From Visions to RealityFrom Visions to Reality

to strengthen relations between higher education and research, and on cooperation with enterprises in the framework of “knowledge triangle”

(education-research-innovation)

to establish sustainable partnership between participating economically- and technically-oriented universities from four European Union countries and one Latin American country (Mexico)

PROJECT’S GENERAL OBJECTIVE

partnership built on a model of student exchanges combining study periods with applied interdisciplinary research focused on innovation transfer, and/or on supporting other kinds of relations between stakeholders from participating countries from two regions: Latin America & the Caribbean and the European Union

MODEL OF COOPERATION

Slovak RepublicUniversity of Economics in Bratislava (coordinator)

Slovak University of Technology in Bratislava Austria Vienna University of Economics and Business

Vienna University of Technology Czech Republic University of Economics, Prague SpainUniversity of Granada Mexico Institute of Technology and Higher Studies of Monterrey

PROJECT’S CONSORTIUM

Road show to Mexico Creative workshops Meetings with businesses/organisations Meetings with representatives of

participating universities Cooperation Agreement Final event in Bratislava, Slovakia Book about the REALITY project

ACTIVITIES

To explain and discuss:

How universities can help businesses/ organisations in their projects of internationalexpansion to Europe?

WORKSHOP’S OBJECTIVE

Examples of services:

• business development of innovative technologies and services

• market analysis• regional economic analysis• marketing strategies proposals• viability studies, etc.

SOME EXAMPLES

PARTNER INSTITUTION

OF THE UNIVERSITY„X“

IN ITS HOME COUNTRY

PARTNER INSTITUTION

OF THE UNIVERSITY„Y“

IN ITS HOME COUNTRY

UNIVERSITY „X“ (in a EU

country)

UNIVERSITY „Y“ (in a LA

country)

CENTRE CENTRE

AGENCY AGENCY

MODEL OF UNIVERSITY NETWORK

What kind of services would be more useful for Mexican businesses/other organisations (SMEs, Chambers of Commerce, Agencies, etc.)?

What are the key drivers and barriers for launching successful high tech products to Mexico?

What are specific needs of Mexican customers / companies for accepting European high tech products and innovations?

QUESTIONS FOR DISCUSSION

www.fromvisionstoreality.sk

CENTRES OF EXCELLENCE Slovak University of Technology in Bratislava,

SlovakiaHI-TECH CENTER

Vienna University of Technology, Austria Vienna University of Economics and Business,

Austria University of Economics in Bratislava,

SlovakiaGRANADA UNIVERSITY-ENTERPRISE FOUNDATION

University of Granada, Spain

……..

CONSORTIUM‘S ACHIEVEMENTS

SLOVAK UNIVERSITY OF TECHNOLOGY CENTRES OF EXCELLENCE

applied research and cooperation with industry

• SMART – technologies, systems and servicescooperation in fields of micro- and nanoelectronics, sensors, photonics (in femtosecond

scale), artificial intelligence, automation, cybernetics, telecommunications and computer science

• FLOOD PROTECTION systemsdeveloping integrated flood protection systems with the support of eco systems in a

catchment area (under UNESCO international hydrology programme)

• URBAN INFRASTRUCTUREinfrastructure planning and development in relation to globalisation, rise of the

knowledge economy along with increasing environmental concerns

• ENERGY - renewable energy sources applied research in using biomass, organic polymeric materials, solar and hydro

energy for heat and power and production

• 5-AXIS MACHINING exploitation of the new 5 axis machining solutions for cutting machines

• MATERIAL ANALYSIS (metal and non-metal)changing of a structure and properties of coatings on selected metal materials

through modifications in the chemical and phase composition („physical metallurgy“)

SLOVAK UNIVERSITY OF TECHNOLOGY CENTRES OF EXCELLENCE

Research topics assigned by Slovak team

• CONTRIBUTION TO HUMAN SPINE SCOLIOSIS TREATMENT USING BIOMECHANICAL MODEL BASED ON X-RAY PICTURES

• UTILIZATION OF GAZE TRACKING IN CROWDSOURCING OF AN IMAGE PROCESSING TASK

• VULNERABILITY ASSESSMENT OF SIMPLE DWELLING MASONRY HOUSES SUBJECTED TO EARTHQUAKE EFFECTS

RESEARCH TOPICS

CROSS-BORDER ETC RESEARCH PROJECT HITECH CENTERwww.hitechcentrum.eu

Project partners (TU Vienna , WU Vienna, UEBA, INiTS incubator)

