from gut feeling to data driven marketing: 50% more affiliate profit

From gut feeling to data driven marketing 50% more affiliate marketing profit

Upload: shop2market

Post on 29-Jul-2015

30 views

Category:

Marketing

1 download

Report

Download

Tags:

Embed Size (px):

TRANSCRIPT

Page 1: From gut feeling to data driven marketing: 50% more affiliate profit

From gut feeling to data driven marketing 50% more affiliate marketing profit

Page 2: From gut feeling to data driven marketing: 50% more affiliate profit

Cross-channel profit maximisationAbout Omoda

Page 3: From gut feeling to data driven marketing: 50% more affiliate profit

About Omoda

• Shoe retailer since 1962• Online businesses in The Netherlands,

Belgium, France and Germany• Offline stores in The Netherlands• Ambition to become market leader• Won awards for best web shop

Background Interview Maurits van Gemeren

Page 4: From gut feeling to data driven marketing: 50% more affiliate profit

A gut feeling

Page 5: From gut feeling to data driven marketing: 50% more affiliate profit

• Commissions were not fairly distributed• Websites that barely promoted our brand

received lots of allocated orders • Website that promoted our brand

extensively, scarcely showed allocated orders

• We don’t work with cash back and voucher codes

• Yet these sites show great sales numbers

Gut feeling in affiliate marketing

“I knew something wasn’t right, but I couldn’t justify my gut feeling”

Page 6: From gut feeling to data driven marketing: 50% more affiliate profit

Our challenge was being able to justify which publishers are valuable to our sales.

Page 7: From gut feeling to data driven marketing: 50% more affiliate profit

Approach

Last clickThe last publisher within the customer journey receives the entire order value commission

Cross channel attributionEvery publisher in the customer journey receives a certain percentage of the order value

Different models

Stop order allocation based on the last click model

Start order allocation based on the contribution model

Page 8: From gut feeling to data driven marketing: 50% more affiliate profit

Customer journey

Page 9: From gut feeling to data driven marketing: 50% more affiliate profit

Approach

Page 10: From gut feeling to data driven marketing: 50% more affiliate profit

We switched model in three steps

1. Basket FreezeNo new cookies can be placed on the customer’s computer once they’ve entered the check out page.

2. Publishers list We only want to work with publishers that suit our brand. After data based analyses we created a new and valuable publishers list

3. New commission categoriesWe created new commission categories. When a publisher shows high contribution based on Shop2market data, we rewarded the publisher with a higher commission category

Three steps

Page 11: From gut feeling to data driven marketing: 50% more affiliate profit

Results

Page 12: From gut feeling to data driven marketing: 50% more affiliate profit

Results

• eCPC increased by 8,94%

• Increased commission percentage by 39,12%

• Increased profit by 54,76%

• Some publishers even showed an increased profit percentage of 100%

Go to interview http://www.shop2market.com/news/50-affiliate-marketing-profit

http://www.shop2market.com/news/50-affiliate-marketing-profit

Page 13: From gut feeling to data driven marketing: 50% more affiliate profit

We maximiseyour profit

www.shop2market.com

OBJECTIVES - Pediatric Home Carepediatrichomecare.com/doc/nursing_docs/education/Seizure...• aura- feeling deep down/gut feeling, rising up from the abdomen/chest, emotional feelings

What Women Need To Succeed: Self-Trust, Mindset And Gut Feeling | Fempreneur Summit, 9 June 2016, Berlin

A GUT FEELING ABOUT ENZYMES

· PDF filegut- 11 gut- 12 gut- 13 gut- 14 gut- 15 gut- 16 gut- 17 gut- 19 gut- 20 gut -21 gut- 22 gut- 23 gut- 24 gut- 25 gut- 26 gut- gut- 28 gun- 26 gun- gun -28 gun -29

What’s your gut feeling? - Homepage - Love Your Gut · gut healthy? What’s . your. gut feeling? ... supported by Yakult UK Limited. ... The Digestive Health Assessment is intended

Session 2 Lecture 2 What Defines a Healthy GIT Microbiome ... · The Microbiome-Gut-Brain Axis The linkage between gut and brain is old, i.e. “having a gut feeling” and napping

