first friday fundraisers - crowdfunding
DESCRIPTION
Introduction into crowdfunding at First friday fundraisers event in AmsterdamTRANSCRIPT
Let’s talk crowdfunding!
Ronald Kleverlaan
Crowdfunding promoter
Founder Crowdfunding Roundtable NL & co-founder European Crowdfunding Network
@kleverlaan
Full-service crowdfunding technology partner
www.webclusive.com
WEBclusive - Crowdfunding specialist
Full-service crowdfunding technology partner
750 crowdfunding campaigns(75% of all campaigns in the Netherlands)
full-service crowdfunding partner(Strategic & legal support and software)
Specialised crowdfunding software(Accenture Innovation Award 2012)
Less structural donors
people are not interested in organisations but in projects
Public trend for transparancy
Less subsidies available
“Bel me niet” - register
Ageing donors
Current problems NGOs
Crowdfunding
Crowdfunding
Crowdfunding
=
Community Funding
First generation - Campaigns
Second generation - Niche platforms
Second generation - Niche platforms
Third generation - Own platforms
Third generation - Own platforms
Size of the market
Dutch crowdfunding platforms
$2,7 billion (81% growth) in 2012
Source: Massolution crowdfunding industry report 2012
Social causes largest
Source: Massolution crowdfunding industry report 2012
Different types
Bron: Massolution crowdfunding industry report 2012
CrowdfundingReturn on Involvement
ROI: Return on Involvement
Successful cases
Clear goal
Sense of urgency
Know your audience and make them happy
Involve your fans
Communication plan
It’s a lot of work!
Clear goalAuthenticity
Create urgencyInvolve your fans
Dedicated teamGood rewards
Workd hard
Successful crowdfunding
Gift pyramid
Major donors
Regular donations
Crowdfunding
Ronald Kleverlaan
@kleverlaan
Let’s talk crowdfunding!
06 - 28254452
http://slideshare.net/kleverlaan