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Anna Górska, Gdańsk Convention Bureau CEO ICCA Congress - Leipzig, October 2011

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Presentation from Gdansk on how to get funding for Destination Marketing in times of financial distress #icca11 #iccaworld #icca SUNDAY 23/10/11

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Page 1: Funding for Destination Marketing in times of financial distress Destination Marketing Sector Meeting #icca11 #iccaworld #icca SUNDAY 23/10/11

Anna Górska, Gdańsk Convention Bureau CEO

ICCA Congress - Leipzig, October 2011

Page 2: Funding for Destination Marketing in times of financial distress Destination Marketing Sector Meeting #icca11 #iccaworld #icca SUNDAY 23/10/11
Page 3: Funding for Destination Marketing in times of financial distress Destination Marketing Sector Meeting #icca11 #iccaworld #icca SUNDAY 23/10/11

Gdaosk – where exactly is that…?

Page 4: Funding for Destination Marketing in times of financial distress Destination Marketing Sector Meeting #icca11 #iccaworld #icca SUNDAY 23/10/11

Gdaosk Convention Bureau Structure

GTO Board

President Vice-President

GTO Gdaosk Tourist Organization

Supervisory Council

GCB Gdansk ConventionBureau

GTO Office

GTO Marketing Department

Tourist Information Points

Page 5: Funding for Destination Marketing in times of financial distress Destination Marketing Sector Meeting #icca11 #iccaworld #icca SUNDAY 23/10/11

2009 and before…

1 catalogue2

internationaltrade shows

NationalAmbassadorsProgramme

ICCA Memberssince 2007

Page 6: Funding for Destination Marketing in times of financial distress Destination Marketing Sector Meeting #icca11 #iccaworld #icca SUNDAY 23/10/11
Page 7: Funding for Destination Marketing in times of financial distress Destination Marketing Sector Meeting #icca11 #iccaworld #icca SUNDAY 23/10/11

Bussines tourism promotionas the trademark of Gdaosk and Pomerania

2009 2010 2011

• The total value of the project is 2 958 393.00 PLN

• The amount of financing from EU funds is 2 082 820.00 PLN = 520 705 EUR

Page 8: Funding for Destination Marketing in times of financial distress Destination Marketing Sector Meeting #icca11 #iccaworld #icca SUNDAY 23/10/11

Promomaterials

Website

Adds Tradeshows

Statistics

Trainings Int. Org.

TourismProducts

Ambassadors Fam tripsRoad

shows

Page 9: Funding for Destination Marketing in times of financial distress Destination Marketing Sector Meeting #icca11 #iccaworld #icca SUNDAY 23/10/11

Promotional MaterialsPomerania Region Venues Catalogue

Page 10: Funding for Destination Marketing in times of financial distress Destination Marketing Sector Meeting #icca11 #iccaworld #icca SUNDAY 23/10/11

Advertisements

Page 11: Funding for Destination Marketing in times of financial distress Destination Marketing Sector Meeting #icca11 #iccaworld #icca SUNDAY 23/10/11

Tricity Academy for Business Meetings Organizers

We learn from Meetings Industry TOP Experts

Page 12: Funding for Destination Marketing in times of financial distress Destination Marketing Sector Meeting #icca11 #iccaworld #icca SUNDAY 23/10/11

Statistics

Permanent Growth

2009 – 100%

2010 – 124 %

2011 – data collected

Page 13: Funding for Destination Marketing in times of financial distress Destination Marketing Sector Meeting #icca11 #iccaworld #icca SUNDAY 23/10/11

CONFEX London

EMIF Brussels

IMEX Frankfurt

EIBTM Barcelona

Trade shows

Page 14: Funding for Destination Marketing in times of financial distress Destination Marketing Sector Meeting #icca11 #iccaworld #icca SUNDAY 23/10/11

We are an active member in…

Page 15: Funding for Destination Marketing in times of financial distress Destination Marketing Sector Meeting #icca11 #iccaworld #icca SUNDAY 23/10/11

We bid successfully for the ICCA Research, Sales & Marketing Programmeand ICCA Central European Chapter Meeting 2011

Page 16: Funding for Destination Marketing in times of financial distress Destination Marketing Sector Meeting #icca11 #iccaworld #icca SUNDAY 23/10/11

Four Business Tourism Products of Gdansk & Region

Amber

Castles

SolidaritySea

Page 17: Funding for Destination Marketing in times of financial distress Destination Marketing Sector Meeting #icca11 #iccaworld #icca SUNDAY 23/10/11

Fam trips

Page 18: Funding for Destination Marketing in times of financial distress Destination Marketing Sector Meeting #icca11 #iccaworld #icca SUNDAY 23/10/11

What will happen in 2012? Beside EURO 2012 Championship…

Engaging members in participation in marketing activities

Lobbing for the 2013-2017 funds for tourismin Pomerania Region

Page 19: Funding for Destination Marketing in times of financial distress Destination Marketing Sector Meeting #icca11 #iccaworld #icca SUNDAY 23/10/11

Join us

Page 20: Funding for Destination Marketing in times of financial distress Destination Marketing Sector Meeting #icca11 #iccaworld #icca SUNDAY 23/10/11

See You all inGDAŃSK

next year!

Page 21: Funding for Destination Marketing in times of financial distress Destination Marketing Sector Meeting #icca11 #iccaworld #icca SUNDAY 23/10/11