frieslandcampina and solidaridad at fruit juice summit 2015
TRANSCRIPT
Fruit for
Thought
Is there a future for
Brazilian family farmers in citrus?
Long-term partnership between
FrieslandCampina Riedel and Solidaridad
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Background
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Goal is a healthy citrus sector in Brazil
Programme with Citri, SAI Platform, AIJN, Firmenich
Develop, test and evaluate Rural Horizons
Rural Horizons:
intervention to
create a future
for family farmers
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Rural Horizons
3 steps
Farmers self assessment
Tailor made on-farm improvement plan
Continuous improvement programme & technical assistance
Rural Horizons
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Developed with farmers for farmers
Solidaridad independently engages with farmers
Processors/buyers get aggregated data on group level
Data security meets industry standards
Results of
the pilot
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Intervention co-developed by 13 farmers
Currently rolled out to all 57 Citri farmers
Building on expertise of partners in the chain
SAI FSA compatibility
Key challenges
identified
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Greening disease
Partial compliance with labour and forest laws
Unsafe or wrong use & storage agroinputs
Book keeping and financial planning
Conclusions
from pilot
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Clear challenges: labour, chemicals and farm management
Non-issues: Child labour and deforestation
Variation per farmer and issue
Group analysis is good basis for support programme
So,
what’s in it
for you?
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Direct
benefits
Productivity
Quality
Cost efficiency
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Indirect
benefits
Improved market access
Motivated workers
Better conditions for next generation farmers
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Benefits for
upstream chain actors
Secure volume and quality of supply
Meet CSR requirements
Transparency of your supply chain
Opportunities for brand value and reputation
Taking it up
to the next level
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Lessons
learned
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RH is relevant for farmers
Need to involve large scale producers
RH is suitable to prevent & cure legal non compliance
Successful integration of SAI FSA 2.0
Strong multi-stakeholder partnership
Next phase
18 months
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Technical assistance to Citri: 70% farmers comply with law
and SAI FSA Bronze level
Engagement of more stakeholders
Extension to Sao Paulo
Next steps need sector
wide engagement
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Invest in roll out and support improvement
Together we can engage all Brazilian family farmers
There is a future
for Brazilian family
farmers in citrus
Join us
to make it happen
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