fsa store
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FSA Stores- Chris KellenAndrea Nyhus, Sales Development Rep
Friday, February 7, 14
Agenda1. Business Case Metrics
2. Customer Spotlight
3. Experience to Win
4. Working with Mobify
5. Process and next steps
Friday, February 7, 14
Mobify helps businesses delight their users through fast, responsive websites.
What is Mobify?
Technology
/ What is Mobify
Friday, February 7, 14
Mobify helps businesses delight their users through fast, responsive websites.
What is Mobify?
Technology
/ What is Mobify
+ Professional Services
Friday, February 7, 14
Thousands of developers and businesses use Mobify to optimize their websites for mobile
/ What is Mobify
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Business Case Metrics
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What You Can Expect
/ Intro to Mobify
TabletSmartphone
Due to:
+ 10 - 25% conversion
+ 2 - 20% AOV
+ 5 - 10% traffic
100 - 200%increase in revenue
20 - 30% increase in revenue
Due to:
+ 25 - 100% conversion
+ 2 - 25% AOV
+ 25 - 100% traffic
Friday, February 7, 14
/ What is Mobify
How Mobify Works
1. Start with your existing site’s content, images and resources.
2. Optimize your site’s style and layout for mobile devices.
3. Deliver a better, faster mobile
web experience.
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Customer Spotlight
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Results month-over-month
• +55% increased sales
• +16% increased AOV
Results year-over-year
• +391% increased sales
• +70% increased AOV
Customer Spotlight /
/ Customer Spotlight
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Customer Spotlight /
/ Customer Spotlight
Results
• +20% increased AOV
• 40% faster on tablet
devices than on desktop
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Customer Spotlight /
Results
• Mobile ROI in 22 days
• Triple digit growth across
smartphone and tablet
revenues year-over-year
• 25-30% faster on mobile
devices than on desktop
/ Customer Spotlight
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User Experience to Win
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Complex Product Display PageIncreased conversions and AOV
• Optimized layout for complex page structures and product selections
• Size, feature and color pickers
• Related products
/ User Experience to Win
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Fly-out NavigationMenu• Good for long or complex
navigation structures
• Mimics mobile app experience
• Never lose your page flow
• Permits multiple menus (one on each side)
/ User Experience to Win
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/ User Experience to Win
• Keeps CTA above the fold
• Reduces barriers to conversion
• Encourages multi-item purchases
Sticky Add-To-Cart
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/ User Experience to Win
Guided Checkout
• Reduces barriers to conversion
• Creates an engaging experience
• Encourages more form completions
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Time to Market
• Launch in 8-12 weeks
• See gains in engagement immediately
/ Working with Mobify
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Mobile Expertise
• Over 100 mobile websites built
• Flexible support packages
/ Working with Mobify
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Easy Integration
• Just like inserting a Google Analytics tag
• Minimized risk, low overhead
/ Working with Mobify
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/ Working with Mobify
Maintain Your Existing Workflow
• Seamless integration with all third party platforms
• Our technology partners include:
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Process and Next Steps
✓ Introduction to Mobify
• Business Overview
• Technology Introduction & Overview
• Discovery & Scoping
• Proposal Presentation
• Project Planning
• Kick Off
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