Best Kept Secrets

Of Internet Millionaires

Important Information

• This information is copyright © 2007, Option Quest, LLC. All rights reserved.

• No part of these materials may be reproduced or transmitted in any form, by any means (electronics, photocopying, recording, or otherwise) without the prior permission of Option Quest, LLC.

• Option Quest, Incentive Server, Killer Products Online, Mobile Activator and their respective logos are registered trademarks of Option Quest, LLC.

• Other brands and trademarks are the property of their respective owners.

• Please do not take pictures, movies or audio record the class without asking for permission first. We usually grant it for learning / personal purposes.

• Ask questions at the end of each module.

Our credentials as web developers

With over 6,000 downloads, Translatrader™ WorldFormVoted most popular on Download.com since 2003!

Our credentials as software developers

Periodic Table Screensaver – flash card system, learn by repetition!

Download it free at:Incentiveserver.com/pt2002.exe

Our credentials as business consultants

CurrentAccredited Business Broker, member in the I.B.B.A.Owner of Option Quest, LLCBoard of Advisors: Green & Smart, LLC / www.greencarsmart.netElite Supporter of Scientific Research at A.O.S.R.

We advise business owners on scalability and exit strategies.Online sales are part of the “scalability” process, and we have:-Full development team-Dedicated hosting servers-Database Marketing support infrastructure

FormerMarketing Director at:•Montrose Textile Machinery•Exel Knitting Machinery

MIS Director at:•Starbright Graphics•Medidenta International

What to expect from this seminar

Take Lots of Notes!We will cover a lot of material quickly.

Technology infrastructure, marketing strategy and business management solutions will be presented side by side.

We guarantee that after you see our level of knowledge and professionalism, you won’t need much convincing to make today the day that changes your life.

Seminar SpecialAt the end of the presentation, a special offer will be presented.If you want to do business online properly, statistically speaking, an opportunity like this may never come this way again. This special starts and ends here.

• Deep discounts: Pay 10% of what similar solutions cost elsewhere• Generous support: 24/7 via phone, email, Skype and live chat• Consulting from world-class specialists: you ask, we help• and over $4,000 in bonuses with any purchase made today

Ready to begin?

Why sell online? For the money!

• The Internet is a people’s market of an incredible size and growth• It has room for all of us here to make incredible incomes• We’re talking 204 billion, and reaching 300 billion $ in 5 years!

We build affordable• Retail• Information• Career• News• Tickets (hot!)web sites.

GamblingCruiseMovies are commission gigs.

A site is not enough to unlock the cash!

Main Site

Leads CollectorsLanding Pages(free incentives)

Social MediaSocial Networks

(share knowledge)

My Own Portals &Gateways

(anything social)

Public TrafficBlogs, YouTUBE

CampaignTraffic

PPC, DM

SpecialInterestTraffic

Content Pages

•Leads•Popularity•Links

•Free ads•Exposure•Ad income•Prestige•Orders

Product Pages Affiliate System

Main site:E-commerce shop with hundreds of features!

Related Products – the up-selling tool!

www.mobileactivator.com

Owner Management: fully automated!

• So easy, anyone can do it!• Unlimited Items, Unlimited

Category Levels • Regular/Sale Pricing• Sales Reports• Affiliate System• Data Export• Bulk Updates• Multiple Managers• Unlimited 24/7 Support Hotline!

Easy to manage - Orders

Easy to manage - Products

Our e-cart solution: packed with features!

Featured Items & Front Page Random Rotation (FPRR)

Our e-cart solution: packed with features!

Featured Items & Front Page Random Rotation (FPRR)

EXPERT TIPUse the item trafficTracker to determineWhat people like bestAnd make those itemsFEATURED to driveHigher traffic to yourOnline shop

Create Your Own Redeemable Discount Coupons

Affiliate System Features

• Full Affiliate System built-in (with today’s orders)• no additional cost – this is huge because it

creates unlimited growth potential!

Affiliate System Features

Whether your affiliate system makes money or not, you don’t have to pay monthly feesyet again to ANOTHER service. So goodbye “Commission Junction” and othercompanies who wish you were not here today. With our e-Shop you own a complete Affiliate System, flexible and automatic. Just set it and forget it. You just own it, pure and simple – all built-in.

Ultimate Jewelry Designs, New York City

“When a Manhattan web designer quoted us a huge price for a dynamic site, we were lucky enough to find Dan Banici, who assigned a developer to our project and built a much better site than we originally intended for a very low price!

With a strong pre-holiday marketing effort, we made the site popular, and now it is like owning a second store. Thank you, Dan!”

