Future Challenges for Management and

International Business

Edoardo Bassi

What do you believe are the greatest challenges facing the sector you would like to specialize in at IE? What role do you hope to be able to play in this sector or industry

in the medium term?

In times of economic crisis, taking right managerial decisions

becomes even more crucial than before to the success of an

international business

What are these challenges?

Increased competitiveness Human Capital Management

complexity Problems of centralized Governance Dealing with long-term instability

Increased Competitiveness

Globalization of the markets Highly saturated markets In many sectors the number of

competitors will grow at a higher rate than the number of consumers

Human Capital Management complexity

Operations happen across various countries and geographic areas

How can the needs of empoyees in Brazil be met

as effectively as the needs of employees in China?

Human Capital Management complexity

Combination of different skills and different cultures in one workplace

Risk of running into troubles Miscommunication Confusion Discrepancy in setting the goals

Financial institutions own over 70% of the public stock exchange, probably even more in the future

Absent owners that have no stake in the communities in which the companies operate

Lack of connection between employees and executives/governance

Problems of centralized Governance

Dealing with Long-term Instability

High insecurity of the markets Volatility of financial markets

Causes: Last aftermaths of the economic recession Global political instability Low oil prices in the medium term

Dealing with Long-term Instability

High insecurity of the markets Volatility of financial markets

Difficulty in interpreting the markets and higher risk component in most decision-making processes

Despite the adversities, each new challenge is bringing new

opportunities, for both companies and managers

In the medium term, I want to be one of the people facing those

challenges: The Manager of a multinational company

My strategies to overcome those challenges and

achieve success

Beat the competition

Focus on R&D and innovation is the key

Innovation as the primary factor to maintain and increase the competitive advantage in dynamic,

saturated markets Innovation also benefits Sustainability and progress

Diversity as a resource

Valorize different skills and cultures Transform the workplace in a stimulating and

eclectic environment Boost creativity: a different culture stands for a

different point of view or a different way to solve a problem

A new approach on Governance

Learn from the Start-up model Incentivise employees by distributing equity

or by giving performance-related rewards This aligns interests, creates a culture of hard

work and increases team spirit

Overcome instability

The insecurity of the markets is becoming a long term component

Companies and managers have to get used to a generalized chaos

Words like “disruptive technology” will become the norm

Overcome instability

Turn instability into flexibility

Quickly adapt to changes and technology Recognize change as inevitable and use it to maximize

competitiveness and growth Identify new and better ways of getting things done and

fostering innovation

ConclusionThe role I would like to play in the

international business context is being a pragmatic and skilled manager, with

flexibility, innovation and enhancing cultural diversity being my leadership strongholds

My presentation is over, thank you for watching!