It More Than Just a Gut Feeling

A GUT FEELING ABOUT ENZYMES... Devin B. Houston, Ph.D. President Houston Nutraceuticals, Inc AUTISM ONE CONFERENCE CHICAGO, IL MAY 2008

Fixing Affiliate Marketing - Ben Edelmannetwork, affiliate program manager, affiliate Affiliate earns commission if … • User requests affiliate web site • User clicks affiliate’s

Microsoft€¦ · Web viewwords, it was thinking about our thinking while thinking, thus making our thinking better. System one thinking being your initial feeling or your gut feeling

gut feeling BRANDBOOK - Tobias Alexander Smitalexsmit.weebly.com/uploads/2/3/8/5/23856094/gut_feeling_brandbook.pdfwaardes. het onderbuikgevoel moet goed zitten. In dit document leest

The “Gut Feeling”: Breaking Down the Role of Gut …...REVIEW The BGut Feeling^: Breaking Down the Role of Gut Microbiome in Multiple Sclerosis Samantha N. Freedman1,2 & Shailesh

Hire The Best Person Every Time: More Than A Gut Feeling

Get a better gut feeling Brochure

Quelle est la perception du “ gut feeling ” dans la prise

The Extremely Intuitive Romantics. A philosophy based on intuition, or “gut feeling,” rather than rational, logical evidence

Diet, microbiota and the immune system: A gut feeling about type … · Diet, gut microbiota and Western lifestyle diseases From Maslowski and Mackay Nat. Immunol 2011 Type 1 diabetes

More Than a Gut Feeling: Utilizing a Subspecialty Medical ... · and ulcerative colitis ... Stress Related to Hospitalization ... •Psychiatric comorbidity- Depression, anxiety,

Inflammation Meets Metabolic Disease: Gut Feeling Mediated ...by GLP-1. Front. Immunol. 7:154. doi: 10.3389/fimmu.2016.00154 inflammation Meets Metabolic Disease: Gut Feeling Mediated

ServiceAtlas Möbelhandel 2018 - servicevalue.de · sehr gut westwingnow.de gut porta.de gut allnatura.de gut homelife24.de sehr gut whos-perfect.de gut otto.de gut Ikea.de gut hoeffner.de

Halo Effect/Horns/Devil Effect The Contrast Bias The Gut Feeling Stereotyping Generalizations Dynamics of Interviews Lipschultz, Jeff. Don’t Be a Victim

Want to amplify your gut health benefits?d2xz00m0afizja.cloudfront.net/cdn/shareables/products/...We’ve got a gut feeling – you’re going to love it. A strong, healthy gut can

The Second Brain & The Gut Feeling

Hire The Best Person Every Time: More Than A Gut Feeling Kelley School of Business X420 Discussion Session # 38

A Good Gut Feeling - Ebook · A Good Gut Feeling Gut health is currently a hot topic and for good reasons. It is often assumed however, that we understand what gut health means and

What’s your gut feeling? · keep your gut healthy? Love Your Gut is an initiative of Yakult UK Limited, ... The Digestive Health Assessment is intended as a guide only for use by

DeutschBuch gut!DeutschBuch gut!DeutschBuch gut!DeutschBuch gut!DeutschBuch gut!DeutschBuch gut!DeutschBuch gut!DeutschBuch gut!DeutschBuch gut!DeutschBuch gut!DeutschBuch gut!DeutschBuch

It More Than Just a Gut Feeling The Digestive System

HOW TO BRIDGE THE DISTANCE BETWEEN BUSINESS …...a brand is a person’s gut feeling about a product, service, or organization. neutronllc.com

BEING THE BRAND - · PDF fileMarty Neumeier, Zag “A brand is a customer’s gut feeling about a product, service, or company.”

Alley-OoP! Freestyle Festivalcms.pegasomedia.it/public/allegati/130/alley_presentazione.pdf · 10 - Aloiki Longboard design 11 - Skate'n'Love 12 - Wald Skateboards 13 - Gut Feeling

Affiliate Marketing, Anda Jutawan Affiliate

True Gut Health 30-day reboot! · True Gut Health 30-day reboot! Good health begins with the health of your gut and having the proper balance of bacteria – this is the key to feeling

More Than a Gut Feeling

Tanvi Shinde - University of Tasmania Shinde Faculty of Science Engineering & Technology (SET) School of Land & Food Improving gut defence for soldiers Oh! What a happy gut feeling!!