CREATE A FUND DEVELOPMENT PLAN IN 10 9 STEPS!

FUND DEVELOPMENT PLAN – YVC OF _______________FISCAL YEAR 20______

Step 1: Gather information on your past fundraising efforts Fill out the following chart with information from last year’s fundraising, current year-to-date figures, and your projections for next year.

Last Last Current Current Next NextSource Year’s Year’s Year’s Year’s Year’s Year’s

Income Expense Income Expense Income ExpenseIndividual donors--Direct mail--Events--Online / e-Appeals

-- Other Donations-- _______________-- _______________Earned incomeGovernmentCorporationsFoundationsTOTALS

Step 2: Analyze your past efforts & fundraising strategies 1

Look at the different fundraising strategies you are currently using. Based on your analysis above, consider the following questions:• What generates the largest portion of your revenue?• Which sources are most reliable?• Where is the greatest potential for growth?• Where should you devote more time?• Which areas are not producing and why?• Which areas should you consider eliminating?• Where can you involve more board members and volunteers?• If you had a larger budget for fundraising, which areas would you invest in more?

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Take some time to write down your responses and strongest reactions to the questions above that feel most relevant to your YVC.

Step 3: Who’s on your fundraising team?

The more people you have helping you fundraise, the more money you’ll raise and the more donors you’ll be able to build closer relationships with. Fill in this chart to start brainstorming who you can recruit to your fundraising team.

Who? How Many? What could they help with?

Board Members

Staff – all staff, not just development staff

Parent Volunteers

Youth Volunteers

Key Donors

Recipient Agencies

Others?

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Step 4: Set your goals

Now that you have this background information, you can set some goals. You want to think about two kinds of goals for your fundraising plans – strategic goals and financial goals. Make sure that each goal is SMART (Specific, Measurable, Achievable, Realistic, Time Based).

1. Strategic goals – These are non-monetary goals related to your development program.

ExamplesStart a quarterly newsletter by ________ 2017Create a culture of fundraising among board and staff by _______ 2017.Attend a fundraising workshop by __________ 2017.

Your #1 Goal ____________________________________________ Your #2 Goal ___________________________________________ Your # 3 Goal ____________________________________________

2. Financial goals – These are your more traditional fundraising goals.

ExamplesMeet or exceed overall income goal of $____________ by close of fiscal year.Launch _____________ campaign in _____________ 2017 with goal of $ __________ over _______ years.Raise $______________________ to attend YVC Summit with ________ number of youth.

Your #1 Goal ____________________________________________ Your #2 Goal ___________________________________________ Your # 3 Goal ____________________________________________

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Step 5: Set Your Strategies to Meet Your Strategic and Financial Goals

Strategic Goal 1: Create a culture of fundraising among Board and staff by December 2017

Conduct one Board and one staff fundraising training session by March 2017. All Board members have agreed to a specific assignment by May 2017. (i.e. provide prospects, introductions, make calls, etc). Provide fundraising reports to Board at every meeting and in monthly email. Provide a pledge agreement to every NEW Board member. Achieve 100% giving by Board. Achieve 100% recurring monthly giving by staff.

Strategic Goal 2: (Write Goal Here) __________________________________________________________

(Write steps needed to achieve goal) ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________

Repeat for Each Strategic Goal

Financial Goal 1: Launch 30th Anniversary Campaign in January 2017 with goal of $5 million over 3 years

Establish a “campaign hook” with compelling goals and outcomes related to programming by September 15 (5 million hours, Give Your 30, establish YVC “30 Club” for YVs reaching 30 hours, etc).

Work with Board to create campaign strategy, including tasks and timelines, by November 30. Recruit and assemble Campaign Cabinet. Plan special event for qualified donors at board member’s house for March.

