the lessons adland can learn from detroit
Post on 13-Sep-2014
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I think that there are some real lessons that the advertising and marketing communities can learn from Mayor Dave Bing and his re-imagining of Detroit. This is a presentation that I gave at AdTech London in September 2011TRANSCRIPT
Death of Detroit A study in re-imagination and what lessons advertising can
learn
Amelia Torode
IT STARTED WITH A FACEBOOK POST
ONE END PRODUCT
ONE MEANS OF GROWTH
ONE WAY OF WORKING
THAT IMPACTED EVERYTHING
WHAT CHANGED?
The world went GLOBAL TECHNOLOGY enabled… The world went GREEN
SOUND FAMILIAR?
So, what happened next…
MAYOR BING HAD A VISION
DID I MENTION THAT I LOVE TWITTER??
INNOVATION FOCUSED
TECHNOLOGICALLY ENABLED
SUSTAINABLE
WITH A SENSE OF SWAGGER
5 LESSONS FROM DETROIT
1. STRUCTURE Bigger isn’t better, “…and friends” is smart
2. PEOPLE Fresh talent needed!
3. TECHNOLOGY Post-Digital – now, let’s deliver that
4. PRIDE Let’s start up-ing what it is we do
5. OUTLOOK Triple Bottom Line – people, planet, profits
“Thank You ”
AMELIA TORODE@amelia_torodewww.ameliatorode.typepad.com