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1 Copyright 2016 FUJITSU Human Centric Innovation In Action Fujitsu World Tour, Orlando May 5 th 2016 #FujitsuWT Join the conversation

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1 Copyright 2016 FUJITSU

Human Centric Innovation

In Action

Fujitsu World Tour, Orlando

May 5th 2016

#FujitsuWT Join the conversation

2 Copyright 2016 FUJITSU

Jon Kissane Chief Strategy Officer and General Manager Cloud Business

Keynote

How Digital Transformation Drives Better Business Decisions

Jon Kissane @JonKissane

Chief Strategy Officer and General Manager Cloud Business

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Powerful Technologies

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Sails Church Bells Gun Power

Powerful Technologies

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Sails Church Bells Gun Power

Powerful Technologies

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Sails Church Bells Gun Power

Powerful Technologies + Business Decisions = Big Impact

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Sails Church Bells Gun Power

Innovation Is Not Always predictable

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL --- Photo: Mary Evans Picture Library

Not All Combinations Are Equal

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Sails Church Bells

Hot Dogs,

Ketchup and

Peanut Butter

Not All Combinations Are Equal

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Sails Church Bells

Hot Dogs,

Ketchup and

Peanut Butter

Not All Combinations Are Equal

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Sails Church Bells

Hot Dogs,

Ketchup and

Peanut Butter

Missing Critical Shifts Can Be Fatal

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

If there is a fork in the road, take it.

Yogi Berra

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

.

Shiny Object Syndrome

Fear of missing cannot be solved by choosing everything

Don’t get distracted

Never enough

Time

Money

Resources

© 2015 NetApp, Inc. All rights reserved. NetApp Confidential – Restricted Use 14

Recognize When to Borrow, Build or Acquire

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Sails Church Bells Gun Power

Recognize When to Borrow, Build or Acquire

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Sails Church Bells Gun Power

Recognize When to Borrow, Build or Acquire

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Sails Church Bells Gun Power

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

The key to survival isn't being the

biggest or strongest, it's being the

most adaptable to change.

Charles Darwin

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Inventing everything will not guarantee success

Remember, the right combination is powerful

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Ability to Foresee the Future Is Difficult

Challenging on multiple levels

Speed of change is accelerating

Data is critical

History rhymes, and its lessons are useful

This is just the beginning

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Ability to Foresee the Future Is Difficult

Challenging on multiple levels

Speed of change is accelerating

Data is critical

History rhymes, and its lessons are useful

This is just the beginning

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Ability to Foresee the Future Is Difficult

Challenging on multiple levels

Speed of change is accelerating

Data is critical

History rhymes, and its lessons are useful

This is just the beginning

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Data Growth Continues to Explode

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Connected devices

by 2020

Internet of Things

market size by 2020 Data usage

by 2020

Data Is the Life Blood of Business

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

App

GUI

Network

Data

Cloud

Infrastructure

Customers

Purchases

Financials

Supply Chain

Employees

Data

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Data Technology Business Models

Customers Data Technology Business Models

Customers

#1: Lateral Thinking to Drive Digital Transformation

How Data and Technology Decisions Can Impact Business It’s a two-way conversation

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Data is

permanent

Avoid lock in

Avoid dead ends

Construct around

the data lifecycle

Keep learning

Keep systems and

processes flexible

Think customer first

Choose multiple

clouds

#2: Digitization Feels Different Depending Where You Are

Scope Disruptor Incumbent

Internal

Systems

•Optimal tech combo

to deliver

•Prioritize efficiencies,

business capabilities

Current

Customer

Experiences

•How customers win

beyond current state

of world

•Alert business proactively

New Industry

Opportunity •Unmet opportunity

•Change is happening all

around

•Threats on multiple levels

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

#2: Digitization Feels Different Depending Where You Are

Scope Disruptor Incumbent

Internal

Systems

•Optimal tech combo

to deliver

•Prioritize efficiencies,

business capabilities

Current

Customer

Experiences

•How customers win

beyond current state

of world

•Alert business proactively

New Industry

Opportunity •Unmet opportunity

•Change is happening all

around

•Threats on multiple levels

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

#3: Digitization Demands a Data Fabric

Cloud Service Providers

Private Public

Cloud Service

Providers

Hyperscale

Cloud Providers

Private Cloud

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

21st Century Requirement

Containers

Microservices

Drones

Healthcare

Internet of Things

Automobiles

Data ARE the Crown Jewels 21st Century Value

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Data ARE the Crown Jewels 21st Century Value

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Data ARE the Crown Jewels 21st Century Value

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Take On the Future!

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

“This is a digital transformation. We focus on creating products you don’t know you need yet.”

-- Kevin Plank, CEO, Under Armour

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Thank you.