from the spreadsheet to the front page of reddit: turn your data into killer content
TRANSCRIPT
NOW YOU KNOW | BRANDWATCH.COM #NYKCON
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From the spreadsheet to the front page of RedditTurn your data into killer content
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What is Reddit?
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Submission Title
Source
Image Preview
Submitter
Vote Tally Flair
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542m monthly visitors
Why should you care about Reddit?
9thmost visited website
Opento everyone
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How We Do It
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• What’s in the news?
• What are people talking about?
• What can you add?
• Who are you targeting?
• What can you talk about with
authority?
Step One: Choosing a Story
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Step Two: Collect Your Data
• Brandwatch Platform
• Proprietary data
• Surveys
• Open Data
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• Trends
• Demographics
• Sentiment
• Related Topics
• Unexpected Insights
Step Three: Find Your Unique Angle
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Step Four: Create Content
• Give context
• Embed social posts
• Create data visualisations
• Tell the story
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Data Visualisation Tools
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The Mario Angle
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The Reddit Submission
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The Results
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236k unique pageviews
What can Mario’s nipples get you?
966social shares
4pieces of press coverage
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Takeaways
• Use Reddit properly
• Find the right story
• Bring in something new
• Create decent content
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Now You Know