from a local software company to an international market influencer - xiaomi's success story
DESCRIPTION
Ever wondered how Xiaomi managed to climb the ladder of success in just 3 years? Or did you give a thought to what's the reason why Xiaomi manages to sell thousands of smartphones in seconds? Want to know how Xiaomi evolved as a game changer in the smartphone industry? The answers to these questions lie in this presentation. This slideshare beautifully shows the history of Xiaomi - From a local software company to an international market influencer. Read the story and tell me the answer to the first two questions in comments! (Yes, you will have to think logically)TRANSCRIPT
![Page 1: From a Local Software Company to An International Market Influencer - Xiaomi's Success Story](https://reader033.vdocuments.site/reader033/viewer/2022042813/5476d9e0b4af9fae028b466e/html5/thumbnails/1.jpg)
From a local software company to an international market
influencer: Xiaomi’s success story
- By Yashraj KakkadTechProbeX.com
![Page 2: From a Local Software Company to An International Market Influencer - Xiaomi's Success Story](https://reader033.vdocuments.site/reader033/viewer/2022042813/5476d9e0b4af9fae028b466e/html5/thumbnails/2.jpg)
WHAT YOU’LL LEARN:
![Page 3: From a Local Software Company to An International Market Influencer - Xiaomi's Success Story](https://reader033.vdocuments.site/reader033/viewer/2022042813/5476d9e0b4af9fae028b466e/html5/thumbnails/3.jpg)
1. Introduction to Xiaomi2. How Xiaomi began its journey3. How Xiaomi entered the hardware market4. Xiaomi goes beyond smartphone industry5. Xiaomi-Apple controversy
![Page 4: From a Local Software Company to An International Market Influencer - Xiaomi's Success Story](https://reader033.vdocuments.site/reader033/viewer/2022042813/5476d9e0b4af9fae028b466e/html5/thumbnails/4.jpg)
FIRST, A BRIEF INTRODUCTION OF XIAOMI
![Page 5: From a Local Software Company to An International Market Influencer - Xiaomi's Success Story](https://reader033.vdocuments.site/reader033/viewer/2022042813/5476d9e0b4af9fae028b466e/html5/thumbnails/5.jpg)
Xiaomi is a Chinese company, founded by Lei Jun and headquartered in Beijing.
![Page 6: From a Local Software Company to An International Market Influencer - Xiaomi's Success Story](https://reader033.vdocuments.site/reader033/viewer/2022042813/5476d9e0b4af9fae028b466e/html5/thumbnails/6.jpg)
It is ranked 4th amongst the smartphone manufacturers of China and has influenced international markets to a great extent.
![Page 7: From a Local Software Company to An International Market Influencer - Xiaomi's Success Story](https://reader033.vdocuments.site/reader033/viewer/2022042813/5476d9e0b4af9fae028b466e/html5/thumbnails/7.jpg)
It defeated Samsung in terms of sales in the second quarter of 2014 in China!
![Page 8: From a Local Software Company to An International Market Influencer - Xiaomi's Success Story](https://reader033.vdocuments.site/reader033/viewer/2022042813/5476d9e0b4af9fae028b466e/html5/thumbnails/8.jpg)
Though it is not yet known in some-parts of European countries, it has set its foots on China, Malaysia, Singapore, India and Indonesia.
![Page 9: From a Local Software Company to An International Market Influencer - Xiaomi's Success Story](https://reader033.vdocuments.site/reader033/viewer/2022042813/5476d9e0b4af9fae028b466e/html5/thumbnails/9.jpg)
HOW XIAOMI STARTED ITS JOURNEY
![Page 10: From a Local Software Company to An International Market Influencer - Xiaomi's Success Story](https://reader033.vdocuments.site/reader033/viewer/2022042813/5476d9e0b4af9fae028b466e/html5/thumbnails/10.jpg)
Xiaomi began as a software company creating custom ROM based on Android, named MIUI.
![Page 11: From a Local Software Company to An International Market Influencer - Xiaomi's Success Story](https://reader033.vdocuments.site/reader033/viewer/2022042813/5476d9e0b4af9fae028b466e/html5/thumbnails/11.jpg)
They made MIUI available for all, even non-developers stating that their aim was to improvise Android and provide users the features they didn’t have before.
![Page 12: From a Local Software Company to An International Market Influencer - Xiaomi's Success Story](https://reader033.vdocuments.site/reader033/viewer/2022042813/5476d9e0b4af9fae028b466e/html5/thumbnails/12.jpg)
MIUI was quite related to Apple’s UI, having features such as cloud backup and music player. (They even had their own app store!)
