zeke ashton apples to apples

30
?tg miiumj Xproia   vmju` oiv`stoia hciar`ss  Mproj 5, >;=5 Jms R`ams, IR  Mppj`s tc Mp pj`s V`l` Msgtci, H`itmur Hmpotmj [mrti`rs  www .Rmju`Oiv`stoiaHciar `ss.hcd

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8/12/2019 Zeke Ashton Apples to Apples

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?tg miiumjXproia  vmju` oiv`stoia hciar`ss

 Mproj 5, >;=5 • Jms R`ams, IR 

 Mppj`s tc Mppj`s

V`l` Msgtci, H`itmur Hmpotmj [mrti`rs

 www.Rmju`Oiv`stoiaHciar`ss.hcd

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V`l` Msgtci

H`itmur Hmpotmj [mrti`rs

Mppj`s tc Mppj`s

Rmju` Oiv`stoia Hciar`ss Mproj > =5

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>

J`amj Eoshjmod`r

UGOX [^@X@IUMUOCI OX BC^ OIBC^DMUOCIMJ MIE @EPHMUOCIMJ [P^[CX@X

CIJ_ MIE OX ICU OIU@IE@E MX OIR@XUD@IU MEROH@. ICUGOIA HCIUMOI@E

G@^@OI XGMJJ HCIXUOUPU@ M XCJOHOUMUOCI, ^@HCDD@IEMUOCI C^

@IEC^X@D@IU UC NP_ C^ X@JJ MI_ X@HP^OU_ C^ CUG@^ BOIMIHOMJ

OIXU^PD@IU.

OIR@XUD@IU BPIEX DMIMA@E N_ H@IUMP^ HM[OUMJ [M^UI@^X (‚HH[—)DM_ CQI XUCHL OI UG@ HCD[MIO@X EOXHPXX@E OI UGOX [^@X@IUMUOCI. HH[

GMX IC CNJOAMUOCI UC P[EMU@ UGOX OIBC^DMUOCI MIE UG@ RO@QX

@W[^@XX@E OI UGOX [^@X@IUMUOCI M^@ XPNF@HU UC HGMIA@.

Q@ DML@ IC ^@[^@X@IUMUOCI C^ QM^^MIUO@X MX UC UG@ MHHP^MH_,

HCD[J@U@I@XX C^ UOD@JOI@XX CB UG@ OIBC^DMUOCI, U@WU, A^M[GOHX C^CUG@^ OU@DX HCIUMOI@E OI UGOX [^@X@IUMUOCI. Q@ @W[^@XXJ_ EOXHJMOD

MJJ JOMNOJOU_ BC^ @^^C^X C^ CDOXXOCIX OI, C^ UG@ DOXPX@ C^

DOXOIU@^[^@UMUOCI CB, MI_ OIBC^DMUOCI HCIUMOI@E OI UGOX

[^@X@IUMUOCI.

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8

Mncut H`itmur Hmpotmj [mrti`rs

Bcuie`e oi >;;>< nms`e oi Xcutgjml`, UW

H`itmur sp`homjoz`s oi vmju`-cro`it`e oiv`stoia strmt`ao`s nms`e cibuiemd`itmj s`huroto`s r`s`mrhg mie mimjysos

Ug` H`itmur oiv`std`it prch`ss `dpgmsoz`s rosl-mv`rs`, r`jomnj` r`turis.

Oiv`std`it mevoscr tc tg` H`itmur Rmju` Buie

Jcia/Xgcrt (jcia-noms`e) provmt` oiv`std`it pmrti`rsgop

Jmuihg`e oi Muaust >;;>

Oiv`std`it mevoscr tc H`itmur Uctmj ^`turi Buie (UOJEW) Cp`i-`ie`e dutumj buie jmuihg`e oi >;;0

Jcia-cijy `quoty strmt`ay tgmt s``ls tc oe`itoby uie`rvmju`e `quoto`smie `dpgmsoz`s oihcd` tgrcuag eovoe`ies & hcv`r`e hmjj cptocis

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5

H`itmur Rmju` Buie Hudujmtov` ^`turis

*^`turis sgcwi tgrcuag =>/8=/=8

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0

Mi @mrjy Oiv`std`it6 Nmjjmre [cw`r

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2

Nmjjmre [cw`r (=??7 ‘  [r`s`it)

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1

Mi @mrjy Hoamr Nutt Oiv`std`it6 E`sw`jj

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7

=???6 Oaicrmih` Qms Njoss

MCJ (=???) I`tbjox (>;=5)

Dmrl`t Hmp $=2;N $>>N

Miiumj Xmj`s ~$0N ~$5.8N

Xunshron`rs >; Dojjoci 5; Dojjoci

 Ict`6 I`tbjox vmjumtoci `stodmt` ms cb Dmrhg >1, >;=5, sunshron`r `stodmt` ms cb E`h 8=, >;=8

MCJ dmrl`t hmp, smj`s, mie sunshron`r `stodmt` ms cb E`h 8=, =???

