From AdLand with Love:A Motivational Tale"

by Di Caplinska!23.04.2012!

Why am I here?!•  Business School class of 2010!

•  Junior Planner @ EuroRSCG London!

•  ʻThe best job no one has ever heard ofʼ !!(source unknown)!

•  Marketing, trends, number crunching, focus groups, intimidating interviews, creative writing, and a bit of Excel!

•  From Vanish to Bentleys and back!

How I got there…!

Pete Doherty is simply !misunderstood. Discuss.!

(300 words)!

Can you come up with! 10 alternative uses! for a Wonderbra?!

Where do you want to be?!AGENCY! CLIENT!

MEDIA! ADVERTISING! PR!

By the way, itʼs all converging anyway!"

RESEARCH!DIGITAL!

CREATIVE!SUIT! STRATEGY!

How to prepare?!

DO  STUFF   PUB  STORIES  BECOME  INTERVIEW  STORIES  

Start  now  with  sports,  socie?es,  volunteering,  and  personal  projects.  

BE  SOCIAL   MAKE  IT  EASY  FOR  THEM  TO  GET  TO  KNOW  YOU  

TwiMer?  LinkedIn?  Blog?  And  don’t  forget  Facebook  privacy!  

KNOW  YOURSELF   FIGURE  OUT  WHAT  YOU’RE  ALL  ABOUT  

Your  personality?  Why  do  you  stand  out?  Ideal  work  environment?  

How to get there?!

Guardian Careers: Live Q&A – Routes into Advertising!

Introducing your new industry friends…!

AdSchool Programme!

NewsleMer  love  for  your  inbox:  

…and for all things (girly and) London-cool!

Instant interview wisdom:!

Rob Campbell, W+K Shanghai !

Heather LeFevre, ex-Strawberry Frog,!founder of The Planner Survey!

Russell Davies,!ex-W+K, ex-Nike, !

R/GA London!

Faris Yakob, Digital Ninja @ MDC Partners!

Iain Tait, ECD @ W+K US, !off to Google Creative Lab!

Seth Godin, the Marketing author!

Efficient Procrastination !

Bedtime Reading!latest thinking!basics & classics !

Some things to consider…!1. Donʼt underestimate the competition."

2. Start as early as you can."

3. Use creativity with substance."

4. Passion speaks louder than words. "

5. Be interested to be interesting."

6. Seek out people that can help you. "

7. Just, you know, be nice. "

Want more?!                      Di  Caplinska  

                     @ThatCuriousOne  

! http://careers.guardian.co.uk/routes-into-advertising?commentpage=all!

Thank you!!