funding for destination marketing in times of financial distress destination marketing sector...
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Presentation from Gdansk on how to get funding for Destination Marketing in times of financial distress #icca11 #iccaworld #icca SUNDAY 23/10/11TRANSCRIPT
Anna Górska, Gdańsk Convention Bureau CEO
ICCA Congress - Leipzig, October 2011
Gdaosk – where exactly is that…?
Gdaosk Convention Bureau Structure
GTO Board
President Vice-President
GTO Gdaosk Tourist Organization
Supervisory Council
GCB Gdansk ConventionBureau
GTO Office
GTO Marketing Department
Tourist Information Points
2009 and before…
1 catalogue2
internationaltrade shows
NationalAmbassadorsProgramme
ICCA Memberssince 2007
Bussines tourism promotionas the trademark of Gdaosk and Pomerania
2009 2010 2011
• The total value of the project is 2 958 393.00 PLN
• The amount of financing from EU funds is 2 082 820.00 PLN = 520 705 EUR
Promomaterials
Website
Adds Tradeshows
Statistics
Trainings Int. Org.
TourismProducts
Ambassadors Fam tripsRoad
shows
Promotional MaterialsPomerania Region Venues Catalogue
Advertisements
Tricity Academy for Business Meetings Organizers
We learn from Meetings Industry TOP Experts
Statistics
Permanent Growth
2009 – 100%
2010 – 124 %
2011 – data collected
CONFEX London
EMIF Brussels
IMEX Frankfurt
EIBTM Barcelona
Trade shows
We are an active member in…
We bid successfully for the ICCA Research, Sales & Marketing Programmeand ICCA Central European Chapter Meeting 2011
Four Business Tourism Products of Gdansk & Region
Amber
Castles
SolidaritySea
Fam trips
What will happen in 2012? Beside EURO 2012 Championship…
Engaging members in participation in marketing activities
Lobbing for the 2013-2017 funds for tourismin Pomerania Region
Join us
See You all inGDAŃSK
next year!