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?

Mimtcdy cb m Nunnj`

PX Jmra` Hmp

Xtchls

=?>2-=???

Mv`rma`

Xtmrtoia Fmi >;;; =; _ mr

Mssudptocis

[/@ 8> =5 =1.0

[rcbot Dmraoi 5.?% 1.>% 2.;%

Xmj`s Arcwtg /

Xgmr`

=.7% ;.?%

(Urmojoia =; _r)

^`mj XAX Arcwtg

4 5.;%

_o`je 5.8% =.>% >.>% (Mva)

• ADC =; _`mr ‚^`mj ^`turi— [rcf`htoci bcr >;;;->;=;6 -=.?% miiumjoz`e

• ADC 1 _`mr ‚^`mj ^`turi— [rcf`htoci bcr >;=5->;>=6 -=.2% miiumjoz`eXcurh`6 ADC

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=;

Xurvovoia tg` N`mr

[`roce [mrti`rsgop X&[ 0;; Imsemq

>;;; -=.?% -=;.=% -8?.>%

>;;= +=2.;% -=8.;% ->=.;%

>;;> -=5.1% ->;.2% -8=.?%

Fmi. =, >;;; ‘  Fujy 8=, >;;> -8.;% -87.2% -21.>%

• X&[0;; e`hjoi`e mncut 50% brcd p`ml tc trcuag

• IMXEM] e`hjoi`e mjdcst 7;% brcd p`ml tc trcuag

• Dmiy vmju` oiv`stcrs eoe w`jj euroia tg` >;;;->;;> n`mr dmrl`t

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==

Eïfë Ru Mjj Cv`r Mamoi

Bmh`nccl tc [my $=? Nojjoci bcr QgmtsMppB`nrumry =?, >;=5

Bmh`nccl mar``e tc nuy d`ssmaoia hcdpmiy QgmtsMpp bcr $=?nojjoci oi hmsg mie stchl , m njchlnust`r trmismhtoci tgmt ewmrbs

tg` mjr`mey sly-goag proh`s tgmt ctg`r stmrtups gmv` n``i mnj` tc

r`h`itjy hcddmie. Ug` 00-`dpjcy`` hcdpmiy, wgohg mhts ms m

loie cb r`pjmh`d`it bcr t`xt d`ssmaoia, gms s``i ots us` dcr` tgmi

ecunj` oi tg` pmst ioi` dcitgs tc 50; dojjoci dcitgjy us`rs. Ugmtdml`s ots s`rvoh` dcr` pcpujmr tgmi Uwott`r, tg` woe`jy us`e

dohrc-njcaaoia s`rvoh` wgohg gms mncut >5; dojjoci us`rs mie os

hurr`itjy vmju`e mt mncut $8; nojjoci.

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=>

@hgc`s cb tg` [mst

_mgcc! Miicuih`s Mhquosotoci cb Nrcmehmst.hcd bcr

$0.1 NojjociMproj =, =???

_mgcc Oih. os `xp`ht`e tc miicuih` Ugursemy tgmt ot wojj nuy Nrcmehmst.hcd 

Oih. bcr stchl vmju`e mt mncut $0.1 nojjoci, cr $=8; m sgmr`, p`cpj` bmdojomr wotg

tg` dmtt`r smoe. Ug` e`mj ncjst`rs _mgcc's noe tc nrcme`i ots Q`n sot` wotg

cbb`roias brcd nrcmehmst.hcd, m Emjjms-nms`e Oit`ri`t nrcmehmst`r, ms mueoc mie

voe`c n`aois tc n` dcr` woe`jy eostronut`e cv`r tg` Oit`ri`t. Nrcmehmst.hcd

 pcst`e m jcss cb $=2.5 dojjoci bcr =??7, ci r`v`iu` cb $>>.5 dojjoci. _mgcc, ci

tg` ctg`r gmie, gms r`dmoi`e jmra`jy prcbotmnj`. Ots stchl proh` gms `xpjce`e oi

r`h`it dcitgs, rosoia ms goag ms $>>>. Ots hurr`it dmrl`t vmjumtoci os $85

nojjoci. 