Fincancial Goal 2: (Write Goal Here) __________________________________________________________

(Write steps needed to achieve goal) ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________

Repeat for Each Strategic Goal

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Step 6: Create a Budget Worksheet for Each Strategy

For each strategy that you plan to use, fill out a separate page with the following information:

Strategy: ________________________________________________________________

Deadline: _______________________ Who is responsible? ________________________

Projected income (gross): ______________

Total cost (use chart below): ______________

Net income after expenses: ______________

Other goals that this strategy will meet (such as donor appreciation, acquiring new donors, generating publicity, involving board members in fundraising, etc): ___________________________________________________________________________________________

__________________________________________________________________________________________

Expenses – cost of executing this fundraising strategy: Expense Amount NotesStaff Time

Printing

Postage

Travel/Transportation

Food

Other

Other

Other

Total

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Step 7: Put All of Your Strategies on a Fund Development Calendar

Example

To Do April May June July Aug Sept Oct Nov Dec Jan Feb MarContact corp/foundation funders from FY 15-16Contact major individual donors from FY 15-16Contact previous and prospect corp/foundation fundersKickball planning and eventSummit fundraising30th Anniversary Board tasks assignedProffer/Joy videoEstablish prospect list of major individual, corporate, foundation donorsMeet with Community FoundationFundraising training session for staffSend Summer appeal letter30th Anniversary Campaign planningFundraising Training Session for BoardContact new major individual prospects

Board appealSpecial event for major donors at board member’s houseSubmit corporate/foundation grant requestsSend thank you letters and notes“Funding Focus” monthly email to Board

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Step 8: Put All of Your Individual Asks & Corporate/Foundation Grant Deadlines on a Calendar

Example

Asks/Grants April May June July Aug Sept Oct Nov Dec Jan Feb MarchMr. BigMrs. BiggerMr. Major DonorState Farm YABMeadWest VacoHarley DavidsonGeorgia PacificBeach Edwards Family FoundationArvin Gottlieb Family FoundationState StreetSoslandTen TenAdele Hall Points of LightWorlds of FunOppensteinLong EllisLordi Marker Family FoundationBreidenthal Snyder Family FoundationBank of America Charitable Trusts (Louetta M. Cowden trust)AMC TheatresDeluxeBank of America (natl)

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GRANTS April May June July Aug Sept Oct Nov Dec Jan Feb MarchMissouri State “YOP” grantSaint Luke’s sponsorshipUS BankKansas City SouthernState Farm Community InvestmentsCurry Family FoundationRoyals CharitiesSHB Jeans DayShook Hardy BaconBlue Cross Blue ShieldKeller & OwensWurst Family FoundationH&R BlockKansas Wallace FoundationBank of America (local)EFL AssociatesCBIZ Jeans DayBaccus Foundation

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Step 9: Decide How to Track Your Success

In fundraising, success is usually measured by how much money is raised, whether you are able to make budget, etc. There are other factors that should also be included in evaluating the success of your fundraising program and your development plan each year.

In addition to looking at your financial goals, you can track and measure:• Number of contacts with donors/funders• Number of donors/funders who renew their support compared to the year before (your donor retention rate; the reverse is your donor

attrition rate)• Number of donors/funders who increase their support or give more than once/year• Number of new donors/funders• Number of donors/funders who attended events (both cultivation and fundraising events)• New volunteers and new board members involved in fundraising• Number of first-time donors who become regular donors (your conversion rate)• Number of prospects identified and the percent of those who become donors

The impact of donor relations can also be evaluated. You can measure:• Frequency of contact with donors/funders without asking for a gift• How many different ways donors/funders participate in your organization• Amount of donor-initiated contact with your YVC• Number of donor responses to your contacts (returning surveys, calling you back, etc)• How often donors/funders refer others to your organization• Diversity, regularity, and frequency of your contact with donors/prospects• Level of personalization in your communications• Level to which communications speak to the donor and write the donor into the story

For a more complete assessment of your development program, include these types of metrics as part of the evaluation component of your fundraising plan in addition to traditional financial measures.

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