fudge et al 2011 barriers for energy changes among end consumers and households

8/13/2019 Fudge Et Al 2011 Barriers for Energy Changes Among End Consumers and Households

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BarEnergy is an EU funded research project addressing the barriers to reduced energy

consumption in six different countries. The countries have been chosen to represent the

variety in political, economic and cultural systems within which domestic energy choices are

made. The aim of the project is to understand the comparative influence of structural,

political, financial, psychological, social/cultural and knowledge barriers to pro-

environmental energy choices and how these can be overcome.


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Interviewees 5 and 8 identified a lack of high quality information as a knowledge

barrierto the uptake of PV. Consumers are often faced with information

overload on the energy options available to them and as a result become confused

e.g. UK consumers are often unable to distinguish between solar water heating

and PV.

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While fuel efficiency in vehicles has been encouraged by various EU directives and

innovation within the automobile industry itself, the UK Government introduced

measures such as changes to the vehicle licencing laws in order to encourage smaller,

more fuel efficient engines and vehicles. UK Government reforms to Vehicle Excise

Duty (VED) in 2001 were, aimed at all cars that were first registered and licenced on

or after 1stMarch 2001, andintroduced a new system of road taxation based upon

payment bands depending on the level of CO2emissions measured for when the

model was tested prior to going on sale. The baseline for banding begins at no

taxation charge on cars with the very lowest emission levels.

Research by the Society for Motor Manufacturers and Traders (2007) has found thatduring the previous decade, average emissions from cars bought in the UK have

dropped by 10%. Some critics however have suggested that this has been largely due

to efficiency gains in vehicle energy use which are themselves on course to be

overtaken by a predicted growth in traffic volume and distances being covered a

cultural rebound effect. One of the criticisms of the effectiveness of the Vehicle

Excise Duty changes has been that the tax banding system only applied to drivers who

had low emissions on these vehicles that had been assessed as of 1stMarch 2001.

Critics argued that this has served to penalize owners of older vehicles who had more

energy efficient cars or who had already spent money converting to greener sources of

fuel. It was argued that owners of these vehicles should be made part of the new

changes where their behaviour could be taxed according to new rules brought in aspart of this policy. It has also been pointed out that it has displayed limitations as an

incentive to behavioural change regarding car use. Research by Friends of the Earth

(2003) has shown that there has been an explosion in the number of most polluting

cars with the sale of 4x4s rising by 18% while the sale of the most efficient cars

actually decreased.

3.5. A

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fudge et al 2011 barriers for energy changes among end consumers and households

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