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=8

Qgmt Q`r` _cu Ugoiloia3

Xhctt DhI``jy, H@C, Xui Dohrcsyst`ds,

>;;> Nusoi`ss Q``l oit`rvo`w

"Uwc y`mrs mac, w` w`r` s`jjoia mt =; tod`s r`v`iu`s wg`i w` w`r` mt $25. Mt

=; tod`s r`v`iu`s, tc aov` ycu m =;-y`mr pmynmhl, O gmv` tc pmy ycu =;;% cbr`v`iu`s bcr =; strmoagt y`mrs oi eovoe`ies. Ugmt mssud`s O hmi a`t tgmt ny dy

sgmr`gcje`rs. Ugmt mssud`s O gmv` z`rc hcst cb acces scje, wgohg os v`ry gmre

bcr m hcdput`r hcdpmiy. Ugmt mssud`s z`rc `xp`is`s, wgohg os r`mjjy gmre wotg

8?,;;; `dpjcy``s. Ugmt mssud`s O pmy ic tmx`s, wgohg os v`ry gmre. Mie tgmt

mssud`s ycu pmy ic tmx`s ci ycur eovoe`ies, wgohg os loie cb ojj`amj. Mie tgmtmssud`s wotg z`rc ^&E bcr tg` i`xt =; y`mrs, O hmi dmoitmoi tg` hurr`it

r`v`iu` rui rmt`. Icw, gmvoia eci` tgmt, wcuje miy cb ycu jol` tc nuy dy stchl

mt $253 Ec ycu r`mjoz` gcw roeohujcus tgcs` nmsoh mssudptocis mr`3 _cu eci't

i``e miy trmispmr`ihy. _cu eci't i``e miy bcctict`s. Qgmt w`r` ycu tgoiloia3"

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=5

[`rojs cb [myoia =;W Xmj`s

Nojj Bj`hl`ist`oi, Ug`Xtr``t.hcd mrtohj`, Dmrhg >;;>

"Fust tc put tg` pyrct`hgiohs oitc p`rsp`htov`, dcst cb tg` s`dohcieuhtcr

`quopd`it hcdpmio`s mie hgop stchls trme` mrcuie =; tod`s r`v`iu`s. Oit`j

trme`s mt `oagt tod`s< Dmxod Oit`armt`e [rceuhts, =0 tod`s< Joi`mr U`hgicjcay,>; tod`s< Dohrcscbt, => tod`s< Mppjo`e Dmt`romjs, `oagt tod`s< Hoshc, `oagt

tod`s< Mjt`rm, =; tod`s< Nrcmehcd, =; tod`s. Qgy ec O nroia tg`d up3 Q`jj,

bcr tg` jcia`st tod`, O gmv` ict n``i mnj` tc uie`rstmie wgmt erov`s p`cpj` tc

 pmy =;, =0, cr >; tod`s r`v`iu`s. Ug` odpjohmtoci cb pmyoia roeohujcus proh`s

jol` tg`s` os prcbcuie."

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=0

Ug` ^cme tc Icwg`r`

•Qgmt `xmhtjy mr` tg` odpjohmtocis cb pmyoia =;W smj`s bcr m arcup cb stchls3

•Ug` ‚Bj`hl`ist`oi [crtbcjoc— wcuje gmv` r`turi`e ictgoia cv`r tg` i`xt => y`mrs 

• Ict ci` cb tg` `oagt stchls `v`i dmima`e tc ecunj` mt miy tod` euroia tg` p`roce.

•Bcur cb tg` `oagt stchls prceuh`e i`amtov` stchl proh` r`turi

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=2

Ug` Psumj Xusp`hts

Hcdpmiy Dmrl`t Hmp @R / Xmj`s

Bmh`nccl (BN) $=1=.0N >;.5W

U`sjm (UXJM) $>7.;N =8.?W

Uwott`r (UQU^) $>1.?N 5>.;W

Joil`eOi (JILE) $>=.5N =5.;W

Qcrlemy (QEM_) $=2.7N 5=.>W

Bor`@y` (B@_@) $?.?N 2=.=W

Xpjuil (X[JL) $7.1N >7.?W

X`rvoh`Icw (ICQ) $7.2N >;.8W

Xcjmr Hoty (XHU_) $2.=N 58.>W

_`jp (_@J[) $0.2N >8.?W

 Ict`6 Mjj Dmrl`t Hmp mie @R/Xmj`s boaur`s brcd Dmrhg >=, >;=5

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=1

Cppcsot` @ies cb tg` Rmju` Xhmj`

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=7

U`sjm vs. NDQ ‘  Mppj`s tc Mppj`s

U`sjm NDQ

Xgmr`s Cutstmieoia =>8.>D 2;>D Hcddci, 05D

[r`b`rr`e

Xgmr` [roh` $>=>  ₪?> Hcddci, ₪27 [r`b`rr`e

Dmrl`t Hmp $>2.>N

$8;.1N (bujjy eojut`e K =50D

sgmr`s)