GOALS

• Development of the testbed concept to prepare the market entry for

high-tech products and to validate marketing concepts

• Market research services for companies with high-tech products

• Preparation of marketing strategies for innovative high-tech

products

• Support for start-up companies and innovative enterprises with a

focus on high-tech products and technologies

• Specific market research tasks and business development for start-

up companies and innovators

• Co-operation with partner-universities in the field of market

research and marketing strategies

CROSS-BORDER ETC RESEARCH PROJECT HITECH CENTER

TARGET GROUPS in Austria and Slovakia

• High-tech developers

• Technical and technological research companies

• Start-up companies

• Technical universities, faculties and departments

• Students interested in high-tech marketing

CROSS-BORDER ETC RESEARCH PROJECT HITECH CENTERACTIVITIES

• Market research to define new target groups for innovative high-

tech products in Austria and Slovakia

• Education and training of experts and professionals for high-tech

marketing in the B2B and B2C field

• Workshops in the high-tech marketing research field and

development of strategies for high-tech SMEs

• Preparation and support of market entries of start-up companies

with high-tech products (marketing testbeds)

• Open space workshops for business and research teams – in Vienna

and Bratislava

• Implementation of a training course in high-tech marketing at

universities and universities of applied sciences – in Austria and

Slovakia

RESEARCHMARKETING TESTBEDS

Marketing testbeds focus

•on the preparation of the market entry for high-tech products

•on the validation of marketing concepts

•on targeting the phenomenon of multidisciplinary communication in the

field of buying center situations in business-to-business markets

•on reducing the risk of failure of young entrepreneurs

•on drivers and barriers of the market entry

•on acceptance/resistance/rejection of technologies or high tech products

Testbeds developed during the Hitech-Center project:

• Testbed for scouting robot for fire brigades / early warning signals

in mining

• Testbed for Medical robots

• Testbed for Phase Change Material

• Testbed for innovative 3D procedure for wooden materials

Research topics assigned by Austrian team

• BLUE DANUBE ROBOTICS–Market Potential

• SIMPLEWISH – Business Model

• TAUROB – International Marketing Strategy

RESEARCH TOPICS

Research topics assigned by Czech team

• MULTI-CRITERIA ANALYSIS OF THE ENVIRONMENT QUALITY IN CITIES - Based on the comparison of one Mexican and one Czech city

• COMPARISON OF THE EFFICIENCY OF SOLAR ENERGY USE IN MEXICO AND THE CZECH REPUBLIC

• EFFICIENCY OF COSTS/EXPENSES OF ENVIRONMENTAL PROTECTION -Cleaner technology

RESEARCH TOPICS

21

Se articula a través de dos organismos

OTRI – Oficina de Transferencia de Resultados

Fundación General UGR-Empresa

La Universidad y la empresa

22

 

Oficina de Transferencia de Resultados de

Investigación (OTRI)http://otri.ugr.es

La OTRI es la unidad encargada de promover, potenciar y difundir a la sociedad los resultados de investigación generados por los grupos de investigación de la Universidad de Granada.

Fundada en 1989, está integrada orgánicamente en la Delegación del Rector para la Transferencia, Innovación y Empresa, y ha sido reconocida por la Consejería de Innovación, Ciencia y Empresa como Agente del Sistema Andaluz del Conocimiento para potenciar la relación entre la Investigación, Innovación y la Empresa.

Transferencia del ConocimientoOTRI

23

 

Área de Prácticas• Nº de alumnos en prácticas: 2.418

Área de Promoción de Empleo•Agencia de Colocación de la Universidad de Granada•Orientación Laboral

•Acciones grupales (Talleres)•Unidad de Orientación para el Empleo de Universitarias (UNIVERTECNA).

•Orientación Administraciones Públicas y Prácticas Transnacionales•Programa de Adquisición de Experiencias Profesionales para el Empleo•Otras Actividades de Promoción de Empleo

•Feria Internacional de Empleo•Concurso de Junior Empresas

Tiene la finalidad de conectar a los estudiantes

con la empresa y con su futura actividad

profesional; orientar y facilitar la inserción laboral de nuestros

estudiantes y titulados, así como llevar a cabo

una constante prospectiva sobre la

demanda de empleo y el mercado de trabajo.

Servicios a los estudiantes

Centro de Promoción de Empleo y Prácticas en Empresas

Thanks for AttentionThanks for Attention