future craft: a look ahead. trends impacting design & innovation
TRANSCRIPT
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FUTURECRAFT >A LOOK AHEAD TRENDS IMPACTING DESIGN & INNOVATION
Caterina Falleni Makr Shakr Product Design Manager
CISCO Internet of Everything Day May 8 2015 Fuori EXPO, Milano
CaterinaFalleni
www.caterinafalleni.com
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LOOKAHEADPACE LAYERING TRENDS
FASHION
COMMERCE
INFRASTRUCTURE
GOVERNANCE
CULTURE
NATURE
“The order of civilisation. The fast layers Innovate; the slow layers stabilize. The whole combines learning with continuity. All durable systems have this sort of structure; it is what makes them adaptable and robust.”
Pace Layers Thinking P. Saffo and S. Brand
FAST SLOW
Learn
Proposes
Absorb shocks
Discontinuous
Innovation/Revolution
Gets all the attention
Remembers
Disposes
Integrate Shocks
Continuous
Constraint/constancy
Has all the power
caterinafalleni | www.caterinafalleni.com
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SETTINGTHECONTEXT
FUTURECRAFT
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METHODOLOGY
LOOKAHEAD
SYNTHESIS
RESEARCH
TRACK Trend trajectory
Cross-category movements
Global influences
Pan industry relevance
Identify geographic focus
Filter by Innovation Platform
attend tech and futurologist events
read & analyse global expert and org report
desk & fields research
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LOOKAHEADTRENDISNOTAFAD
FAD VS
TREND
FAD TREND
short term event
single industry
risky investment
immediate impact
long term influence
across industries
safe investment
long term impact
caterinafalleni | www.caterinafalleni.com
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WHO AM I?
LITTLEBITABOUTME
I’M A MOONSHOT* DESIGNER
TECHNOLOGY LOVER & SAILOR
I LOVE ANALYSING TRENDS &
DESIGNING THE FUTURE
*GoogleX Moonshot Thinking
caterinafalleni | www.caterinafalleni.com
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WHO AM I?
LITTLEBITABOUTME
Last 8 years: I’ve been living in > 5 countries > 8 cities > 14 houses > xx flatmates…
caterinafalleni | www.caterinafalleni.com
Working with clients as
Passing by
Sailing across the Atlantic Ocean with
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PROJECTS
LITTLEBITABOUTME
FLOOME WOODENCYCLE EXXPEDITION
X&YGENOMICSMAKR SHAKRFREEIJIS
caterinafalleni | www.caterinafalleni.com
Here few of the selected ones
9https://vimeo.com/90474979
MAKR SHAKR
caterinafalleni | www.caterinafalleni.com
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MILANO DESIGN WEEK _
MILAN, APRIL 9-14TH 2013
GOOGLE I/0 _
SAN FRANCISCO, MAY 15TH 2013
ANTHEM OF THE SEAS _
SINCE APRIL 2015
QUANTUM OF THE SEAS _
SINCE NOVEMBER 2014
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HOTITWORKS1-USERS CREATE THEIR COCKTAILS THROUGH THE APP 2-ORDERS ARE SENT TO THE ROBOTS & SHOWN ON A LCD WALL
3-THE ROBOTS PREPARE THE COCKTAILS 4-PEOPLE DRINK, SHARE, AND ENJOY THEIR CREATIONS
caterinafalleni | www.caterinafalleni.com
MAKR SHAKR OnTheRoadFROM SEPTEMBER 2015
caterinafalleni | www.caterinafalleni.com
MAKR SHAKR OnTheRoad
caterinafalleni | www.caterinafalleni.com
MS WORLD TOUR WILL START HERE: FUTURE FOOD DISTRICT at EXPO Milan by Carlo Ratti Associati
https://vimeo.com/91002943
caterinafalleni | www.caterinafalleni.com
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THE BEST WAY TO PREDICT THE FUTURE IS TO INVENT IT
Alan Kay 1971
ph. Her Spike Jonzecaterinafalleni | www.caterinafalleni.com
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MACROTREND
caterinafalleni | www.caterinafalleni.com
SETTINGTHECONTEXT
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CONSCIOUS
PLANET
MACROTREND
caterinafalleni | www.caterinafalleni.com
3MACROTRENDSETTINGTHECONTEXT
COMMUNITY
NET
CONSCIOUS
PLANET
EMPATHY
TECH
COMMUNITY
NET
CONSCIOUS
PLANET
EMPATHY
TECH
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CONSCIOUS
PLANET
MACROTRENDAs a wider array of connected objects capture, analyze and communicate information to other networks about their own conditions and those of the surrounding environment, we’re seeing the emergence of self-aware systems. These intelligent machines are able to respond to a range of situations with appropriate pre-determined actions without the need for human input, and even learn more sophisticated responses over time. This higher degree of autonomy is intended to ease the burdens associated with certain tasks, while adding greater safety and efficiencies into the world.