 ₪2;N ($7>.>N)

R gohj`s Xcje (>;=8) >8,0;; =,?28,1?7 (NDQ ‘  =,200,=87<

Doio ‘  8;0,;8;< ^cjjs ‘  8,28;<+ ==0,>=0 dctcrhyhj`s)

@xp`ht`e R`gohj`s

Xcje (>;=5)

80,;;; (0;% oihr`ms`) >,;28,;;; (0% oihr`ms`)

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=?

U`sjm vs. NDQ ‘  Boimihomjs

U`sjm NDQ

^`v`iu` $>.0N (ici-AMM[)

$>.;=8N (AMM[)

 ₪12N ($=;5N)

 I`t [rcbot / Jcss $=;8.2D (ici-AMM[)

-$15D (AMM[)

 ₪0.85N ($1.8N)

Arcss Dmraoi >>.1% >;.=%

Cp`rmtoia Hmsg Bjcw $>07D  ₪?.50N ($=>.?0N) ‘  

Mutcdctov`

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>;

U`sjm‟s Dmraoi Dyst`ry 

U sjm‟s ^`aujmtcry Hr`eot Xmj`s >;=8  Mdcuit / %

^`v`iu` brcd V@R / ^`aujmtcry Hr`eots (>;=8) $=?0D

^`aujmtcry Hr`eots ms % cb ici-AMM[ `v`iu` 1.7%

^`aujmtcry Hr`eots ms % cb AMM[ `v`iu` ?.1%

^`aujmtcry Hr`eots ms % cb ici-AMM[ I`t Oihcd` =77%

^`aujmtcry Hr`eots ms % cb Arcss Dmraoi 5>.1%

Arcss Dmraoi xhjueoia ^`aujmtcry Hr`eots =>.5%

CHB `xhjueoia ^`aujmtcry Hr`eots $28D

• U`sjm‟s ‚prcbot— oi >;=8 `itor`jy eu` tc tg` smj` cb r`aujmtcry hr`eots. 

• U`sjm mhlicwj`ea`s tgmt >;=8 j`v`j cb r`aujmtcry hr`eot smj`s ict sustmoimnj`

• Ec U`sjm nujjs r`mjjy uie`rstmie gcw duhg cb >;=8 prcbots mr` brcd hr`eots3

• U`sjm os auoeoia bcr >7% mutcdctov` arcss dmraoi wotgcut hr`eots ny _@>;=5.

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>=

NDQ `it`rs tg` @R Dmrl`t

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>>

NDQ o8

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>8

NDQ o7

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>5

Voicrc =@

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>0

NDQ Boimih` m Goee`i Mss`t

NDQ vs. D&U Nmil D&U Nmil NDQ Boimih`

Hustcd`rs 8.1D 5.=D (j`meoia & hr`eot)

>.2D (oisurmih` hcitrmhts)

 I`t Cp`rmtoia Oihcd` $=,=10 $>,>2;

 I`t Oihcd` $=,;2> $=,085

^C@ =;.?% =8.2% (mbt`r tmx)>;.>% (pr`-tmx)

Jcmis & J`ms`s $25,;18 $==0,02;

Uctmj Mss`ts $70,=2> $=>2,5?>

Uctmj Hcddci @quoty $=;,5>= $==,0=7

J`v`rma` (Mss`ts / @quoty) 7.>W ==W I`t Hgmra`-Cbbs / Mva Jcmis ;.>7% ;.52% (jcss rmtoc)

