HealthCity background

Development HealthCity

2004 2005 2006 2007 2008 2009 2010 20110

50

100

150

200

250

300

Number of clubs

Two leading formulas :

7 countries 186 clubs

2 countries 77 clubs

Netherlands :• HC All-inclusive 45• HC Basic 7• Basic Fit

55

107

Belgium:• HC All-inclusive 44• HC Basic 18• Basic Fit/Just Fit 22

84

Luxemburg:• HC All-inclusive 4

Germany • HC All-inclusive 22

France:• HC All-inclusive 10+3• HC Basic 1

14

Italy:• HC All-inclusive 16• HC Basic 1 17

Spain:• HC All-inclusive 13• HC Basic 2

15

HealthCity distinctive at all levels

Products Communication

Environment/ClubsCulture

Unique products

Many events in clubs to improve member interaction

1. Low price 15,952. Quality equipment3. Online subsription4. Unique family card

1. Continuing growth of budget fitness2. Further growth of functional training (PT) & outdoor

events3. Technology will bring fitness in every day life4. More personalized programs with guaranteed results5. More flexible memberships 6. More focus on green equipment and energy saving

Industry trends

1. Continuing growht of budget fitness worldwide

500+ 151 99 80+ 77 57 43

From report Ray Algar 2011

Budget formulas in the Netherlands

Marketshare 2010

all inclusivefysio fitbudgetcircuit clubsPT studios

Marketshare 2005

all inclusivefysio fitbudgetcircuit clubsPT studios

Average yield per member €40

Average yield per member €35

Change of Dutch market after arrival of budgetclubs:More members, but also more clubs and lower yield

Premium vs. Budget: Product, service and people make the difference

2. Further growth of functional training (PT) & outdoor events

3. Technology will bring fitness into everyday life

4. More personalized programs with guaranteed results

5. More flexible memberships

6. More focus on green equipment and energy saving

1. People will make the difference in premium and service oriented segment. Selection of staff and training are key.

2. Operational efficiency is necessary in all segments.3. Stay open minded and be adaptive to changes in the

market. Co-operate and learn from other industries.4. Member experience and customer interaction are very

important for retention.5. Become revenue driven, not only membership driven.6. More and more integration with Health segment.

How we see the future