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Fundraisers Using DataBROOKE GALLAGHERPRODUCT SPECIALIST
Fundraisers Using Data
Absorbing Data: Turning Information into
KnowledgeSmarter, Faster, Better. Charles Duhigg
Data: The deeper your process, the greater your understanding
Low
Low
High
Highx axis
y axis
Four elements of Fundraising
The WhoParticipation CommunicationTiming
Immune
Unknown
Known
Invested
“Ride Alongs”&
Disqualifieds
(Eh)Undeclared
Planned Givers
£££
The Who
Immune
Unknown
Known
Invested
Our Master Graph
The MoneyQuadrant
(Chasing Rainbows)
Rare
Superficial
Meaningful
Regular
Came as a kid with their
Parents
Came once for a tour
Eats in the courtyard on
nice days
Brings family for holiday
outing annually
Participation
ImmuneRare
UnknownSuperficial
KnownMeaningful
InvestedRegular
Our Master Graph
The MoneyQuadrant
(Chasing Rainbows)
Spontaneous
Formal
Familiar
Planned
Communication
Magic Happens
Here
IntroductionsCorporate Proposals & Reporting
The Ask
ImmuneRareSpontaneous
UnknownSuperficialFormal
KnownMeaningfulFamiliar
InvestedRegularPlanned
Our Master Graph
The MoneyQuadrant
(Chasing Rainbows)
The MagicQuadrant
They’re not ready to give
Our Need for ££ is Pressing
They’re completely ready to give
Timing
Misfire
Chasing Rainbows
Unrealized Potential
Results
Our Need for ££ is NOT Pressing
Not Ready
Big Need
Ready
Timing
Misfire
Chasing Rainbows
Unrealized Potential
Results
Little Need
ImmuneRareSpontaneousNot Ready
UnknownSuperficialFormalLittle Need
KnownMeaningfulFamiliarBig Need
InvestedRegularPlannedReady
The WhoParticipationCommunicationTiming
The Money
The Opportunity
The Magic
(Chasing Rainbows)
Our Master Graph
Using Data in Fundraising
Legacy GivingRound Ups & Add OnsIndividual Giving
Legacy Giving
ImmuneRareSpontaneousNot Ready
UnknownSuperficialFormalLittle Need
KnownMeaningfulFamiliarBig Need
InvestedRegularPlannedReady
LegacyGiving The Money
The Opportunity
The Magic
(Chasing Rainbows)
Round Ups & Add Ons
ImmuneRareSpontaneousNot ready
UnknownSuperficialFormalLittle Need
KnownMeaningfulFamiliarBig Need
InvestedRegularPlannedReady
Round UpsThe Money
The Opportunity
The Magic
(Chasing Rainbows)
Round Up Strategy Matrix
Tessitura
Tessitura allows you to manage add on and round up donations with ease. This also enables you to engage your visitor services staff with fundraising efforts and break down silos within your organisational departments.
Individual Giving
ImmuneRareSpontaneousNot Ready
UnknownSuperficialFormalLittle Need
KnownMeaningfulFamiliarBig Need
InvestedRegularPlannedReady
IndividualGiving The Money
The Opportunity
The Magic
(Chasing Rainbows)
Plans
Crystallize your intentions with a donor Provide visibility
To your bossTo your colleaguesTo the organisation
Provide accountability
Plans: Portfolio Management
Tessitura gives you a complete overview of your portfolio and how your staff are doing in one simple to use screen. You can drag and drop the fields you want to see as well as filter by any number of parameters including campaigns, funds, the people who are working on it and pretty much anything else you can dream up.
ImmuneRareSpontaneousTheirs
UnknownSuperficialFormalOurs
KnownMeaningfulFamiliarOurs
InvestedRegularPlannedTheirs
The WhoParticipationCommunicationTiming
The Money
The Opportunity
The Magic
(Chasing Rainbows)
O.M.G.
Our Master Graph
Fundraisers Using Data:
O.M.G.
