from information to knowledge
DESCRIPTION
From Information to Knowledge. Handling information when writing your thesis. From Information to Knowledge. Search – choose – read ! … and search again. Searching takes time! Skim or browse the result for relevant and ” may be relevant” texts . Use title , abstract, keywords . - PowerPoint PPT PresentationTRANSCRIPT
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From Information to Knowledge
Handling information when writing your thesis
Betina B. Sjøstrøm AU Library Fuglesangs Alle, Spring
2014
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From Information to Knowledge
Betina B. SjøstrømAU Library Fuglesangs Alle, 2014
• The process of searching and learning
• Mapping your topic and finding search terms
• Sources and searching
• References
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Search – choose – read! … and search again Searching takes time! Skim or browse the result for relevant
and ”may be relevant” texts. Use title, abstract, keywords.
Use your newly acquired knowledge to conduct new searches!
Betina B. SjøstrømAU Library Fuglesangs Alle, 2014
ETC’s brand awareness
PR strategies
Fournier (1998)
Fournier & Avery
(2011a)
Marketing communication
Fashion bloggers and communities
Relations between consumers
The meaning
of fashion
identity
Fashion, identity and
relation
Brainstorm insight: Brand relations are vital in order
for fashion brands to create awareness
Cova & Cova (2002)
New media – new
consumers
Mangold & Faulds (2009)
Susanne Thrige AU Library Fuglesangs Alle, 14.3.2013 4
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Mapping a topic > search terms Extract relevant terms from your map Think of variations of words;
more general, more specific, synonyms Remember that you can’t use sentences
when you search; ”consumers relation to other consumers” Extract terms; consumer AND relation(s) Or: consumer relations
Be open for inspirationBetina B. Sjøstrøm
AU Library Fuglesangs Alle, 2014
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Search techniques AND/OR/ NOT Truncation
Aware* Phrase search,
”marketing communication”
Betina B. Sjøstrøm AU Library Fuglesangs Alle, 2014
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Chain search by use of a known sources Use a known source for further
searching on: Author name; what else has the author
written? Reference list; which sources are used? Citations; who has cited the source in
their reference list? Use a citation database!
Betina B. SjøstrømAU Library Fuglesangs Alle, 2014
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Some (relevant) databases Subject/Info type Database nameMainly articles within advertising, marketing, business, communication ect.
Business Source CompleteABI Inform Communication and mass media complete
Market information and Advertising(reports, articles)
PassportWorld Advertising Research Center (WARC)Indeks Danmark/GallupAdforum
Citation databases ScopusWeb of Science
Betina B. Sjøstrøm, Fuglesangs Alle, 2014
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Management of References Keep track of your references, add
citations in the text and create reference list
Free tools online Refworks and End Note – support from
AU Library
Betina B. SjøstrømAU Library Fuglesangs Alle, 2014
Ellis, D. (1989) A Behavioural Approach to Information Retrieval System Design. Journal of Documentation, 12(3), 171-212.
Massey, J.E. (2004) Managing Organizational Images: Crisis Response and Legitimacy Restoration. In Millar, D.P. and Heath, R.L. (ed.) Responding to crisis: A Rhetorical Approach to Crisis Communication, Mahwah, New Jersey: Lawrence Erlbaum Associates, 233-246
Meyerhoff, M. (2012) Discourse Analysis: An Introduction, 2nd edn. London: Bloomsbury.
Research Group for Knowledge Communication, Aarhus University (2012) Knowledge Communication.Available at: http://www.asb.dk/article.aspx?pid=6212&lang=en-gb [Accessed 17 October 2012]
Article
Book
Chapter
Website
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To recognize and create references
Avoid plagiarising – use: ”Academic Practice: Guidelines for Staff and Students” by Sandro Nielsen and Carmen Heine, BCOM
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Good to know… Book a Librarian
http://library.au.dk/en/borrowing-and-returning/book-a-librarian/
Courses on Refworkshttp://library.au.dk/guides/referencehaandtering/refworks/
Access to databasesAU Library http://library.au.dk/(choose Databases )
Betina B. SjøstrømAU Library Fuglesangs Alle, 2014
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To sum up…
Betina B. SjøstrømAU Library Fuglesangs Alle, 2014
• The process of searching and learning
• Mapping your topic and finding search terms
• Sources and searching
• References