fuel your content marketing program - easy ways to scale your results
TRANSCRIPT
Unleash Possible ®
Fuel Your Digital Marketing Initiatives With A Content Strategy That Scales
Copyright 2015. Marketing Advisory Network. All Rights Reserved
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How Do You Catch A Turtle?
Content Is Your Digital Marketing Bait 3
Excuses…
“60% of buyers are inspired to seek out a product after reading content
about it” (Demand Metric)
“Website conversion rate is nearly 6x higher for content marketing adopters than non-
adopters (2.9% vs 0.5%)” (Aberdeen)
Websites with 51 to 100 pages generate 48% more traffic than websites with 1 to 50 pages. (HubSpot)
Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Forrester Research)
Only 2% of sales are made on the first contact. 80% are made on the 5th to 12th contact.
(National Sales Executive Association)
What does good content marketing look like?
Lots of Content
Embrace Variety
Source: 2014 Content Marketing Benchmark Study Sponsored by @Percussion
Most Important: Aligned to the Buyer Not Ourselves
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Five Attainable Steps
#1 Baseline Your Efforts
http://solutions.aberdeen.com/content_marketing_maturity_assessment
#2 Set Goals
#3 Assign An Owner
63% of those performing below expectations have NO ONE dedicated to
orchestrating their content strategy.
Source: 2014 Content Marketing Benchmark Study Sponsored by @Percussion
#4 Inventory Current Assets
#5 Write Down Your Plan
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Get Your Free Content Strategy Template www.unleashpossibleblog.com
Content Marketing Is A Team Sport
Encourage Customer Content
Source: 2014 Content Marketing Benchmark Study Sponsored by @Percussion
Recruit Every Employee
66% of those who exceed expectations pay for third party written content vs. 21% for those rating themselves below expectations.
Source: 2014 Content Marketing Benchmark Study Sponsored by @Percussion
Hire Professionals
Visual Content Is Attainable
Loads of FREE tools to create visual content www.canva.com
Hubspot Infographic Templates
If you have a smartphone YOU cancreate a video
Repurpose Content
