fudge calendar brochure

education courses

2012

contents

anti ordinary

3

Fudge has always been about individual self expression, creativity, innovation and invention. As a salon professional we are asking that you make a choice not to conform, to be creative and imaginative, to express your individuality and to be... anti ordinary... it is this that sets us apart from the others.

STRIP BACK YOUR INDIVIDUALITY. STYLE IT YOUR WAY, DON’T FASHION IT THEIRS. FUDGE’S SALON SELECTION ALWAYS HAS. ORIGINALLY THERE WAS HAIR SHAPER, INVENTING A BRAND, REINVENTED EVER SINCE. STYLE, FINISH, COLOUR, CARE, TREAT. EXTRAORDINARY WAYS WITH HAIR.

4 Fudge art team

7 pavement / platForm / workshop

8 runway to salon

9 men’s style

10 lurid colour

11 modern structure

booking inFormation:

Australia: 02 9982 0108 or 1300 764 437 www.fudgeaustralia.com.au/education New Zealand: 0800 456 426 www.fudgenz.co.nz/education

Fudge art team

Nic Apaapa

•FudgeGuestArtist

•Awardwinningstylist

Nic entered the world of hairdressing 19 years ago when he won his first hairdressing award just 6 months after beginning his journey as a stylist. Once qualified, Nic moved to Australia where he managed a top salon in Sydney before returning to New Zealand to work for JOICO® and Fudge. Since then, Nic has worked on fashion week shows and magazine shoots as asession stylist.

Luana Coscia

•FudgeGuestArtist

•HairDirectorNZFashion Week

•WinnerOfSAHairdresser of the Year AHFA 2001 + 2006

•FinalistMen’sAHFA2009

Known for creating beauty with a twist, Luana began her career 16 years ago at the renowned Dare + Dare Salon in South Australia. With numerous local and international awards under her belt, Luana has had the opportunity to work as a freelance stylist for magazines and advertising jobs as well as styling a vast array of celebrities.

Lores Giglio

•FudgeArtisticDirector AUS/NZ

•SessionstylistoftheYear Finalist 2011

•Men’sHairdresserofthe Year AHFA 2006

•HairDirectorSydney Fashion Week

Session stylist Lores Giglio has 22 years experience in the hairdressing industry. Based in Sydney with a style that is offbeat and quirky that demands the attention of the runway photographers, Lores regularly works her magic on the fashion, music and TV elite including, Tammin Sursok, Guy Sebastian, Mandy Moore, Michael Buble, and Jennifer Hawkins. This year you’ll find her backstage at Australia Idol, X-Factor, or backstage at Milan, Paris and NY Fashion weeks.

Hayley Mears

•FudgeGuestArtist

•Trendforecaster

•Editorialstylist

Originally from Newcastle, NSW, Hayley Mears moved to the UK to chase her hairdressing dreams. Assisting alongside Mark Hayes, Artistic Director of Vidal Sassoon for two years before returning home to work as technical director for Brad Ngata, Hayley’s work has appeared in the pages of Vogue and Harpers Bazaar. A multi-award winning hairdresser, Hayley currently works as an educator and trend forecaster.

4

pavement

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The Fudge Art team goes wild, the Australasian teams own collaboration of cut, colour, concept and techniques; inspiration comes from everywhere, the street, the photo shoot, the girl next door. Purely Inspirational and thought provoking

platformtiming90min: refer to fold out for start times and dates

topics•Cut & colour orientated inspiration

programPresentation

suitabilityAll level of Hairdressers looking for inspiration & motivation

trainersFudge Artist accompanied by Fudge Educator

investment Refer to fold out for pricing

Fudge Art team member takes you through the concept and technicalities of our latest collection for 2012. Walk away with the latest seasonal fashion trends and learn how to translate this to your salon life the Fudge way. Develop your creative talents through the use of texturising tools through technique and product placement that makes you think outside your cutting chair and your colour box!

workshoptimingDay session: refer to fold out for for start times and dates

topics•Fudge’s latest seasonal cut, colour & styling techniques

programPresentation / Demonstration & Practical (model required)

suitabilityHairdressers looking for inspiration and motivation,minimum 2 years hairdressing experience



artistic

8

Paris, Milan, London, New York, Tokyo, Sydney, Auckland, Fashion inspiration! Hit the fashion Runway with Fudge. Take a look behind the curtain where Fudge will demonstrate the hints and tips utilised to create features for top designers. This evening workshop focuses on the creativity, hairpieces, wefts and wigs. Our Fudge session stylists show you how to adapt and customise Runway looks to your salon clients.

