from diorama to digital: video solutions at the rom
DESCRIPTION
Slides presented by Randy Dreager and Brian Porter as part of a panel session entitled "Make it Modern -- Make it Great!" at the 2009 AAM conference. Brian Porter is the Asst. Vice President, New Media and Randy Dreager is an Audio Visual Specialist at the Royal Ontario Museum in Toronto.TRANSCRIPT
Engage The World…Online
From Diorama to Digital: Video Solutions at the ROM
Make it Modern, Make it Great AAM Annual Meeting, Philadelphia
May 3, 2009
From Diorama to Digital: Video Solutions at the ROM
Brian [email protected]
Twitter: briporter
Facebook: Brian Porter & Royal Ontario Museum
Randy [email protected]
Say Hello to Gordo:
New Media Resources•Information Technology Services
Web/database/network/systems
•Media ProductionsVideo/television/multimedia & exhibition/gallery AV
•Web DevelopmentFlash development, interface design, social media
•PublicationsCo-publishing/academic/catalogues
•Ivey Imaging CentrePhotography/scanning/copying/3D imaging
Rights and Reproductions –asset licensing
Digital Media Assets co-ordinator
ROM Video/Display Approaches
• Flash-based video kiosks & flat screens• Dataton Watchout - multi-screen digital production and display software system • HiDef media players/projection• Audio interactive kiosks and soundscapes• Audio guide tours• Immersive experiences utilizing light/sound• Digital signage
• Why do frogs love St. Patrick’s Day?
• It’s the only day they don’t have to change their outfits.
At Risk: Golden Toad
Schad Gallery of Biodiversity
Schad Gallery of Biodiversity
Three Core Themes
Three Major Zones
• Life is diverse• Life is
interconnected• Life is at risk
• Biodiversity Spine• Ecosystem Experiences• Earth Ranger Studio
Interactive Touch Screens
Overview• 12 high-tech interactive
multimedia screens throughout gallery
• More than 150 videos augment displays or story lines.
Schad Gallery of Biodiversity
Earth Rangers Studio
Schad Gallery of Biodiversity
• Power of One Show
• 15 Min. Multimedia• Snowy owls,
servals, lemurs & kestrels
• 200,000 visitors
Earth Rangers Trailer
Lighting racks
additional flat screens
103” flat screen
Social Media PlansDistinct Web Site
Video Content
• Video blog, Twitter, Flickr• Contests, polls, ants webcam
• Earth News, Green jobs• Behind the Scenes
• Embedded feed• Special channel
YouTube
From Diorama to Digital: Video Solutions at the ROM
Earth Treasures Gallery
EarthEarth Treasure
Digital Gallery
Touch-screen interface
• allows students to explore and manipulate virtual artifacts as they meet ROM curators and educators via screen projection
• another step in providing public onsite/online access to collections
Interactive Donor Wall
Interactive Donor Wall
Digital Signage
Lessons Learned• organize internally – be in-house strategic• invest in camera and microphone• repurpose content for other applications • post videos to YouTube & other video sites• think social media – video blogs, viral mkting• develop digital assets – rethink rights approach• watch/consult other (cultural) organizations• content first, polished perfection second…• Just Do It
