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1 Copyright 2016 FUJITSU Human Centric Innovation In Action Fujitsu World Tour, Orlando May 5 th 2016 #FujitsuWT Join the conversation

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Page 1: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

1 Copyright 2016 FUJITSU

Human Centric Innovation

In Action

Fujitsu World Tour, Orlando

May 5th 2016

#FujitsuWT Join the conversation

Page 2: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

2 Copyright 2016 FUJITSU

Jon Kissane Chief Strategy Officer and General Manager Cloud Business

Keynote

Page 3: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

How Digital Transformation Drives Better Business Decisions

Jon Kissane @JonKissane

Chief Strategy Officer and General Manager Cloud Business

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Page 4: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

Powerful Technologies

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Sails Church Bells Gun Power

Page 5: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

Powerful Technologies

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Sails Church Bells Gun Power

Page 6: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

Powerful Technologies

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Sails Church Bells Gun Power

Page 7: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

Powerful Technologies + Business Decisions = Big Impact

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Sails Church Bells Gun Power

Page 8: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

Innovation Is Not Always predictable

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL --- Photo: Mary Evans Picture Library

Page 9: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

Not All Combinations Are Equal

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Sails Church Bells

Hot Dogs,

Ketchup and

Peanut Butter

Page 10: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

Not All Combinations Are Equal

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Sails Church Bells

Hot Dogs,

Ketchup and

Peanut Butter

Page 11: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

Not All Combinations Are Equal

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Sails Church Bells

Hot Dogs,

Ketchup and

Peanut Butter

Page 12: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

Missing Critical Shifts Can Be Fatal

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Page 13: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

If there is a fork in the road, take it.

Yogi Berra

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

.

Page 14: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

Shiny Object Syndrome

Fear of missing cannot be solved by choosing everything

Don’t get distracted

Never enough

Time

Money

Resources

© 2015 NetApp, Inc. All rights reserved. NetApp Confidential – Restricted Use 14

Page 15: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

Recognize When to Borrow, Build or Acquire

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Sails Church Bells Gun Power

Page 16: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

Recognize When to Borrow, Build or Acquire

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Sails Church Bells Gun Power

Page 17: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

Recognize When to Borrow, Build or Acquire

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Sails Church Bells Gun Power

Page 18: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Page 19: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

The key to survival isn't being the

biggest or strongest, it's being the

most adaptable to change.

Charles Darwin

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Page 20: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

Inventing everything will not guarantee success

Remember, the right combination is powerful

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Page 21: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

Ability to Foresee the Future Is Difficult

Challenging on multiple levels

Speed of change is accelerating

Data is critical

History rhymes, and its lessons are useful

This is just the beginning

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Page 22: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

Ability to Foresee the Future Is Difficult

Challenging on multiple levels

Speed of change is accelerating

Data is critical

History rhymes, and its lessons are useful

This is just the beginning

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Page 23: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

Ability to Foresee the Future Is Difficult

Challenging on multiple levels

Speed of change is accelerating

Data is critical

History rhymes, and its lessons are useful

This is just the beginning

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Page 24: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

Data Growth Continues to Explode

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Connected devices

by 2020

Internet of Things

market size by 2020 Data usage

by 2020

Page 25: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

Data Is the Life Blood of Business

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

App

GUI

Network

Data

Cloud

Infrastructure

Customers

Purchases

Financials

Supply Chain

Employees

Data

Page 26: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Data Technology Business Models

Customers Data Technology Business Models

Customers

#1: Lateral Thinking to Drive Digital Transformation

Page 27: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

How Data and Technology Decisions Can Impact Business It’s a two-way conversation

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Data is

permanent

Avoid lock in

Avoid dead ends

Construct around

the data lifecycle

Keep learning

Keep systems and

processes flexible

Think customer first

Choose multiple

clouds

Page 28: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

#2: Digitization Feels Different Depending Where You Are

Scope Disruptor Incumbent

Internal

Systems

•Optimal tech combo

to deliver

•Prioritize efficiencies,

business capabilities

Current

Customer

Experiences

•How customers win

beyond current state

of world

•Alert business proactively

New Industry

Opportunity •Unmet opportunity

•Change is happening all

around

•Threats on multiple levels

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Page 29: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

#2: Digitization Feels Different Depending Where You Are

Scope Disruptor Incumbent

Internal

Systems

•Optimal tech combo

to deliver

•Prioritize efficiencies,

business capabilities

Current

Customer

Experiences

•How customers win

beyond current state

of world

•Alert business proactively

New Industry

Opportunity •Unmet opportunity

•Change is happening all

around

•Threats on multiple levels

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Page 30: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

#3: Digitization Demands a Data Fabric

Cloud Service Providers

Private Public

Cloud Service

Providers

Hyperscale

Cloud Providers

Private Cloud

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

21st Century Requirement

Containers

Microservices

Drones

Healthcare

Internet of Things

Automobiles

Page 31: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

Data ARE the Crown Jewels 21st Century Value

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Page 32: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

Data ARE the Crown Jewels 21st Century Value

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Page 33: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

Data ARE the Crown Jewels 21st Century Value

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Page 34: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

Take On the Future!

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

“This is a digital transformation. We focus on creating products you don’t know you need yet.”

-- Kevin Plank, CEO, Under Armour

Page 35: Fujitsu World Tour, Orlando Digital...#2: Digitization Feels Different Depending Where You Are Scope Disruptor Incumbent Internal Systems •Optimal tech combo to deliver •Prioritize

© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

Thank you.