runway tosalon

timing90mins: refer to fold out for start times and dates

topics•Styling techniques

•Product usage ideas

programPresentation / Demonstration & Styling Techniques

suitabilityOpen to all levels

trainersFudge Artist member accompanied by Fudge Educator


9artis

tic

9

Break into the niche market of Men’s grooming, a vital area to boost your turnover. Fudge Artist will show how to construct men’s haircuts and colour techniques. The evening covers the basics while also encompassing fashion trend, combined with technical skill.

men’s style


topics•Designing and constructing men’s hair

•Cut & colour techniques to suit face shapes

•Hair type and personality while dealing with technical

challenges, growth patterns, scissor over comb and

receding hair lines

programPresentation / Demonstration of Cut & Colour Techniques




artis

tic

10

Luminous and vivid or subtle and sexy, mastering practical application with theoretical knowledge in crafting creative colour. You will gain additional knowledge on technique and how to unite your work with Fudge Headpaint and the iconic Fudge Paintbox range.

lurid colour


topics•Seasonal colour techniques

•Freehand & structured

programPresentation / Demonstration




11artis

tic

11

Learn the practical elements of how to texturise, reduce weight/change balance. Using these techniques will improve your confidence levels as well as refresh basic techniques

modern structure

timing1 day - 480mins: refer to fold out for start times and dates

topics•Unisex approach to hairdressing

•Utilising different lengths, textures and techniques

•Refresh of past and present styling techniques, with colour

placement ideas to complement the cuts

programPresentation / Demonstration

suitability3rd to 4th year stylist or fully experienced stylist wishing

to refresh their skills



artis

tic

21

Instyle’s charismatic Global Editor Cameron Pine opens the salon and individuals eyes to the building of your professional brand portfolio, exploring ideas and solutions on; who are you, how do your clients see you, how to brand your salon and yourself. It is essential in today’s hairdressing world you are able to market yourself and your business to succeed in a competitive market.

editorial insightTiming120mins: refer to fold out for for start times and dates

Topics•Getting Published

•Marketing

•Staff (Generation Y and Z)

•Leadership

•Visual Merchandising, (shopfront visuals)

ProgramPresentation

SuitabilityOpen to all levels of stylist

TrainersCameron Pine

Investment Refer to fold out for pricing

Bamboo Consulting provides the essential ingredients to salons so they can be strong and prosperous. They bring a wealth of experience in innovative coaching programs, salon management, sales and marketing, training and OSH arenas. Brenda provides the tools that necessitate significant and sustainable business growth with a belief that every salon has the potential to be profitable.

business teamBrenda Perham

•Director Bamboo Consulting

Cameron has been a journalist for more than 10 years in the lifestyle, technology, hair, beauty and fashion industries. This experience has enabled him to form a strong knowledge of what it takes to stand out in any industry. Cameron will reveal some of the most important elements required to produce an ideal reputation and a lucrative business. His expertise can help raise the profile of any salon in the trade and to the consumer, while enhancing your image through visual merchandising, staff motivation and uncovering the limiting beliefs that stop many salons from reaching their full potential.

Cameron Pine

•EditorofINSTYLE magazine

•EditorofESTETICA magazine •Editorofstyleicons.com.au

Bamboo ConsultingHow do I run my business? This business workshop will bring you relevant, up to date information and tools to give your salon business new opportunities and will help your salon flourish in all the right areas.

tap into your salons potential

Timing180mins: refer to fold out for start times and dates

TopicsMeasuring, maximising and motivating your team:

•Thekeystotheultimate“ClientExperience”andhowto increase your profit with the clients you already have

•Simple and cost effective salon marketing to build and grow your clientele

•Understanding your salons day to day running costs and how they impact on your profit

ProgramA three hour presentation. This workshop will show you how to Tap into your Salons Potential and will arm you as a Salon Owner/Manager with the knowledge and systems to achieve your goal along with the tools to take back to the salon and implement with.

SuitabilityOpen to all Salon Owners or Managers

TrainersBrenda Perham from Bamboo Consulting


20bu

sines

s

Bamboo ConsultingA focus on developing new skills on how to set benchmark goals for up selling in salon services, and how to maximise selling retail. This will increase growth and salon turnover.

art of sellingTiming120mins: refer to fold out for start times and dates

Topics• Increasing in salon services

• Increasing retail opportunities

ProgramPresentation to develop and learn how to set benchmark goals for growing your salon business.

SuitabilityOpen to all

TrainersBrenda Perham from Bamboo Consulting/Technical Advisor


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