Jorge FranzVice President of International

Sales and Tourism

Greater Houston CVB

Greater Houston Convention and Visitors Bureau www.VisitHoustonTexas.com

Houston at a glance

• CVB Established in 1963• Governed by a Board of Directors• 90% of funding from hotel occupancy

tax• 75 Employees• 10 Departments• Dedicated International Department• Representation Agencies in Mexico,

Latin America, Europe and Asia Pacific

Greater Houston Convention and Visitors Bureau www.VisitHoustonTexas.com

Houston by the Numbers

• 4th Largest City in the USA• 5.2 Million Residents• 66,000 Hotel Rooms• 2 Convention Centers:170,000 m2 each• 3 Airports: United Airlines largest hub• 110 non-stop Domestic Flights• 66 non-stop International Flights• 3,000 Energy Related Companies• 18 Museum District

Greater Houston Convention and Visitors Bureau www.VisitHoustonTexas.com

The Texas Medical Center

• Established in 1945• 1st Medical City• 49 Non Profit Medical Institutions• 21 Academic Institutions• 14 Hospitals• 3 Medical Schools• 6 Nursing Schools• 5.5 Million patients per year• 93,500 employees• 20,000 advance degreed professionals

Greater Houston Convention and Visitors Bureau www.VisitHoustonTexas.com

The Texas Medical Center

Specialties in:•Cancer Treatment and Research•Children’s Care•Cardiovascular Care•Burn Victim Care•Nursing•Research and Education•Information Sharing•Trauma Care

Greater Houston Convention and Visitors Bureau www.VisitHoustonTexas.com

Our Partnership

• Started in 2007• Most medical institutions have

International departments• International Affairs Advisory Council of

the TMC• As new medical cities began to appear,

we had to compete• International competition• Asked Houston CVB to lead the group in

2010

Greater Houston Convention and Visitors Bureau www.VisitHoustonTexas.com

How We Work Together

• Jointly identify medical association business we can pursue

• Medical Tourism marketing• Houston Airport System Program• Joint Marketing Promotion• Joint Health Ministries Promotion• Introduce International PCO’s and

meeting planners to key players• Starting Ambassador Program

Greater Houston Convention and Visitors Bureau www.VisitHoustonTexas.com

What This Means For the Client

• Share knowledge with the vast network of medical professionals located in Houston

• Work with the Houston CVB to bring your association clients to the United States

• Have a trusted partner to help you grow your business