Steve and Jane Bennett, store owners – 47th Street, NYC

www.ultimatejewelrydesigns.com 866-543-6688

Dominating their industry using our shopping cart technology.Featuring a selection of over 1,600 diamonds!

www.ultimatejewelrydesigns.com 866-543-6688

“Design Your Ring”wizard

A custom project(separate from e-shop)

This is sort of anInstant Quote formfor jewelry shops

Search Engine Indexing 101

• Google, Yahoo, Inktomi, Altavista, etc. have computers called “spiders” that “crawl” the web in search of relevant content, so when people search using their “search engine”, results are displayed.

• Say you build a cheap website and immediately list your site. You receive confirmation that “your site has been indexed”. You work hard to be a relevant player in your business, but you still have a poor web site. If you change it, and the pages indexed now all over the web disappear, people will click and find nothing where the old page was.

• You will also lose your ranking.• So, technically speaking, it is much better to do it right the first time.

When you use our system, you keep the ability to change your shop as often as you like, and your index and ranking remains unchanged.

The only shop with built-in expert SEO

• Built-in SE Optimization at the Category level allows you to use Item Detail pages as Landing Pages. Change them as often as you like.

• Use these to test conversion with headlines, content, images, without disturbing your ranking, ever.

No other shopping system offers this.

Once a site is listed well in Google, owners are afraid to change it

and lose their good SE position.

We have fixed that problem with our e-store!

Optimization

Each Item Detail Pagecan be used for smarttesting withoutdisturbing SEO rank!

Bad sites – learn from others!

Martin Eisler has a poorly designed web site, and what could bean amazing operation now suffers because (afraid to lose his SEO ranking)he refuses to change it! Learn from Martin: make yours right the first time.

Order Conversion: Utility Question

(which offer is best)(change price, name, etc)

(track result variations)(control of effects)

Order Conversion: Optimization Sequence

Our e-commerce web sites can use proven scientific marketing formulas like

Learn Testing: And Ignore the Experts!

!

To Get Certified in A/B Split Online Testing

Call Marla Chaet at 888-590-0666 x2(must be a seminar customer)

Learn:• Minimum Sampling Size • Standard Deviation• Margin of Error• What to test for• Adaptive Sampling• Distortion Effects

Learn how to use your shop to test the market. Testing is a science. Get certified!

Buy the e-cart today, get a 50% discount on the A/B Split Testing

course. Now only $268.00

Selling Game & Concert Tickets Online!This is a demonstration of an advanced owner-managed ticket-selling web site.

No monthly fees required to own and operate!

Easy Owner Management

Service / Instant Quote Website“Instant Quotes” is the best method to elicit interest in your professional services online.

Example of “receive moving quote online” site.

Example: Moving Quotes Websites

From To

Example: Moving Quotes Websites

Ready for the secrets?

This is a list of secrets you need to know in order to sell most efficiently online.

Secret #1: Get an Advanced Website

Know what you will sell and have an advanced infrastructure for a seamless user experience.

PRODUCTS? SERVICES?

?How many of you don’t know what you’re going to sell online?

Secret # 2 – Build it well.

SERVICES

If you sell services, provide clients with Instant Quotes. A whole industry has sprung from this simple concept. GEICO does Instant Quotes, and all their competition follows suit, so you know it works.

Add Instant Quotes to your web site if you sell a service, and you will start collecting leads from people who need your service, at the exact moment when they need it.

PRODUCTS

Our shopping cart software delivers hundreds of features such as full integration with USPS, UPS and DHL – normally available in packages costing 5 figures.

CUSTOM WORK

We build some of the most advanced, AJAX, Web 2.0 enabled forms, reports and calculators, customized for ANY business.

With the infrastructure in place, you now need marketing.

Our Advanced Landing Page technology

is used by marketing experts worldwide. Here is why.

Secret # 3 – Sales Force Management

You need good software, and also good office procedures (rules). Your sales team should not handle support calls or client calls. If they do,

your sales will suffer. Do not play every role in your office. When some money comes in, hire help

and delegate repetitive tasks. Let someone else handle your web site management and office chores. The number one reason small business functions face a drag force, a friction, is because the owner tries to do everything by him- or herself.

A) No matter what business you are in, youprobably need sales calls and follow-ups.

B) You probably agree that the best way to get great sales is by hiring great salespeople.

C) Great salespeople are that way only whenproperly managed. We have an incredible andaffordable sales management application!

Sales Force Management

In this fluctuating economy, nothing is more abundant than HUMAN capital.Hire commission salespeople to make calls for you. They get paid a percentage of the sales they make, and you can build a team with the ones that do well for themselves and who thrive selling your products. Teams can be anywhere!

Headquarters(YOU)

$320,000

Salesperson 1$100,000

Salesperson 2$60,000

Salesperson 3$40,000

Salesperson 4$120,000

The example above assumes you resell a product on20% markup and you share profit equally with your sales force.10% for you, and 10% for them. When you reach 3.6 milin sales, this is what you take home, and you have a happy team.