caterinafalleni | www.caterinafalleni.com
CONSCIOUS
PLANET
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CONSCIOUS
PLANET
EMPATHY
TECH
MACROTREND
A new breed of social and attentive machines are being meaningfully integrated into daily life. These devices and systems are capable of understanding a wider range of human needs and behaviors to provide relevant assistance and support at key moments, which opens the possibility of more intimate relationships with the objects in our lives.
caterinafalleni | www.caterinafalleni.com
CONSCIOUS
PLANET
EMPATHY
TECH
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COMMUNITY
NET
CONSCIOUS
PLANET
EMPATHY
TECH
MACROTREND
The development of a new set of software platforms and tools is building a growing network of individuals, sensors and wearable devices around the open exchange of real-time information streams. Intuitive programming interfaces combined with a universal set standards allow anyone to connect an object to the internet to create custom data and experiences that can be shared and accessed by the broader community, contributing to the collective knowledge of the planet.
caterinafalleni | www.caterinafalleni.com
COMMUNITY
NET
CONSCIOUS
PLANET
EMPATHY
TECH
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MACROTREND
DISTRIBUTED INTELLIGENCE
RECRAFTING NATURE
BEHAVIOURAL NUDGE
EMOTIONAL RESPONSE
ADAPTIVE MACHINE
SHARED AWARENESS
PROGRAMMABLE LIFESTYLE
OPEN SOURCE ACCESS
8KEYTREND
caterinafalleni | www.caterinafalleni.com
COMMUNITY
NET
CONSCIOUS
PLANET
EMPATHY
TECH
COMMUNITY
NET
CONSCIOUS
PLANET
EMPATHY
TECH
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COMMUNITY
NET
ph. Wired UK 2014caterinafalleni | www.caterinafalleni.com
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COMMUNITYNET
PROGRAMMABLE LIFESTYLEAn emerging marketplace of simple programming interfaces is allowing anyone from seasoned hackers to computer novicesto experiment with internet- enabled sensors and devices in their own lives. These interactive ‘recipes’ enable people to connect multiple objects together into automated actions that respond to a specific set of conditions, and share the resulting data and experiences with thewider community.
AugustSmart door lock allows user to program they home access even if they are not at home
PiperSensor allows homeowners to program their home to react to different situations
NinjaBlockDevice lets users control all their internet connected devices together
NESTa thermostat which has revolutionised the electricity market in US and is the first IOT revolution starter available on the market
caterinafalleni | www.caterinafalleni.com
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COMMUNITYNET
SHARED AWARENESS
Wearable and mobile devices are automatically capturing and broadcasting contextually relevant information at key moments to enable a seamless flow of communication between people. These systems are continually monitoring individual data like location and activity level to deliver a preprogrammed set of notifications to a trusted peer group, activating a network around timely support and care.
caterinafalleni | www.caterinafalleni.com
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COMMUNITYNET
OPEN SOURCE ACCESSA mix of manufacturers, service providers and organizations are working to establish the infrastructure required for the seamless interoperability and fluid transmission of data between internet-enabled technologies. These emerging systems and protocols challenge the notion of ownership and privacy in this space, building an open framework to link different connected devices and empower people to interact with them in a more holistic way.
Tesla Open Source Initiative June 2014: Nikola Tesla would have been proud! “I don’t care that they stole my idea; I care that they don’t have any of their own”
Little BitsKit to “put the power of electronics in the hands of everyone”
ThingfulDiscovery engine creates “Google Search” for the IOT *
ArduinoItalian design and innovation created this innovative peace of electronic starting a revolution in open source co-creation
* https://www.thingful.net/?lat=66.72254132270653&lng=-33.662109375&z=3&thing=x1jqavw3caterinafalleni | www.caterinafalleni.com
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COMMUNITYNET
OPEN SOURCE ACCESS
FREEPIXELBY CARLO RATTI ASSOCIATI
https://www.youtube.com/watch?v=hzJ-I_m7oE8caterinafalleni | www.caterinafalleni.com
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EMPATHY
TECH
ph. Mother sensorscaterinafalleni | www.caterinafalleni.com
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EMPATHYTECH
EMOTIONAL RESPONSESensors and image recognition capabilities are being paired with sophisticated algorithms to bring a deeper understanding of human emotion, awareness and thought processes to electronic devices and systems. By interpreting how a person is feeling or what they are thinking, these technologies can tailor their responses more appropriately, contributing to more human-like interactions and experiences.
