reddit churn analysis
TRANSCRIPT
FeaturesBody of First Comment
Responses to First Comment
Time ofFirst Comment
word_countlong_postis_response(sentiment)
responses_totalhas_long_responsehas_short_responseresponses_avg_word_ctresponses_ups_avg(ups)(has_ups)(downs)(has_downs)
datetime_of_dayday_of_weekday_of_year
() = Dropped due to data quality issues
FeaturesBody of First Comment
Responses to First Comment
Time ofFirst Comment
word_countlong_postis_response(sentiment)
responses_totalhas_long_responsehas_short_responseresponses_avg_word_ctresponses_ups_avg(ups)(has_ups)(downs)(has_downs)
datetime_of_dayday_of_weekday_of_year
() = Dropped due to data quality issues
Included in final model
=
Receiving a response is the strongest predictor of commenting again
Users whose first comment in /r/politics received at least one response had 75% better odds of commenting again compared to users whose first comment received no response
75% ꜛ better odds of commenting again
Receiving a response is the strongest predictor of commenting again
Users whose first comment in /r/politics received at least one response had 75% better odds of commenting again compared to users whose first comment received no response
75% ꜛ52%'ꜛResponse <20 words
103%'ꜛResponse >20 words
better odds of commenting again
Recommendation: A/B Tests
Moderators respond to first-time commenters
Recommend active users to respond to new users’ first comments
Product Levers
Operational Levers
Thanks!Boaz [email protected]
LinkedIn: BoazGTwitter: @BoazGurdinSlideShare: BoazGurdinGitHub: BoazGurdin