The Futures Agency Author & Think-Tank Leader

TeleMediaTelecom � Media Convergence

This year’s biggest driver...?

Source: Monty.de

Social Networks = CableTV without the Cable

Broadcast « » Broadband

The future is already here...

Real Digital Natives

The Networked Society

Broadband Culture

Drivers of Broadband

ContentData ControlEcosystems

EqualityMobile

Open StandardsSustainability

BalanceInnovation

Interdependence

Content

People of the Cloud ...will expect a lot more than mere ‘distribution’

TV you can read, Newspapers you can watch

Whatever can go digital... will go digital

Useless without content - and...

!

Useless without connectivity

Image via Flickr.com/rubicon

Sharing is and will remain a key driver

Piracy: failed business models + faster networks + cheaper devices

CEO of MacMillan UK, April 2011, via PaidContent.org

Content 2.0: Access not Copy

Rebirth of the content business

ETA: 3 years

Source: thecarbonara blog

Masses of Niches

More and more ‘real’ content ‘over the top’

The problem is not the ‘pay’ - it’s the wall!

Source:

A new standard in a hyper-connected economy:

Data& Control

“Minority Report” is becoming reality

Standards

Transparency

Trust Guarantees

The Commons

Interoperability

...this cannot all be about commercial gains...

Who decides...?

A very important trend...

☟

Ecosystems

The Future: ‘Inter-Connected Business Models’

Not value chains but value cycles (*Umair Haque)Not value chains but value cycles (*Umair Haque)

A new ICT | Media | Advertising

Ecosystem

Content (Creators, Publishers, Distributors) Advertisers

Telcos & Opera-

torsDevice Makers

Search & Techi.e. Media 2.0

TeleMedia Futures: a new ECOsystem

Social Networks

source: flickr.com/sameli

Legal, easy and affordable availability of content is a major factor in broadband uptake (and society!)

Telemedia Futures:

source: flickr.com/sameli

OTT Bundled Masses of Niches

Going DirectFreemium Standardized Licenses

Equality

Mobile

Dramatically increased importance of Mobile Broadband

OpenStandards

Source: ARS

Obsession with Control inevitably leads to decline

One to many Many to Many

“The people formerly known as consumers”

Open Technologies

Open Licenses

Open Policies

Open Business Models

Ultra-fast Broadband

Not sustainable

Good luck. Protection breaks the EcoSystem

Welcome to the new worldview: ECOsystems

Urgent: Copy(Usage)-Right for a digital ecosystem

Sustainability

Balance

A slew of new, unprecedent ‘digital society challenges’

And considerable confusion

Innovation

Complete Reboot of Education and Learning

Interdependence

Source: Monty Metzger Monty.de

A Serious Paradigm ChallengeSource: Tiffany Shlain: ‘Connected - The Movie’

Hyper-Competition ➲ Hyper-Collaboration

Summary

(Kindle)

Gerd.fm/freepdfs