Mother SensorA kit of sensors to monitor your daily life and your family loved ones.
JiboAI personal home robot makes Spike jonex’s Her a reality
https://www.youtube.com/watch?v=3N1Q8oFpX1Y
Ecole Polytechnique Federal de LausanneDriver emotion detectors could lead to safer roads
caterinafalleni | www.caterinafalleni.com
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EMPATHYTECH
BEHAVIOURAL NUDGEConnected products are capable of monitoring daily routines to understand behavioural predetermined goals as a way patterns and weigh them against to help people stay on track predetermined goals as a way or incrementally change their to help people stay on track lives. By interceding at key or incrementally change their moments with timely prompts, lives. By interceding at key these systems can nudge people moments with timely prompts, towards smarter decisions in the these systems can nudge people moment, which can contribute to towards smarter decisions in the improved physical and emotional moment, which can contribute to well-being. improved physical and emotional well-being.
caterinafalleni | www.caterinafalleni.com
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EMPATHYTECH
ADAPTIVE MACHINESConnected objects and devices are evolving from reactiveto adaptive by learning from accumulated data and experiences to automatically improve efficiencies and personalize performance to better suit the needs of their owners. As these systems become more advanced, they’re even becoming capable of sharing that intelligence with other machines and networks to grow their collective knowledge base.
http://www.forbes.com/sites/alexknapp/2015/05/06/how-businesses-are-teaching-robots-new-tricks/caterinafalleni | www.caterinafalleni.com
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CONSCIOUS
PLANET
caterinafalleni | www.caterinafalleni.com
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CONSCIOUSPLANET
RECRAFTING NATUREThe natural splendour of materials has taken centre stage in carving out new definitions of luxury, particularly as welcome relief from our fast-paced, digital lives – and not only in predictable sectors. Natural materials are moving into atypical realms such as consumer electronics, apparel and retail domains. We can anticipate overlooked, synthetic and even improbable materials such as hair or sand receiving fresh attention as new forms of sustainable luxury arise. Growing consumer interest in restorative products such as circadian timepieces that promote holistic health will open up opportunities for wellbeing and lifestyle brands – luxury promoted through calm, understated and natural products. SYNTHETIC BIOLOGY AS NEW DESIGNER FRONTIER
De Natura Fossilium by FormafantasmaLava & Coffee furniture
Ecovative Design mushroom technology as alternatives to plastics and plastic foams for packaging, building materials and other applications
Bio Couture by Suzanne Lee Bacteria textiles
Bioluminescent lamp by Teresa van Dongen. Glows blue with octopus bacteria
caterinafalleni | www.caterinafalleni.com
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A greater number and variety of sensors are being embedded into objects and devices, creating a mobile network of nodes for passively gathering and broadcasting data. Through access to a wider pool of data that can often be communicated and analyzed in real-time, these sensor networks are aiding in decision making.
DISTRIBUTED INTELLIGENCE
CONSCIOUSPLANET
Tesla Solar Power a revolution of solar independent citizens in a new sustainable ecosystem has just started.
Intel Transforming Dublin into an urban Internet of Things field
PressureNET Pooled Data from individuals created crowdsourced weather forecast
LetZGo as UBER, Lift, GetAround, CarToGo, Enjoy are paving a distributed intelligence
caterinafalleni | www.caterinafalleni.com
SO WHY
FUTURECRAFT
?
caterinafalleni | www.caterinafalleni.com
FUTURECRAFT
AS
DIGITAL MANUFACTURING
RECRAFTING NATURE
OPEN SOURCE
caterinafalleni | www.caterinafalleni.com
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THE FUTURE ISN’T DARK JUST BECAUSE YOU
CAN’T SEE IT
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THE FUTURE IS BETTER THAN YOU THINK!
Peter Diamandis
gonna be def initely
caterinafalleni | www.caterinafalleni.com
thanks
ph. Her Spike Jonzecaterinafalleni | www.caterinafalleni.com