![Page 13: From a Local Software Company to An International Market Influencer - Xiaomi's Success Story](https://reader033.vdocuments.site/reader033/viewer/2022042813/5476d9e0b4af9fae028b466e/html5/thumbnails/13.jpg)
This led to a controversy, where Apple openly accused Xiaomi claiming that they copied Apple’s UI. (More on that later)
![Page 14: From a Local Software Company to An International Market Influencer - Xiaomi's Success Story](https://reader033.vdocuments.site/reader033/viewer/2022042813/5476d9e0b4af9fae028b466e/html5/thumbnails/14.jpg)
As a result of tremendous spread, at the end of 2014, Xiaomi could brag of having over 30 million MIUI users worldwide.
![Page 15: From a Local Software Company to An International Market Influencer - Xiaomi's Success Story](https://reader033.vdocuments.site/reader033/viewer/2022042813/5476d9e0b4af9fae028b466e/html5/thumbnails/15.jpg)
XIAOMI STARTED PROGRESSING
![Page 16: From a Local Software Company to An International Market Influencer - Xiaomi's Success Story](https://reader033.vdocuments.site/reader033/viewer/2022042813/5476d9e0b4af9fae028b466e/html5/thumbnails/16.jpg)
While rocking the floors of the software industry, Xiaomi decided to try their hands in the hardware market.
![Page 17: From a Local Software Company to An International Market Influencer - Xiaomi's Success Story](https://reader033.vdocuments.site/reader033/viewer/2022042813/5476d9e0b4af9fae028b466e/html5/thumbnails/17.jpg)
In 2011, Xiaomi launched Mi One, their first ever Android smartphone, which was a good one in its range.
![Page 18: From a Local Software Company to An International Market Influencer - Xiaomi's Success Story](https://reader033.vdocuments.site/reader033/viewer/2022042813/5476d9e0b4af9fae028b466e/html5/thumbnails/18.jpg)
This continued as Xiaomi manufactured Mi2, Mi3, Mi4, Redmi 1s and many other smartphones.
![Page 19: From a Local Software Company to An International Market Influencer - Xiaomi's Success Story](https://reader033.vdocuments.site/reader033/viewer/2022042813/5476d9e0b4af9fae028b466e/html5/thumbnails/19.jpg)
APPLE-XIAOMI CONTROVERSY
![Page 20: From a Local Software Company to An International Market Influencer - Xiaomi's Success Story](https://reader033.vdocuments.site/reader033/viewer/2022042813/5476d9e0b4af9fae028b466e/html5/thumbnails/20.jpg)
As talked about earlier, Xiaomi is accused of copying Apple’s UI (User Interface), which took years to develop.
![Page 21: From a Local Software Company to An International Market Influencer - Xiaomi's Success Story](https://reader033.vdocuments.site/reader033/viewer/2022042813/5476d9e0b4af9fae028b466e/html5/thumbnails/21.jpg)
However, Hugo Barra, the Vice-President of Xiaomi global, refused to accept the fact saying that they just took their design as an inspiration.
![Page 22: From a Local Software Company to An International Market Influencer - Xiaomi's Success Story](https://reader033.vdocuments.site/reader033/viewer/2022042813/5476d9e0b4af9fae028b466e/html5/thumbnails/22.jpg)
IT’S NOT JUST SMARTPHONES NOW
![Page 23: From a Local Software Company to An International Market Influencer - Xiaomi's Success Story](https://reader033.vdocuments.site/reader033/viewer/2022042813/5476d9e0b4af9fae028b466e/html5/thumbnails/23.jpg)
Today, Xiaomi manufactures Smart TVs, Wi-Fi Routers, Power Banks, Headphones etc., giving a direct challenge to Samsung and Apple.
![Page 24: From a Local Software Company to An International Market Influencer - Xiaomi's Success Story](https://reader033.vdocuments.site/reader033/viewer/2022042813/5476d9e0b4af9fae028b466e/html5/thumbnails/24.jpg)
Thank you for viewing the presentation. If you enjoyed my work, do take a look at my blog www.techprobex.com.
I would be really happy if you would!
![Page 25: From a Local Software Company to An International Market Influencer - Xiaomi's Success Story](https://reader033.vdocuments.site/reader033/viewer/2022042813/5476d9e0b4af9fae028b466e/html5/thumbnails/25.jpg)
SHARE THE LOVE! (YOUR FRIENDS AND FAMILY WILL SURELY LOVE THIS)