from slack to act! converting clicks to cash in 3 steps
TRANSCRIPT
CONVERTING CLICKS TO CASH IN 3 STEPS
FROM SLACK TO ACT!
Andrew LittlefieldNonprofit Fundraising Marketer at WeDidIt
Rory GreenAssociate Director of Development, Simon Fraser University
Maeve StrathyFundraising Professional
Step 1. Engaging Online Supporters in Real-World Actions
Step 2. Cultivating Donors and Soliciting Mid-Level Gifts
Step 3. Identifying Major Gift Potential
Step 1. Engaging Online Supporters in Real-World Actions
What Does Online Support Look Like?
Image illustrating motivations for support
Motivations
Social Media Action Donations
• Strong emotions
• Personal connection
• Sense of injustice
• Desire to change something
• Wants public to know their stance
• Personal connection
• Connected via friend or family
• Sense of duty/obligation
• Not something that is always broadcasted
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Make a Plan
• Designate a leader • Delegate tasks• Prepare materials
Test!
The Path of Least Resistance
Use a Strong Call-to-Action
Opens the door for future communications
SM posts
Engage
Direct towards action
Give them a place to land
Follow up and build relationship
“We must save the wild Bolivian ferrets! #FerretsHaveFeelings”
Like, retweet, follow, share, etc.
“@FerretFriend Great insight! Take the pledge to abstain from eating ferret meat?”
Easy pledge landing page
Thank you emails, follow up action, inform on outcomes.
Be a Part of the Conversation
Be Visible
SM posts
Engage
Direct towards action
Give them a place to land
Follow up and build relationship
“We must save the wild Bolivian ferrets! #FerretsHaveFeelings”
Like, retweet, follow, share, etc.
“@FerretFriend Great insight! Take the pledge to abstain from eating ferret meat?”
Easy pledge landing page
Thank you emails, follow up action, inform on outcomes.
SM posts
Engage
Direct towards action
Give them a place to land
Follow up and build relationship
“We must save the wild Bolivian ferrets! #FerretsHaveFeelings”
Like, retweet, follow, share, etc.
“@FerretFriend Great insight! Take the pledge to abstain from eating ferret meat?”
Easy pledge landing page
Thank you emails, follow up action, inform on outcomes.
Special Private Q&A
blog.wedid.it/subscribe
#DonorLove Rendevous
May 11th, 2016 | TorontoDonorLove.ca
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