from apples to augmented cognition (current and future trends in mobile)
DESCRIPTION
There were over 1 Trillion text messages sent across the globe last year. In more than 60 countries, there are more connected mobiles than there are people. We usually notice that our mobile is missing before we notice a missing wallet or keys. Mobiles have become one of the most important electronic devices in our lives, enabling unprecedentedlevels of communication and entirely new business opportunities that drive a trillion-dollar industry. Since the Apple iPhone, we have entered yet another wave of mobile innovation that is rapidly headed to a world where nearly every task in our lives, including thinking, will be augmented by mobiles. Paul Golding is one of the world's prominent experts in this exciting field, with over 20 years of experience. He has 16 patents in the core technology and has worked for major companies and brands all over the world. He is a leading author and speaker and advises many companies at the board level.TRANSCRIPT
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Copyright Paul Golding, 2011http://wirelesswanders.com
“From Apples to Augmented Cognition”Current & Future Mobile Trends
May 2011
Friday, 13 May 2011
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Some numbers:21 years in mobile16 patents (mobile chip design)5 continents4 books1st mobile apps co. in Europe1st mobile internet portal1st push email solution
*connFu is a cloud-telephony platform
Why listen to this guy?
Paul GRoles:Mobile Product StrategyDeveloperChief Apps Architect MotorolaAdvisor to corps !10k - !10BFounded the O2 IncubatorMentor at Springboard IncubatorconnFu* Master at O2
Friday, 13 May 2011
3Written a few books...
Innovationis for
Everyone
31 innovationhabits
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4
I shouldcall Bob
Not so long ago we didn’t “need” mobiles...
Friday, 13 May 2011
5From Islington to Iran
Mobiles are everywhere
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6Indoors and outdoors, they consume attention...
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“fish don’t know water exists... until beached”
Marshall McLuhan
ImmersiveAnd we need them like a fish needs water...
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In 59 countries:
>
A device most of us have most of the time...
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Global textmessages
200,000per second
Six Trillion
A global communication phenomenon
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The average teensends or receives
text messagesevery month
A lot of communications power...
Source: comScore
Friday, 13 May 2011
10
The average teensends or receives
text messagesevery month
3,33915 s per text ~ 14 hours of attention
(15-24 yrs average 9 hours per month SN sites)
A lot of communications power...
Source: comScore
Friday, 13 May 2011
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Things we carry...The carry principle...
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11
Things we carry...The carry principle...
Friday, 13 May 2011
12The “pre-history” of mobile...
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A is for...The mobile is dead...long live the...
2007...
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14There’s an app for that...
2009...
A is for...
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Copyright Paul Golding, 2010
Texting, talking
Mobiles are “everyware”
A new era of mobile...
Doing
(Voice + Text + Data)
Organise lunchDetect offersFind a popular placeShare video clipsHail a taxiLocate “friend of a friend”Compare shopping pricesScan & Share the billPin feedback in mid-airSwap stuffDo everything?
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Source: comScore
The trend is apps...
40% UK 35% UK
Friday, 13 May 2011
17Visitors from Planet Google...
A is for...Friday, 13 May 2011
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Apples
Copyright Paul Golding, 2010
The consumerization of smartphones...
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Apples
Copyright Paul Golding, 2010
AndroidsThe consumerization of smartphones...
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Apples
Copyright Paul Golding, 2010
Androids
Dec 2010 - 50.3% devices sold = smartphones ~35% penetration (UK)
~70% growth
The consumerization of smartphones...
Friday, 13 May 2011
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Apples
Copyright Paul Golding, 2010
Androids
Dec 2010 - 50.3% devices sold = smartphones ~35% penetration (UK)
~70% growth
“everyware”
The consumerization of smartphones...
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+951% EU5
+115% EU5
Source:Asymco
(via VisionMobile, Tomi Ahonen)Source:
comScore
“platform wars”And now mostly a 2-horse race...
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...of the revolution
Millions of transistors!
Moore’s Law...
1 GHz
Hidden engine...
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What we really carry...21
A computer!
We carry a computer all day long...
Some metal...
Some leather...
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Inert
COMPUTER#two
COMPUTER#one
Actually, we carry two of them...
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!"#$%&'()*+(,
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1-%"-/&922*:*+-)*%*+,
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But it’s more than just a computer...
A computer with senses...Friday, 13 May 2011
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!"#$%&'()*+,,-./
!
"
#
$
Augmented Reality
We can surf the real world...
Friday, 13 May 2011
25Real-world connectivity
Money
Access
Body
Engines
Metering
Control
Security
Friday, 13 May 2011
25Real-world connectivity
Money
Access
Body
Engines
Metering
Control
Security
Friday, 13 May 2011
26Today we carry these...
Friday, 13 May 2011
27Tomorrow we carry this...
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!""#$%%#&'()*+"',,%-&.%/0112003/20/
%45"&(+%!6&."***
%7&"-!%"68#6.&"'.6%**
%!986%75:;97+%**
%".&5:6.+%76&.%**
There’s a URI for that...
Internet of Things
Friday, 13 May 2011
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!""#$%%#&'()*+"',,%-&.%/0112003/20/
%45"&(+%!6&."***
%7&"-!%"68#6.&"'.6%**
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There’s a URI for that...
Internet of Things
Friday, 13 May 2011
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!"#$%&'"
(%)!#*"
!"#$%&'"
+!),"((&-*
!"#$%&'").%+.%
/&(%!&0.%"12("-()!2*!&1(
“Sensor Net”
Streaming sensor data to the cloud...
Big Data!
Creating value from unthinkably large amounts of data
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Inert
!"#$%&'()*+(,
!-./0&1"2+-3$-/*,
4-.2$&56',
7"+*2%"-/&'-)3(88,
4-.2$&4*)3*+(%.+*,
1-%"-/&922*:*+-)*%*+,
;*)-%*<8*/8"/#&=:.*%--%$,
TheCloud
Which is smarter?
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“Real Right time”Right-time Web
Social stream
Information stream
Entertainment stream
Event stream
Sensor stream
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!"#$%&'()*+(,
!-./0&1"2+-3$-/*,
4-.2$&56',
7"+*2%"-/&'-)3(88,
4-.2$&4*)3*+(%.+*,
1-%"-/&922*:*+-)*%*+,
;*)-%*<8*/8"/#&=:.*%--%$,
Connected to streams in the cloud...
TheCloud
Social stream
Information stream
Entertainment stream
Event stream
Sensor stream
Friday, 13 May 2011
What is smart?
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Augmented cognition:
Person + right-time computer ! personalized computing
= new person!
The augmented human...
Smartphone = smarter peopleFriday, 13 May 2011
35Where are we headed?
100 GHz100 Mbps100 TB
The not-so-distant future...
Just imagine the possibilities...Friday, 13 May 2011
@pgolding
(C) Copyright Paul Golding, 2010
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Thank You
Friday, 13 May 2011