from 1990 - 2005, stats canada reported a 12 % increase in ground level smog... canwest news,...
TRANSCRIPT
From 1990 - 2005, Stats Canada reported a
12 % increase in ground level
smog...
CanWest News, October 15, 2007
Before... After...
“Edmonton leads
major Canadian cities in
its residents' reliance
on cars...”
Edmonton Journal, January 23, 2008
make a
difference?
How can you
Think BIG...
Start small...
2009
The Commuter Challenge is a
national program...encouraging
Canadians to take action by using
sustainable transportation.
Edmonton
needs your
support for
2009
When...
Clean Air Day June 3, 2009
Where...
Edmonton, AB
What...
A One Day Challenge
Walk...
Bike...
Take Transit...
Family & friends of local elementary school children.
The Target Market
Why...One of the
worst triggers of asthma is
air pollution.
15.2% of children
between 4 and 11
have been diagnosed
with asthma
The Lung Association Website, Apr. 30, 2007
In Toronto alone...A 30% reduction in vehicle emissions
could save us from 68,000 asthma
attacks a year in children...
Green Party of Canada Website, Nov. 3, 2007
And...1 Billion $
a year in health care
costs
Green Party of Canada Website, Nov. 3, 2007
Our Value Proposition...
Economic Savings
On average it costs
$0.51 / kmto drive your
vehicle
Health Benefits
Participants promote a healthier
future for their children.
Teaching Family Values
Participants take a
proactive role in being an example to children.
The Goal:
Attain the participation of 60% of local elementary
schools.
Help us to...
Increase Awareness
&
Change Behaviour
Proposed Marketing Tactics
Partnerships with Elementary Schools
Presentations at PTA and School Council Meetings
Teachers discuss event at Parent-Teacher Interviews
“Do the Ask”
Local Radio and News
DJs are potential participants
As public leaders they have the ability to influence our target market
“In Touch” Segment
Special event promotion by trusted news personalities
How it works…Step 1: Participants register at a local
elementary schoolStep 2: Participants encourage their friends
and other family members to get involvedStep 3: On June 3…
Walk, Bike, Take Transit, Carpool…Anything but drive!
Step 4: Submit their actions and receive statistics on the impact they made
Rewards given to all participants, especially those with the largest contributions!
Why Should YOU Get Involved?
“83% of consumers say they have a more positive image of a company
that supports a cause they care
about”so…
American Demographics, Jan. 2001
Build your Goodwill
Enhance your Reputation
Let the City of Edmonton know what you stand for!
Help Edmontonians
Breathe Easier on
Clean-Air Day
Help us make Commuter Challenge
2009 a success!
It’s our city.Take control!
To Get Involved:
Visit the Commuter Challenge website at:
www.commuterchallenge.ca
Or Contact Jill MacPherson at the national office:
(605) 287-7976