from engagement to intelligence: striking the balance in social media at the met alex coley,...
DESCRIPTION
Alex Coley, former Head of Digital Services at the Metropolitan Police, talks about how the police use of social media has been transformed in the wake of the riots of last summer. As private and public organisations move towards service models in digital, Alex talks about the difficult balancing act the police face in engaging through social media while also monitoring the same channels for intelligence. From Scotland Yard to the Met Special Operations Room, the Home Office and the Foreign Office, social media has been on a journey in the corridors of power over the last year. This is that story.TRANSCRIPT
From Engagement to Intelligence: Striking the Balance in Social Media at the Met
Social Media vs The Police
Forum grafitti vs National Epic
Royal plot vs Royal patronage
Pamphleteers vs Petitioners
Who do you believe?
Official sources vs Social communities
How the crowd handles misinformation
Did the media stir things up more?
So what happened next?
“The MPS accepts that it has been too risk averse in its use of social media and that this is not a
viable state of affairs to sustain.”
“The MPS has undertaken significant work to sharpen its use of social media and digital communications to engage more widely with the people of London.”
Community policing
Specialist policing
Corporate and campaign messaging
Police stories bringing the brand to life
A few twitter stats
32 Borough twitter accounts - 55,490 followers
6 Specialist twitter accounts - 144,297 followers
200,000 total followers
1 central management tool
Bring it all together
Telling a story with video is good brand engagement
Telling a story with live video during a protest march is game changing
For real change, your leadership must embrace the future
Integrating other media in a syndicated platform
Operations and intelligence
“The Home Office have agreed to fund the MPS in developing social media intelligence”
Harnessing your own crowd1,065 police officers using twitter officially
Thank you.. any questions?