from positioning to purpose - andreas ostendorf - sb'15 barcelona
TRANSCRIPT
ANDREAS OSTENDORF VICE PRESIDENT FOR SUSTAINABILITY, ENVIRONMENT AND SAFETY ENGINEERING, FORD OF EUROPE
“History is more or less bunk. It’s
tradition. We want to live in the
present, and the only history that
is worth a tinker’s damn is the
history that we make today.”
Henry Ford
People of Barcelona
add up to 3 days each
year onto their commute to
ensure they get to work
on time
Data Driven Healthcare The Gambia
Parking Spotter Atlanta
Painless Parking London
Info Cycle Palo Alto
L.A. Parking Lot Los Angeles
Future of Mobility Argentina
Accessory Challenge Johannesburg
City Mobility Lisbon
Traffic Tamer London
Monsoon App Downpour Mumbai
Sumurr Golden Hour Delhi
Mobility Integration Chongqing
Urban Commun-ter Shanghai
Sumurr mHealth Tamil Nadu
Proposed Australia Accessory Challenge Australia
Big Data Drive Dearborn
Fleet Insights Dearborn
Data Driven InsuranceLondon
Remote Reposi- tioning Atlanta
City Driving On-Demand London
Dynamic Social Shuttle London
Car Swap Dearborn
Ford Carsharing Germany
Share Car Bangladore
Rapid Re-Charge & Share Dearborn
UK Government Research London
Handle on Mobility (E-Bike) London/ Global
Personal Mobility Experience RWTH Aachen