Take out business, advertising andtrade show expenses, and youstill make $200k, double than yourbest salesperson, plus web profits,storefront if you have one, etc.

But how do you manage a sales force?

Presenting Partnerworks ™ ClientSmart

Easy, powerful, works from anywhere!

Easy, powerful, installs on your website!

Monitor performance in real timeTeam can login from anywhereYou approve the sales lettersMove clients between sales staffInternal team messaging built-inDelete recovery featureScheduled Backup FTP software included!

If you need sales, forget ACT.Think PARTNERWORKS™

Oh, in case I forgot to mention: No Monthly Fees, keep your money!We also provide deployment help to get you running.

Secret # 4: Live Chat

Most web sites do a poor job at engaging their visitors. All the effort you put into a nice site, intuitive navigation, search, discounts, forms, top notch design – is all window dressing… if not complemented by a method to contact people. Sure, you have web forms. That is passive!

The active technology is here.

Live Chat can give you eyes to see who’s on your site!

Live Chat in the configuration that we offer can be used in four very flexible ways:

• Passive

• Proactive

• Auto-prompt

• Email Link

Peace of mind for customers! Here’s why:

Say you are about to make a purchase, and two factors could make youChange Your Mind. One such factor is:• Anxiety (Should I trust this web site? Will I receive it on time? Etc…)

“Someone is always here to answer my questions”

See who is on your siteAND CONTACT THEM LIVE

And your computer rings – you see this

And this is your side of the chat:

Transfer Call to Other RepPrint SessionCustomizable Start PromptText chatCanned replyCanned pushCanned URLCanned Email

Go to URLMy Links

Load balancing built inAll your reps get equalSupport Requests over time

Overview: Making it all work together

Adding it all together you get not a gain but the HIGHEST POSSIBLE gain.

Advanced Online Shop or Instant Service Quote website = Solid Infrastructure

= Smart MarketingLanding Pages and SEO built into the architecture

= Business Power ToolsMarketing Lessons and Int’l Trade Software

Perfect doesn’t get any better!Design Consultation with Matang - we’re spoiling you!

+ add Live Assistant and PayPal Cart Builder™

Sales Force Management on Your New Website installed! = Run a Real Business

Order now!

• Order forms will be placed in front of you.• To take advantage of this special you must sign-up now.

$2995.00!!!Includes

Shopping cart or Service site

Live Assistant

PayPal Cart Builder (unlimited)

Full Marketing Bonus

Translatrader™ Unlocked

This full presentation

Half price on the Split-Testing course

(if you sign-up now)

Campaign Management

• The conclusion of our presentation will introduce a concept that boosts

• DIRECT MARKETING RESPONSE RATES

• We call it Hybrid End to End Personalization• and we have provided it to Fortune 500 companies

since 1999.• Now it is affordable on any budget.

• Don’t do another database merged mailing without it.

Who is using this marketing technology?

This is a partial list of my clients from 2001shortly after this technique was pioneered.

Direct Mail: Anatomy of Success!

Direct mail: the strategy of DM champions!

Recipients receive a web address and a login number. Even if you just login to look, they know who you are (warm lead).The form online will be pre-populated (to reduce friction, remember?)That means they will not ask for data they already have, they fill it infor you, making it “one-click easy” for prospects to say yes.

Direct mail: the strategy of DM champions!So the question follows, how can you do the same thing?Surely Capital One has at least 20 IT people making 6 figures eachwho support their Direct Mail house.

1. I am one of the innovators of this technology, and used it since 1999.2. The secret is assigning a unique algorithmic login ID to each recipient.3. You are looking at information that can change your business.

The mailing pulls you inIncentives are critical

All work donefor youNo friction!

Your info is inalready, so cool!

You click one button

Direct mail: any size list – same setup fee!

The Process

• We adjust your database to include an extra field, login ID• We generate unique IDs, same fee for any size list• We send list back to you and your printer/mailer• We create login page, pre-populated form and campaign account

• Tests are conducted, process is approved• Mailer goes out, people log-in to claim your offer• Smart site makes signups easy, greets each personally• You manage and export your leads from the Campaign Server

The Process

Today we have discussed:• E-commerce shopping carts and a few of hundreds of features:

• Affiliate System, Tell a Friend, Loyalty Points

• Discount Coupon, Gift registry, Easy Management

• Live chat technology – sell now to your existing traffic• Other easy to use systems, equally affordable• The importance of avoiding monthly fees (we don’t play that game)• Using Landing Pages to increase Results, Leads• Using our Hybrid technology to raise Direct Mail Response Rates