[rcvosoci bcr Hr`eot Jcss`s =.58% >.75%

Dmrl`t Rmjumtoci $=2N 33

Dujtopj` =.0W NR 33

 Ict`6 DUN vmjumtoci ms cb Dmrhg >1, >;=5

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>2

Hmpotmj Oit`isov` Nusoi`ss

NDQ

• Xp`it $==;N oi hmp-`x cv`r pmst =;

y`mrs

• Xp`it $5=.0N oi ^&E

• Oihr`ms`e miiumj hmpmhoty brcd =.>0D

tc >.=D hmrs

• >? [rceuhtoci bmhojoto`s oi =8 hcuitro`s

• 2,;;; e`mj`rsgops wcrjewoe`

• Hmi buie arcwtg `itor`jy brcd hmsg

bjcw

N`st hr`eot rmtoia oi oieustry, mhh`ss tcjcw hcst e`nt

U sjm

• Xp`it $7;;D oi hmp-`x

• Xp`it $70;D oi ^&E

• Qojj jol`jy i``e tc sp`ie ~$=0N tc

r`mhg hmpmhoty cb 8;;,;;; hmrs miiumjjy

• ^`quor`s dcr` hmpotmj tgrcuag `quoty

mie/cr e`nt tc buie arcwtg

• Jol`jy tc n` BHB i`amtov` bcr dmiy

y`mrs ms ot oiv`sts bcr butur` arcwtg

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>1

Nuy NDQ mt >0% Eoshcuit

Hurr`it Xgmr` [roh` 4 ₪ ?>

G`r`‟s wgmt ycu a`t6 

• >;=8 @mrioias 4 ₪7.=;

• Arcwoia, goag qumjoty boimih` nusoi`ss wotg >;% pr`-tmx ^C@

• [/@ 4 ==

• >.7% Eovoe`ie _o`je

• ;.7W Xmj`s

• Mssudoia m 2W Dujtopj` (hmpotmj-oit`isov` arcwtg hyhjohmj) tc mutcdctov` CHB ₪?-

=;N p`r y`mr, `qumjoia ₪05-2;N (o`, ₪7>-?>/Xgmr`)

• =.8W tc =.0W Dujtopj` tc NDQ Boimih` ( ₪=2->;/Xgmr`)

• Bmor Rmju` 4 ₪?7-==>/Xgmr`

[r b r r`e Xgmr` [roh` 4 ₪ 27  

• [r`b`rr`e Xgmr`s (NDQ8) mr` ici-vctoia mie j`ss joquoe (1;L vs. =.7D emojy)

• Goag`r Eovoe`ie ( ₪>.2> vs. ₪>.2; oi >;=8)

• Rctoia Xgmr`s mr`i‟t ms odpcrtmit n`hmus` NDQ os bmdojy hcitrcjj`e

• Mt ₪27, 7.5W `mrioias & eov yo`je ~ 8.?%

 Ict`6 NDQ mie NDQ8 sgmr` proh`s ms cb Dmrhg 8=, >;=5

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>7

Hmi U`sjm Arcw oitc ots Rmjumtoci3

• @xhotoia Hcdpmiy, Ar`mt [rceuht, Arcwoia Nrmie Mwmr`i`ss• Xtojj gms tc cv`rhcd` dmiy cnstmhj`s tc arcw tc 8;;,;;; miiumj cutput w/ 8 dce`js &

wcrjewoe` eostronutoci

• Qojj jol`jy r`quor` mhh`ss tc soaiobohmit hmpotmj, r`sujtoia oi jol`jy sgmr` eojutoci (brcd

=50D hurr`it tc p`rgmps >;;D oi =; y`mrs)

• @xp`ht hcdp`totoci brcd w`jj-hmpotmjoz`e, `stmnjosg`e pjmy`rs wotg jmra` gostcrohmj

oiv`std`its oi e`mj`r i`twcrls & dmiubmhturoia hmpmhoty

• Ob U`sjm suhh``es & os mnj` tc s`jj 8;;,;;; hmrs miiumjjy oi 0 y`mrs mie os prceuhoia 7-

=;% @NOU dmraoi, tg`i ot ss`itomjjy jccls jol` DOIO tcemy. DOIO prcnmnjy

hcdpros`s =;% cb NDQ‟s hurr`it vmjumtoci, cr p`rgmps $7N PX. 

• U`sjm dmy n` sodojmr tc _mgcc! oi =???. Ug` hcdpmiy dmy ec v`ry w`jj & n`hcd` m

suhh`ssbuj nusoi`ss, nut dmy tml` =;-=0 y`mrs tc arcw oitc tcemy‟s vmjumtoci, wotg jcts

cb vcjmtojoty oi n`tw``i

• Mt tcemy‟s vmjumtoci, U`sjm hmi n` m v`ry suhh`ssbuj hcdpmiy oi tg` jcia t`rd mie tg`

stchl wcuje stojj n` m pccr prcnmnojoty n`t. Mt $>;;, tg` stchl os proh`e bcr p`rb`htoci.

8/12/2019 Zeke Ashton Apples to Apples

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V`l` Msgtci

H`itmur Hmpotmj [mrti`rs

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